Corporate Sustainability
Lect. 2
Pratistha Chandra
[email protected]
Note
• Readings (Pre-reads/ Asyn)
• Quiz (20 Marks) First Quiz of 10 Marks after 5th lecture, Second Quiz on 10th
lecture day.
• Group Assignment (10 marks) by end of Xth lecture
Quick recall
Sustainability and triple bottom line (TBL) framework
Quick recall
• Symbiotic relationship between business and society
• Community as stakeholder
• Corporate citizenship, CSR, ESG
Transform the world through Sustainable development
• Post war formation of UN
• Charter of UN- foster peace, dialogue and international cooperation
• Year 2000, Millennium development goals(MDGs)
• SDGs
Millennium Development goals (MDG)
Sustainable development goals (SDG)
• Introduced in 2015
• UN’s 2030 agenda for Sustainable Development – plan of action for people, planet and prosperity
• 17 SDGs and 169 targets
SDGs 1-6
• Goal 1: End poverty in all its forms.
• Goal 2: Zero Hunger.
• Goal 3: Health.
• Goal 4: Quality Education.
• Goal 5: Gender equality and women's empowerment.
• Goal 6: Water and Sanitation.
Role of Business in integrating SDGs to create 'Shared Value
• Ability of companies to implement the SDGs through corporate strategy
• Collaborations, Adopt SDGs as part of CSR strategies
• Unilever’s Paul Polman one of the early adopters in incorporating SDGs
• Seeds of economic opportunities
• Creating ‘Shared value’ – Porter and Kramer(2011), HBR article
• Companies can create economic value while simultaneously creating societal value
• Reconceive products and markets, redefine productivity in value chain, building supportive
industry clusters at company’s locations.
• Joint company and community value creation
• Use of SDGs as a PR and marketing vehicle
Role of Business in integrating SDGs to create 'Shared Value
• Async read: Delivering on the Sustainable Development Goals: The inclusive business approach
• Inclusive business, a term coined by the WBCSD in 2005 - ventures that go beyond philanthropy
by integrating low-income communities into companies’ value chains as customers, suppliers,
retailers, and distributors.
• Example of creating shared value – transforming the procurement activities to increase quality
and yield
• Business cannot succeed in a society that fails!
Why business can be good at solving social problems?
• https://www.youtube.com/watch?v=0iIh5YYDR2o
• Have resources
• Scale up
• Make profits
Role of Business in integrating SDGs to create 'Shared Value
• 4.5 billion people living at the so-called base of the economic pyramid (BOP) as potentially
important customers, diverse new sources of supply, and strategic distribution and retail partners.
• According to IFC, the 4.5 billion people at the BOP spend some US$5 trillion in the aggregate,
based on 2005 purchasing power parity dollar terms
• Able to better manage their risks, anticipate consumers’ demand, secure access to needed
resources, differentiate themselves from competitors, and strengthen their supply chains
• SDGs can help to connect business strategies with global priorities
Inclusive business solutions and SDGs link
Thanks..
Study tip: Study a little everyday, with awareness and everything will be easy.
Additional 5 min. read for more thorough understanding about shared value:
Porter and Kramer HBR article, “Creating shared value”
• https://www.youtube.com/watch?v=031PKOPMQXw&t=9s
• https://www.youtube.com/watch?v=0HunbYyUXqA&t=1s
• The fortune at the Bottom of the Pyramid By C.K.Prahlad
Role of business and shared value
• https://www.youtube.com/watch?v=kF3wsT7FG7k
Games
• Jigsaw: https://www.bookwidgets.com/play/8KJER7?
• https://www.bookwidgets.com/play/UKJEUG? - Flashcards
• Go goals: https://www.bookwidgets.com/play/QKUJZZ
• Spin the wheel https://www.bookwidgets.com/play/NKJDB8
• Match the following :
https://www.bookwidgets.com/play/5KJEEM?
