The 7 factors that influence user experience

The Five Main Ingredients of UX

•  Psychology
•  Usability
•  Design
•  Copywriting
•  Analysis
What Is User Experience (UX) Design?
• User experience (UX) design is the process design teams use to create
products that provide meaningful and relevant experiences to users.
UX design involves the design of the entire process of acquiring and
integrating the product, including aspects of branding, design,
usability and function.
UX Design—A Formal Definition
• A person's perceptions and responses that result from the use or
anticipated use of a product, system or service.
•  A person’s perceptions and responses.
•  The use of a product, system or service.
UX Design is User-Centered
Why is UX design important? What does a
UX designer do?
• UX design is important because it focuses on fulfilling user needs.
• A UX designer’s role in a project depends on the team size and project
type. In small projects and teams, you can expect to conduct several
tasks, including user research, creating user flows, wireframes, and
prototypes, conducting usability tests, producing visual elements such
as icons, and even defining the brand identity.
• In larger organizations and complex products, you may have more
specialist roles such as researcher, interface designer and UX writer.
Skills for UX designer
• Leadership
• communication
• project management
• presenting
What are the Five Elements of UX Design?
• Usefulness of the Website-How is this useful to me?
• Adherence to Functionality-―does it work?
• Usability -long-term.
• Influence -what you want them to do
• Visual Design-
WHY YOU SHOULD CARE ABOUT USER
EXPERIENCE:
• Increased Customer Satisfaction
• Establishing Brand Name
• Encourages Conversions
• Conserves Time and Money
10 Reasons Why UX is Vital to Success
1.Efficiency and Productivity
2.Loyalty and Retention
3.Accessibility
4.Increase user engagement
5.Brand reputation and trust
6.Boost search engine optimization (SEO)
7.Decreases the need for customer service and support
8.Stay Competitive
9. Improved conversion rates and sales
8.Stay Competitive
9. Improved conversion rates and sales
10.Reduced development and maintenance costs
UNDERSTANDING USER EXPERIENCE:
• The user experience is product (or service) specific. It is the
experience that a user (or customer) has when they interact with that
product.
•We can measure the results of the user experience to some extent
too.
•We can look at satisfaction reports, the level of customer care
enquiries following an interaction, the time it takes to get something
done with our product, etc.
DEFINING THE UX DESIGN PROCESS
AND ITS METHODOLOGY
• What is a UX Design Process?
A UX design process is an iterative step-by-step methodology UX design
teams use to complete projects.
UX Design Process vs. Design Thinking Process
The design thinking process is a five-step process for developing user-
centered solutions to human problems. A UX design process is a multi-
stage, end-to-end methodology that incorporates design thinking for
delivering UX projects.
Importance of a UX Design Process
Here are some reasons why companies standardize a UX design process:
• Ensures projects meet quality and consistency standards
• Ensures designers design solutions without bias and assumptions
• Enables designers to test and iterate on many ideas to find the best
solution
• Promotes collaboration between teams and departments
• Reduces the risk of rework by following set protocols
• Allows stakeholders to track a project’s progress
• dentifies hidden risks and opportunities
Steps of UX Design Process
• Step 1: Define project & scope
Business – explains business requirements and goals for the project.
Design – communicate what they need to do prior to design and
manage expectations.
Product – shares context, help plan the timeline and resources needed
for design.
Technical – define feasibility and technical constraints of a UX design.
Step 2: Run research
• User research: Studies the target user to understand who they are,
what they need, and what context they operate; the outcome of this
research are user personas, journey maps, and so on.
• Market research: Analyzes the market to determine market
segmentation and product differentiation.
• Competitive research: A competitive analysis to understand how
competitors solve similar problems and identify opportunities.
Step 3: Create rough draft of a solution
• Sketching: Hand-drawn sketches of user interfaces
• Paper prototyping: Paper versions of a prototype
• Wireframing: Digital versions of paper prototypes featuring basic lines
and shapes
• Low-fidelity prototypes: Digital prototypes using wireframes to test
user flows and information architecture
Step 4: Design high-fidelity mockups and
prototypes
• UI design team converts wireframes into mockups to build high-
fidelity prototypes that look and function like the final product.
Step 5: Conduct usability testing
• Validate ideas
• Identify usability issues
• Test accessibility
-Steps 2 to 5 are iterable.
-iterate on ideas until they find a solution that meets desirability,
viability, and feasibility criteria.
Step 6: Perform design Handoff
• where the design team hands over prototypes and documentation to
the development team to start the engineering process.
Step 7: Launch your product
• The final stage of the UX design process is a launch and a clear
inspection of the new release.
User Experience (UX) Process and
Methodology
• User Research
• Design
• Wireframing
• Prototype
• Testing
• Implementation and Launch