Class 1 - Measures of Central Tendency
Class 1 - Measures of Central Tendency
Management
Course Code: 111401
Academic Session: 2017-18
Instructor: Dr. Sandhya Makkar
Quantitative Methods For Managers:
PRIMARY OBJECTIVE
• Make students familiar with basic statistical
tools and techniques
• Techniques in resolving complex problems
that serve as a valuable guide to decision
makers
Quantitative Methods For Managers:
LEARNING GOALS
• This course will help you develop your skills
and instincts in applying quantitative
methods to formulate, analyze, and solve
management decision-making problems.
• Evaluate and ability to interpret the results of
quantitative analysis.
What you should learn from this course
• How to collect, store and assess data to aid
decision making
• How to present data visually.
• How calculate and use key statistics to aid
decision making using Excel/SPSS
• How use data to understand the past and
forecast the future
Aim of the Orientation Classes
Case: DiGiorno Pizza: Introducing a Frozen Pizza to Compete with Carry – Out, Ken
Black (2007), Chapter - 1.
Cases: Pelican Stores, and National Health Care Association, Anderson, Sweeny,
Williams (2012), Chapter 3
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 3
2. Naval Bajpai (2012), Chapter 3 & 4
III 5-6 Probability: Concepts of Probability, Experiments and Sample Space, Assigning
probabilities to Experimental Outcomes, Events and their Probabilities, Some basic
Relationships of Probability, Conditional Probability, Baye’s Theorem.
Case: Titan Industries Ltd: Providing Real-Value to Customers, Naval Bajpai (2012),
Chapter 6
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 5 & 6
2. Naval Bajpai (2012), Chapter 6
V 9 Sampling Distributions: Sampling Distribution of , Central Limit Theorem, Sampling
Distribution of , Properties of Point Estimators
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 7
2. Naval Bajpai (2012), Chapter 8
VI 10-11 Interval Estimation: Population mean: known and unknown – Margin of Error
and the Interval Estimate
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 8
VII 12-13 Statistical Inference: Hypothesis testing for Single Populations: Developing Null &
Alternate Hypotheses, Type I and Type II Errors, Population mean: known and
Population mean: unknown – One-Tailed and Two Tailed Test.
Using Computer for Estimation
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 9
2. Naval Bajpai (2012), Chapter 9
VIII 14-15 Statistical Inference: Hypothesis Testing for Two Populations: Hypotheses Testing for
the Difference Between Two Population Means: known and
also 1 and
unknown, Inference About the Difference Between
2 two Related
1 andMeans
Populations 2 (Matched Samples)
Using Computer for Hypothesis Testing
Case : Par, Inc.: Manufacturer of Golf Equipment, Anderson, Sweeny, Williams
(2012), Chapter 10
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 10
2. Naval Bajpai (2012), Chapter 11
IX 16 Variance Analysis: Inference about a Population Variance, Inference about two
Population Variance, One Way ANOVA
Using Computer for ANOVA
Case: Wentworth Medical Center, Anderson, Sweeny, Williams (2012),
Chapter 13
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 13
2. Naval Bajpai (2012), Chapter 12
X 17-18 Linear Regression and Correlation Analysis: The Coefficient of Correlation, The
Coefficient of Determination, Testing the significance of Correlation Coefficient,
Simple Linear Regression, Determining the Equation of a Regression Line, The
Standard Error of Estimate, Assumptions Underlying Linear Regression
Case: Measuring Stock Market Risk. Chapter 14
Readings:
1. Anderson, Sweeny, Williams (2012), Chapter 14
2. Naval Bajpai (2012), Chapter 14
XI 19-20 Presentations
Evaluation
1 INTERNAL ASSESMENT 60 MARKS
a. Mid Term Exam 15 Marks
b. Assignments/Caselets 10 Marks
c. Quiz 5 marks
d. Project Presentation 10 Marks
2 END TERM EXAM 40 MARKS
Readings
Essential Readings
Text Book
Business statistics for Contemporary Decision Making(2013)”,
Ken Black, Wiley India Publication.
Suggested Readings
• “Statistics for Business and Economics (2012)”, Anderson,
Sweeny and Williams, Cengage Learning Publication.
• “Business Statistics (2012)”, Naval Bajpai, Pearson
Publication.
• “Basic Statistics for Business and Economics (2006)” Lind,
Marchal, Wathen, McGraw –Hill International Edition.
• “Business Statistics - In Practise (2010)”, Bowerman,
Connell, Murphree
What is Statistics??
Statistics
• Collection : Types of Sources of Data
• Presentation: Graphs
• Analysis: Estimation
• Interpretation: Hypothesis Testing
of Data
• You are on a diet for weight loss, how will you decide which food to buy
• Your company has created a new drug that may cure arthritis. How would you
conduct a test to confirm the drug's effectiveness?
• The latest sales data have just come in, and your boss wants you to prepare a report
for management on places where the company could improve its business. What
should you look for? What should you not look for?
