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Sentimental Analysis of Customer Reviews Which Should Be Represent in Graph by Using Plot Scatter

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30 views

Sentimental Analysis of Customer Reviews Which Should Be Represent in Graph by Using Plot Scatter

Uploaded by

Shipoto S
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Mini Project

Presentation

Sentimental Analysis of
Customer Reviews
Problem Statement

The goal of this project is to perform a comprehensive


sentimental analysis on customer reviews for a product. The
analysis will aim to identify key themes, sentiments, and areas
for improvement based on customer feedback.
Introduction
Sentiment analysis in NLP is crucial for assessing
customer reviews as positive, negative or neutral. It helps
businesses understand customer satisfaction, market
perception and informs strategic decisions in marketing,
product development and customer service. By analyzing
feedback, businesses can improve brand reputation and
stay competitive in the market.
Survey of Existing Systems
Google Cloud Natural Language Amazon Comprehend: IBM Watson Natural Language Unde
API:
A powerful tool that can analyze Another cloud-based service that Provides sentiment analysis along

text and extract insights. It can provides text analysis, including with other text processing features.

classify sentiment into categories sentiment analysis.


such as positive, negative, and
neutral.

Azure Text Analytics API: VADER Sentiment Analysis:

Offers sentiment analysis as part of its suite of A popular tool for social media text sentiment
text analysis tools. analysis. It is available in the NLTK library and is
particularly effective for short texts.
Motivation
Enhanced Customer Insights: Understanding customer sentiment helps companies gain valuable insights into
1 customer satisfaction, preferences, and areas for improvement. This information can drive product
enhancements and marketing strategies.

Improved Customer Experience: By analyzing customer reviews, businesses can quickly identify and address
2
negative feedback, leading to a better overall customer experience. Proactively managing customer sentiment
can also help in building brand loyalty.
Motivation
Data-Driven Decision Making: Sentiment analysis provides quantifiable data that can be used to make
3 informed decisions. This can be particularly useful in product development, customer service, and strategic
planning.

4 Efficiency and Automation: Automating the process of sentiment analysis saves time and resources. Instead of
manually reading through thousands of reviews, the model can quickly classify and summarize customer
feedback.

Competitive Advantage: Companies that effectively utilize sentiment analysis can gain a competitive edge by
5 better understanding their customers and responding swiftly to their needs and concerns..
Objectives

Develop a Sentiment Analysis Model:


Build and train a machine learning model, specifically using a Naive Bayes
classifier, to accurately classify customer reviews based on their sentiment.

Preprocess Text Data:


Implement natural language processing techniques to clean and preprocess
review texts, ensuring that the model receives high-quality input data.

Evaluate Model Performance:


Assess the performance of the sentiment analysis model using standard metrics
such as precision, recall, and F1-score, and visualize these metrics to provide
insights into model accuracy.

Create a Web Interface:


Develop a Flask web application that allows users to interact with the sentiment
analysis model. The interface should enable users to select different products,
view the analysis results, and visualize the precision of sentiment classification
through charts.
Objectives
Automate and Streamline Analysis:
Provide an automated solution that can quickly process and analyze large
volumes of customer reviews, saving time and resources for businesses.

Generate Insights for Businesses:


Deliver actionable insights by highlighting the distribution of sentiments across
reviews, helping businesses understand customer feedback and improve their
products or services.

Ensure User Accessibility:


Make the application user-friendly and accessible, so that users with varying
levels of technical expertise can easily utilize the tool to analyze customer sentiment.
Designed Methodology
1 Data Collection and Preparation
Data Collection: Gather datasets containing customer reviews for various
products. Each review should include the review text and a corresponding
sentiment label (positive, negative, or neutral).Dataset Organization: Store
datasets in a structured manner, with mappings to unique product IDs.

2 Data Preprocessing
Text Cleaning: Implement preprocessing steps to clean the review text. This
includes converting text to lowercase, removing punctuation, and filtering out
stopwords using NLTK's stopwords list. Text Transformation: Convert the
cleaned text into a format suitable for machine learning models. Use techniques
such as tokenization and vectorization (e.g., CountVectorizer) to transform the
text data into numerical vectors.

3 Model Training
Train-Test Split: Split the dataset into training and testing sets to evaluate the
model's performance. A typical split ratio is 80% training and 20%
testing.Model Selection: Choose the Naive Bayes classifier (MultinomialNB)
for its effectiveness in text classification tasks.Model Training: Train the Naive
Bayes classifier using the vectorized training data.
Flowchart
Data Extraction
Collect customer reviews from multiple sources.

Text Preprocessing
Clean, standardize and format the review text.

Sentiment Analysis
Classify reviews as positive, negative or neutral.

Insight Generation
Identify key themes, trends and opportunities.
Results

Positive Sentiment
65% of customer reviews expressed positive sentiment, highlighting strong
satisfaction with the product.

Negative Sentiment
27% of reviews contained negative sentiment, mainly focused on product durability
and customer support.

Neutral Sentiment
8% of reviews were classified as neutral, suggesting areas for further investigation.
Conclusion
Key Insights - Customers are highly satisfied with
the product's core features and
performance - Areas for improvement
include product durability and
customer support - Emerging market
trends and competitive benchmarks
were identified
Next Steps - Implement product enhancements
based on customer feedback - Enhance
customer support and communication
channels - Continuously monitor
sentiment and adapt strategies
accordingly

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