Unit 1 Nature and Scope of Management
Unit 1 Nature and Scope of Management
• Management as a Discipline
Management can be treated either as an art or science, the two basic and broad
disciplines.
However, since management prescribes various principles and how these principles can
be applied in managing an organization, it has the orientation of both, Science and art.
• Management as Group of People
Refers to those persons who perform the functions relevant for managing
organizations.
E.g. Management of ABC Company does not take adequate care of its employees.
This definition does not tell us the type of activities that manager undertake
• Management as a Process
Planning
Organizing
Staffing
Directing
Features/Characteristics of Management
• Group Activity
Management is a group activity because it comes into existence only in a group which has two
categories of people:
A superior directs his subordinates to perform specified activities to achieve group’s objectives.
Can be separated from each other but a manager may perform all these
functions in a single say but not necessarily in the sequence presented above.
The Management process may start from any function because of its
continuity as shown in fig:
Planning
Controlling Organizing
Directing Staffing
• Dynamic Process
A Static process does not need any change; once it is set, it goes no working.
An integrating force is one that keeps various related elements together and in
proper form.
Just like cement keeps various building materials like bricks, sand, steel etc.
together as a building.
Management is an intangible force which cannot be touched or seen but it can be inferred by the way in which
an organization works.
The quality of management as an intangible force is perceived by analyzing how the organization is achieving its
objectives.
• Universal
Management is universal.
First, management is relevant in all types of organizations: (Business or non- business, public or private, small or
large).
Second, management is relevant throughout the world: (USA, Russia, India etc.)
MANAGEMENT ROLES
Henry Mintzberg has identified roles of managers to describe “what managers
do” in an organizations.
Interpersonal roles
Informational roles
Decisional roles
Formal authority and status + Personal skills and characteristics
Interpersonal Informational
Decisional roles
roles roles
Figurehead Monitor Entrepreneur
Disturbance Handler
Leader Disseminator
Resource Allocator
Interpersonal roles of a manager are concerned with his interacting with others, both within the
organization and outsiders.
Figurehead Role
It involves leading his subordinates and motivating them for willing and
enthusiastic contribution.
Liaison Role
Liaison Role of a manager serves as a connecting link between his organization and
outsiders or between his unit and other units of the organization.
The major objective of liaison role is maintaining a link between the organization
• Informational Roles
Monitor Role
Monitor Role of a manager is to constantly collect information about those factors which affect his activities.
Such factors may be within the organization and outside it.
Disseminator Role
It involves sharing of information with his subordinates who may otherwise not be able to collect it.
Spokesperson
In the role of spokesperson, a manager represents his organization while interacting with outsiders –
customers, financiers, suppliers, government, and other agencies of the society.
• Decisional Role
So that when chosen alternative is put into action, the organizational objectives are
achieved.
Entrepreneur
Disturbance Handler
Resource Handler
Negotiator
Entrepreneur
Here, manager assumes certain risk which is involved in terms of outcomes of an action.
So the manager is required to bring change in the organizational processes. (As per requirement
of the environment).
Disturbance Handler
A manager is required to contain those forces and events which tend to disturb the
organizational equilibrium and normal functioning.
Resource Allocator
Negotiator
E.g. If you throw a ball up, after going upwards the ball will ultimately
come back on the ground because of earth’s gravitational force.
In Management, there is lack of such cause-effect relationship,
Here cause-effect relationship is defined in flexible way, not in definite way.
Thus , Management is not a true science.
• Principles Based on Experimentation
Such verifications will give the same results again and again.
It implies that a management principle which works well in one country may not work equally well in another country.
This is because of situational difference between the two countries.
Further, a management principle which works well in one organization may not work well in another organization of
the same country.
Similarly, a management principle which has worked well in an organization in the past may not work well in the
present because of changed situations.
Above discussion shows that management is not a true science. Therefore, management is called an “inexact
science” or “pseudo-science”
MANAGEMENT AS AN ART
ART
Art is defined as the use of skills to bring a desired result.
(Skills refers to practical ability or expertness required for doing something)
• Practical Knowledge
• Personalized Application of Knowledge
• Improvement through Continuous Practice
• Situational Application
• Emphasis on Creativity
• Practical Knowledge
This practice eliminates those activities which are not relevant for
achieving the desired results
Through this way, the person engaged in any art tends to move
towards perfection. This is also done in management
Thus, management is an art
• Situational Application
Art has situational application.
A particular management practice which is quite effective in an organization may not be effective in another
organization because of change in situational context.
Further in the same organization, management practices may change over the period of time because of change in
situational variables.
• Emphasis on Creativity
Well-defined Knowledge.
Restricted Entry.
Professional Association.
Ethical Code of Conduct.
Service Motive
• Well-defined Knowledge
All profession have well-defined knowledge that can be acquired by the person who wishes to enter a profession.
This acquisition of knowledge is in a formal way and the person who acquires the knowledge is given a proof for this by the
institution providing knowledge.
• Restricted Entry
Only those persons are eligible to enter a profession who hold the prescribed qualification.
• Professional Association
This association frames various rules and regulations for governing the profession.
• Ethical Code of Conduct
• Service Motive
A profession has service motive which suggests that professionals should keep
interest in their mind while charging fee for their professional services.
Thus, for professionals, clients interest should be first priority and not their fee.
UNIVERSALITY OF MANAGEMENT
• Management as a process
Distinction is necessary because it is the specific techniques which varies according to the needs of the
situation.