• As a manager you would have to analyse the salary of your executives vs the salary of
the executives of your competitor.(satisfaction level/ avg working hours)
• Able to effectively conduct research
RD1 Red 12
RD2 Red 10
RD3 Red 13
RD4 Red 10
RD5 Red 13
BL1 Blue 27
BL2 Blue 24
GR1 Green 35
GR2 Green 35
GY1 Gray 15
GY2 Gray 18
GY3 Gray 17
Sample and Sample Data
RD2 Red 10
RD5 Red 13
GR1 Green 35
GY2 Gray 18
Parameter vs. Statistic
4. Use x
to estimate
1. Population 3. Sample
x
(parameter) (statistic )
2. Select a
random sample
D a ta
Discrete Continuous
Data Types
• Qualitative (or categorical) data consist of values
that can be separated into different categories
that are distinguished by some non numeric
characteristic. Like eye colour, hair colour,
favourite actor, defective or non defective, gender
etc
• Quantitative data consist of values representing
counts or measurements. Number of titles in
library, average salary of employees, no.of
working hours, waiting time in a queue etc.
Quantitative Data (Discrete)
Discrete data. Data values can only be
whole no. Counted data or attribute data.
Examples include:
How many of the products are defective?
How often are the machines repaired?
How many people are absent each day?
Quantitative Data (Continuous) contd..
observation
Obtained from published
sources
Experimentation
Questioning
Primary Data - Examples
• Surveys
• Focus groups
• Questionnaires
• Personal/group interviews
• Experiments and observational study
Secondary Data
• Secondary data – data someone else has
collected
• Obtained from public sources
• You can see library shelves for the same
(published in books, journals etc.)
• Company’s published sales data
Presentation
Of
Data
Describing and summarizing the data
160
140
120
80
60
40
20
0
Idea Vodafone Airtel Aircel MTNL
HISTOGRAM
9,16,13,7,8,4,18,10,17,18,9,12,5,9,9,
16,1,8,17,1,10,5,9,11,15,6,14,9,1,12,
5,16,4,16,8,15,14,17
9,16,13,7,8,4,18,10,17,18,9,12,5,9,9,
16,1,8,17,1,10,5,9,11,15,6,14,9,1,12,
5,16,4,16,8,15,14,17
No.of Frequency of
workers leave
0-4 3
4-8 7
8-12 12
12-16 7
16-20 9
Make a frequency distribution for the following sales data of cricket balls(in
units) of a sports shop during 20 working days, using 5 classes:
5 17
10 17
7 22
19 21
25 7
12 7
15 24
7 5
6
6
5
8
Frequency of
Class
Sales
5-9 10
10-14 2
15-19 4
20-24 3
25-29 1
Which country has maximum
consumption of oil and gas?
1400
1200
1000
600
400
200
0
a r il a n o ia rea nce ay ada UK y a n ia A
ani ado raz abi Ira exic Ind Itl an hin apa uss US
hu c B A r Ko Fra Ca
n r m C J R
Lit Eu i M th Ge
ud u
Sa So
Histogram from Frequency Dist
Energy No. of Use Data Analysis Tool Pack in Add Ins
Consumption countries
100 3
200 9
300 2 Histogram
400 1 10
9
500 1 8
600 0 7
6
700 0
No. of countries
5
Frequency
800 0 4
3
900 0 2
1000 0 1
1100 0 0
10
0
20
0
30
0
40
0
50
0
60
0
70
0
80
0 0 0 0 0 0 0 0
90 100 110 120 130 140 150 Mo
re
Histogram
10
0
100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 More
Frequency
What is the Mean
Histogram
10
0
100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 More
Frequency
• In online aptitude test for HDFC results are posted. All candidates
taking the test scored over 75 out of 100. Unfortunately, 4
candidates were absent for the test and the computer listed their
scores as 0 until the test is taken. Assuming that no score repeated
more times than the 0's, what measure of central tendency would
most likely give the the best representative of this data?
342 , 426 , 317 , 545 , 264 , 451 , 1,049 , 631, 512 , 266 , 492, 562 , 298
a) Compute the mean , median and mode . Looking at the distribution of times
to failure which measure of location do you think are the best and which is
the worst and why?
0−10 10 5 −1 −10
10−20 20 15 0 0
20−30 40 25 +1 40
30−40 30 35 +2 60
Total ∑f=100 ∑fu=90
Now we will find the Arithmetic Mean as
MEAN=A+(∑fu/∑f)×h
Where
A=15, ∑fu=90, ∑f=100 and h=10
Mean=15+(90/100)×10=24 Km
Variations
Q1 & Q2-What aspect is most and least satisfying
among nurses?
Work Pay Promotion
Standard Deviation 8.79 13.48 17.608
Coefficient of Var 11.15 27.26 29.72
• Compare the average of upper 50% of the data with lower 50% of the
data .
•. How this information is useful for the HUL distribution center .( min 50
words)
Comment on whether to use mean , median or mode to
calculate average of each variable
No of Males No of females
Comment on this descriptive data
Region 1 = 9 Region 1 = 12 from sales performance data of 60
salesperson of Flipcart.com
Region 2 = 8 Region 2 = 9
• Why do you think the article reports the median home price
and not the mean home price.