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Marketing

MARKETING TACTICS

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11 views10 pages

Marketing

MARKETING TACTICS

Uploaded by

basantkoranga70
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UID-23MBA11383

Satyam Yadav
What is Marketing?
Marketing is the process of promoting and
selling products and services to
consumers. It involves a variety of
activities, including: Identifying customer
needs, Developing products and services to
meet those needs, Communicating
information about products to potential
customers, and Managing logistics and
distribution.
What is Marketing Management?
Marketing management is the process of
developing and implementing marketing
strategies and activities to support an
organization's goals. These goals can include
increasing brand awareness, boosting profits,
or entering new markets. Marketing
management involves analyzing,
coordinating, planning, and executing
procedures designed to increase customer
engagement, drive sales, and create
product/service awareness.
Marketing Management Philosophies

Selling
Concept
Product Marketing
Concept Concept

Production Marketing
Societal
Management
Concept Philosophies Concept
The Production Concept
• Consumers will prefer products that are widely available and
inexpensive.
• Focus: achieving high production efficiency, low costs, and mass
distribution.
• It is useful when :
1. The demand for a product exceeds the supply.
2. The products cost is too high.
Examples: Standard Raw Materials and Components, CD, LCD.
The Product Concept
• Consumers will favor those products that offer the most quality,
performance, or innovative features.
• Focus: Making superior products and improving them over time.
• Examples: Digital Camera, CPU.
• Better Mousetrap Fallacy
• Marketing Myopia. (Theodoes Levitt, 1965)
The Selling Concept
• Selling concept evolved out of the failure of the product and
production concept.
• It is based on the idea that people will buy more goods and services if
aggressive method are used.
• It believes that people ordinarily will not buy the organization’s
product unless they are persuaded to buy.
• Profits can be maximized here the volume of sale.
The Marketing Concepts
• Marketing concept is the management process of identifying the need
of target customer, and delivering product
• Customer oriented and fosters on customer value
• Primary agenda is to earn profit through Customer Satisfaction
• The loyalty of consumer is the ultimate source of profit (focus on
creating hard-core loyal customer such as Apple Inc.)
The Societal Concept
• Company’s negative effects on society
• Conflict between consumer wants and long-term social welfare
• Marketing managers should be concerned with social responsibility
• The societal marketing concept
Company’s task is to determine needs and wants of target markets &
to satisfy them more effectively and efficiently than competitors – in a
way that preserves or enhance tha consumer’s and society’s well-being.
THANK YOU

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