Pre-Activity: Pass the Message

⚫Grouped the class into 3-4 groups.

⚫Per group, they will pass a message
with each other and the last person
will write the message on a clean
sheet of paper
⚫First to finish with the correct answer
will be having plus 5 pts. in the
activity.
Message:

⚫"direct communication
between the two
countries will produce
greater understanding"
REVIEW: PROCESS OF
COMMUNICATION
Media and Types of Communication
MEDIA
⚫Media (the singular form of
which is medium) is the
collective communication
outlets or tools that are used
to store and deliver
information or data.
COMMUNICATION
⚫the imparting or exchanging of
information or news.
⚫means of connection between
people or places.
⚫late Middle English: from Old
French comunicacion, from Latin
communicatio(n-), from the verb
communicare ‘to share’
 WHAT IS
COMMUNICATION?

the act or process of using words, sounds,

signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)
Communication

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
Communication Media

Communication Channels

Physical Mechanical
Media Media
Physical media
⚫ Person who is talking can be seen and heard by
the audience
⚫ Not only hear the messages but also to see
body language and feel the climate
⚫ Does not need to be two way channel
⚫ Especially used when dealing with high concern
messages - organizational change or down
sizing
Examples of Physical media

⚫ Large meetings, town hall meetings

⚫ Department meetings (weekly meetings)

⚫ Up close and personal (exclusive meetings)

⚫ Viral communication or word of mouth

 Large meetings

⚫ Great symbolic value

and should be used only
at special occasions

⚫ Excellent when a new

vision or strategy,
information about
reorganization are to be
presented
Weekly departmental meetings

⚫ Communicate daily operative issues, exchange

status reports and discuss problems
⚫ Opportunity to build the big picture, prepare for
change, create ownership of important
strategies and goals
Up close and personal
⚫ Form of meetings where, often, a senior
manager meets with a “random”
selection of employees to discuss and
answer questions

⚫ Used in specific projects or campaigns

e.g. launching new strategies
 Viral communication
⚫ Marketing techniques that use
pre-existing social networks to
increase brand awareness
(such as product sales)

⚫ Can be delivered by word of

mouth or enhanced by the
network effects of the Internet

⚫ May take the form of video

clips, interactive flash games,
ebooks, images, or text
messages.
Mechanical Media
⚫ Second of the two types of
communication medium

⚫ Written or electronic channels

⚫ Used as archives for messages or for

giving the big picture and a deeper
knowledge
Examples of Mechanical media
⚫ E-mail
⚫ Weekly letters or newsletters
⚫ Personal letters
⚫ Billboards
⚫ Magazines or papers
⚫ Social media
E-mail

⚫ Good channel for the daily

communication to specific target groups
⚫ Suitable mainly for up-to-date and
“simple” messages where there is no risk
of misunderstanding
Weekly letters

⚫ Generally used by managers that have

large groups of employees and who have
difficulties in meeting all of them

⚫ They can also contain summaries and

status in tasks, projects or issues –
yesterday, today and tomorrow
Personal letters

⚫ At special occasions it can be justified to send

a personal letter to employees in order to get
attention to a specific issue
⚫ Can be a letter with your personal
commentary on an ongoing reorganization
that affects many employees
 Billboards

⚫ One of the most

forgotten types of
communication media
⚫ Good thing - Inform
people who do not have
computers and/or access
to the internet
Magazines or papers

⚫ Offers the opportunity to deepen a specific

issue, explain context, describe consequences
or tell a story
⚫ Create a broad internal understanding of
strategic messages
 Social media

⚫ Media designed to be
disseminated through social
interaction, created using
highly accessible and scalable
publishing techniques

⚫ Supports the human need for

social interaction, using
Internet- and web-based
technologies to transform
broadcast media monologues
(one to many) into social
media dialogues (many to
many)
Types of communication

Types of communication

Based on
Based on style
communication
and purpose
channels

Verbal Non-verbal Formal Informal

Oral

Written
Verbal Communication

⚫ Communication is based on language

⚫ An inseparable part of business communication
⚫ Two types of verbal communication
◦ Oral Communication
◦ Written Communication
Oral communication

⚫ Involves the exchange of ideas, opinions and

information through verbal means
⚫ Communication takes place orally
⚫ Word communication (not written)
⚫ Messages are exchanged between a
communicator and a communicate
Oral communication(contd.)
⚫ Oral communication could take a variety of forms or
types, such as:
◦ Private discussions
◦ Conversations
◦ Oral instructions and orders
◦ Gossip
◦ Telephone conversation
◦ Formal meetings
◦ Informal meetings
◦ Interviews
◦ Oral presentations
◦ Conference/seminars
Written communication

⚫ Message communicated in a written form

⚫ Generally used when the audience is at a
distance or when a permanency of record is
needed.
Non-Verbal Communication
⚫ Often referred to as body language

⚫ Includes the overall body language of

the person who is speaking, which
will include the body posture, the
hand gestures, and the overall body
movements

⚫ Facial expressions also play a major

role

⚫ Can also be in the form of pictorial

representations, signboards, or even
photographs, sketches and paintings
Formal
Communication

⚫ Includes all the instances where communication

has to occur in a set formal format
⚫ Official conferences, meetings and written
memos and corporate letters are used for this
form of communication
⚫ Straightforward, official and always precise and
has a stringent and rigid tone to it
 Informal Communication
⚫ Includes instances of free and
unrestrained communication
between people who share a
casual rapport with each
other

⚫ Does not have any rigid rules

and guidelines

⚫ Need not necessarily have

boundaries of time, place or
even subjects for that matter
During activity: Pass the Message
(Duo)
⚫Choose 6 students, 2 students per
pair.
⚫They will pass a message in
different medium (media) is
being used.
⚫Option 1: Written Message
⚫Option 2: Spoken Message
⚫Option 3: Text/Chat Message
Message
⚫Mass media refers to
communication devices,
which can be used to
communicate and interact with
a large number of audiences in
different languages.
Guide Questions?
⚫ What do you observe in our activity?

⚫ What do you think are the factors

affecting the flow of communication
between the sender and the receiver?

⚫ Based on the game, what is the best and

effective media to be used in a
communication?
Factors affecting the flow of
communication through Media
⚫Noise Distraction
⚫Natural Distraction (physical/mental
incapabilities, weather)
⚫Mechanical Hindrances (No
signal/network/load/data, Low
battery)
⚫Communication Breakdown
(misinterpretation/mispercerption)
Essay Writing:
⚫In 10 sentences, answer the
following questions:
⚫How does communication
affected by media and
information?
⚫How does media significant in
communication?
Thank you!!