Lecture 4 - Research Methods
Lecture 4 - Research Methods
Week 2
Formulating And Clarifying The Research Topic
• Once you have a general research topic, you need to clarify and
narrow it down to a specific focus. This involves defining the scope of
your study, specifying the research objectives, and identifying the key
concepts or variables that you will be studying. For example, you
might clarify your research topic to focus on
• "Is there a correlation between the frequency of social media use and the
severity of depression symptoms?"
• "What are the perceived benefits and drawbacks of social media use among
college students?“
• Does students who experience social media experience depression?
Reviewing the Literature
• Purpose of Literature Review:
• The purpose of reviewing the literature is to identify existing research and
knowledge related to your research topic.
• This involves searching for and reading relevant scholarly articles, books, and
other sources to gain an understanding of what has already been studied and what
gaps exist in the literature.
• Identifying Gaps in the Literature:
• As you review the literature, you should pay attention to any gaps or
unanswered questions in the existing research. This can help you
identify areas where your research can contribute new knowledge or
insights.
• Synthesizing the Literature:
• Once you have reviewed the literature, you should synthesize the
information you have gathered to provide a comprehensive overview
of the current state of knowledge on your research topic. This can
involve summarizing key findings, identifying common themes or
trends, and discussing any controversies or disagreements in the
literature.
Reasons for reviewing the literature
• To conduct a ‘preliminary’ search of existing material
• To organise valuable ideas and findings
• To identify other research that may be in progress
• To generate research ideas
• To develop a critical perspective
The most important skills are
• The capacity to evaluate what you read
• The capacity to relate what you read to other information
• Why am I reading this?
• What is the author trying to do in writing this?
• How convincing is this?
• What use can I make of this reading?
You will need to
• Include key academic theories
• Demonstrate current knowledge of the area
• Use clear referencing for the reader to find the original cited
publications
• Acknowledge the research of others
The key to a critical literature review
• Demonstrate that you have read, understood and evaluated your
material
• Link the different ideas to form a cohesive and coherent argument
• Make clear connections to your research objectives and the
subsequent empirical material
Defining The Parameters of Your Search
• For most research questions and objectives you will have a good idea of which
subject matter is going to be relevant. You will, however, be less clear about the
parameters within which you need to search. In particular, you need to be clear
about the following (Bell 2005):
• Language of publication (e.g. English);
• Subject area (e.g. accountancy);
• Business sector (e.g. manufacturing);
• Geographical area (e.g. Europe);
• Publication period (e.g. the last 10 years);
• Literature type (e.g. refereed journals and books).
Generating your keywords
After re-reading your lecture notes and textbooks and undertaking this limited
reading you will have a list of subjects that appear relevant to your research
project. You now need to define precisely what is relevant to your research in
terms of key words.