All these factors affect the application of technique of management rather than principles and theory
• Distinction between Management Fundamentals and Practice:
Culture is set of beliefs, attitudes, and values that are shared commonly by the members of
the society.
Culture affects people’s behavior significantly and any people-oriented process may be
affected by cultural characteristics.
Since Taylor has put the emphasis on solving managerial problems in a scientific
way, often he is called as “father of scientific management” and his contributions
as scientific management.
For applying scientific management in organizations, Taylor has
suggested:
Rule of thumb involves “trial and error methods” or “hit and miss methods ” which is costly affair.
Scientific method involves investigation of traditional work methods through work study and unifying the best
practices and developing a standard method which would be followed throughout the organization.
And workers should work hard with loyalty and be willing to embrace change for the good of the organization.
• Cooperation, Not Individualism
This principle involves cooperation between management and workers
instead of individualism.
This principle also suggests that management should take workers into
confidence in making important decisions which affect workers.
• Work Study
Work study refers to the systematic, objective, and critical evaluation of work with the aim of identifying
how the work can be performed in the most desirable way.
By standardizing and simplifying it.
While a worker who does not achieve this target gets wages at lower
rate per piece.
Mental Revolution
Mental Revolution is the complete change in the mindset of owners, managers,
and workers.
• Fayol looked at the problem of managing an organization from top management point of view.
This principle also suggests that there should be judicious application of penalties
by management in case of breach of discipline by any one.
• All these activities have the same objective, i.e. increasing customer awareness about
products.
• Therefore, all these activities should be put under one plan and one head for better
performance.
• Adoption of this principle results in better coordination between different related
activities and unity of efforts of all employee concerned.
• Violation of this principle results in unnecessary duplication of activities and lack of
coordination in performing various activities.
Subordination of Individual Interest to General Interest
• This principle implies that individual interest must be subordinate to general interest if
there is any conflict between the two.
• In organization, except person at the highest level and lowest level, all persons
are both superior and subordinates.
• This principle implies that employees should be given kind, just and fair
treatment.
• Equity also involves that all organizational rules should be followed by everyone
irrespective of the position people hold.
• This principle says that managers should encourage employees for taking
initiative.
• Esprit de Crops principle states that management should promote team spirit
among employees.
• The word “I” should be replaced by the word “We” in all communications to
employees.
• According to this approach the organization is a cultural system composed of people who
work in co-operation.
i.e. the problem is to select a suitable action out of the given alternatives.
• The major emphasis of this approach is that decision-making is the job of every manager.
The members of the organization are decision makers and problem solvers.
Information systems
Social and psychological aspects of decision makers.
• System theory tells us that the activity of an organization affects the activity of
every other part.
• The Job of the manger is to ensure that all parts of the organization are coordinated
KEY-WORDS TO UNDERSTAND SYSTEM APPROACH
SYSTEM
The parts that make up the whole of a system are called sub system.
Synergy means that the whole is greater than sum of its parts.
Each system limits itself and create a boundary to separate from its environment.
FLOW
This process of creating value through transformation is done by utilizing key resources like Men,
FEEDBACK
There cannot be a particular management action which will be suitable to all type of
situations.
• Its methods are based on past managerial experiences and management cases.
Case approach
ORs
Management experience approach
OR
• According to this approach, management is considered to be study of managers in
practice.
Managerial experiences can be passed on to managerial practitioners and students for continuity
and development in the knowledge of management.
In the field of management, co-ordination can be achieved between practical experiences and
research.
Success can be achieved by utilizing the methods of successful managers and by removing the
failures of managers, management can be made effective.
By studying large number of experiences, theories and principles of management can be developed.
Managers in their practice make application of management techniques on the basis of study of
CODE OF CONDUCT: ALL INDIA
MANAGEMENT ASSOCIATION (AIMA)
• Generally, understood norms of conduct for All Members of AIMA covering
professional individual Members are given by AIMA.
• The council and membership of the AIMA look to all its members to
Meet these standards and
To maintain the reputation of the association
By following this code of conduct.
Every member is obliged to comply with AIMA Code of Conduct for members, and
will also make a genuine attempt to foster the standards laid down in the said
document in all dealing.
Every member admitted to any grade of membership shall necessarily fulfil the
basic eligibility to become the member of AIMA as prescribed in the Memorandum
of Association.
Treat AIMA office Bearers, Council Members, Other members, and AIMA
employees with the same respect they would wish to be given.
Ensure that their membership of the AIMA is not publicized in any way that
might suggest that they hold a professional qualification which they are not
entitled to;
Ensure that any conduct, promotion or public announcement, with which a
member, their name or qualifications are connected, does not bring AIMA and its
stakeholders into disrepute.
Advise AIMA of any members who are not following its rules or this code, and
advise AIMA of anyone wrongly representing themselves as a member.
Always act in the interest of the association and ensure that any other business
or personal association which a member may have, does not conflict with those
of AIMA.
When dealing with issues related to regulatory matters and
government policies, members should bear in mind the primacy of
the Association and the public interest.
All decision taken by the council by voting majority are final and all
members are expected to respect such decision and abide by them.
Interaction with Media/Government/Any other agencies
Who shall be the Director General and who shall report it to committee.
The AIMA Council will have the right to take disciplinary action.
Who in the opinion of the council, shall been guilty to such conduct as shall
render him/her unfit to remain a member of the Association.
• Penalty may include