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• personal Inclination. The chief motivation in the way of selecting research problem is the
personal inclination of the researcher. If a researcher has personal interest in the topic, he
would select that problem for his research work.
• Resources Availability. During the selection, a researcher will see to the resources available. If
these resources like money, time, accommodation and transport are available to the selection
place, then the selection of the problem is easy.
• Relative Importance. The importance and the problem also play a vital role in the selection of
research problem. If the problem is relatively important, then the researcher tends towards
the selection of the problem.
• Researcher Knowledge. The researcher knowledge should play a vital role in the selection of
the research problem. The wisdom and experience of an investigator is required for well
collection of the research data. He can bitterly select a problem.
• Practicality: Practicality is also responsible for the selection. The practical usefulness
of the problem is the main motivation for a researcher to attend it.
• Time-lines of the Problem. some problems take little time for its solution while others
take more time. So, it depends on the time in which we have to complete his research
work.
• Data Availability. If the desired data is available to the researcher, then the problem
would be selected.
• Urgency. Urgency is a pinpoint in the way of the selection of research problem. Urgent
problem must be given priority because the immediate solution can benefit the people.
• Feasibility. Feasibility is also an important factor for the selection of the research
problem. The researcher qualification, training and experience should match the
problem.
• Area Culture. The culture of the area for which a researcher conducts his research is
also responsible for the selection of research problem
HYPOTHESIS
• Hypothesis is an assumption that is made on the basis of some
evidence.
• This is the initial point of any investigation that translates the
research questions into a prediction.
• It includes components like variables, population and the relation
between the variables.
• A research hypothesis is a hypothesis that is used to test the
relationship between two or more variables.
Characteristics of Hypothesis
• The hypothesis should be clear and precise to consider it to be reliable.
• If the hypothesis is a relational hypothesis, then it should be stating the
relationship between variables.
• The hypothesis must be specific and should have scope for conducting
more tests.
• The way of explanation of the hypothesis must be very simple and it
should also be understood that the simplicity of the hypothesis is not
related to its significance.
Sources of Hypothesis
• The resemblance between the phenomenon.
• Observations from past studies, present-day experiences and from the
competitors.
• Scientific theories.
• General patterns that influence the thinking process of people.
Types of Hypothesis
There are six forms of hypothesis and they are:
• Simple hypothesis
• Complex hypothesis
• Directional hypothesis
• Non-directional hypothesis
• Null hypothesis
• Associative and casual hypothesis
Simple Hypothesis
• Type I Error: The first kind of error that is possible involves the rejection
of a null hypothesis that is actually true.
• Type I errors are equivalent to false positives. Let’s go back to the
example of a drug being used to treat a disease. If we reject the null
hypothesis in this situation, then our claim is that the drug does, in fact,
have some effect on a disease. But if the null hypothesis is true, then, in
reality, the drug does not combat the disease at all. The drug is falsely
claimed to have a positive effect on a disease.
Controlling type I error
• For a 95% confidence level, the value of alpha is 0.05. This means that
there is a 5% probability that we will reject a true null hypothesis.
• In the long run, one out of every twenty hypothesis tests that we perform
at this level will result in a type I error.
• For a 99% confidence level (value of alpha is 0.01) there is 1% probability
of rejection of a true null hypothesis.
• We could decrease the value of alpha from 0.05 to 0.01, corresponding to
a 99% level of confidence and minimize type I error.
Type II error
• The other kind of error that is possible occurs when we do not reject a null
hypothesis that is false.
• This sort of error is called a type II error and is also referred to as an error of the
second kind.
• Type II errors are equivalent to false negatives.
• If we think back again to the scenario in which we are testing a drug, what
would a type II error look like?
• A type II error would occur if we accepted that the drug had no effect on a
disease, but in reality, it did.
Controlling type ll error
• Increase the sample size : One of the simplest methods to increase the
power of the test is to increase the sample size used in a test. A larger
sample size increases the chances to capture the differences in the
statistical tests, as well as increasing the power of a test.
• Increase the significance level: Another method is to choose a higher
level of significance. For instance, a researcher may choose a significance
level of 0.10 instead of the commonly acceptable 0.05 level. The higher
significance level implies a higher probability of rejecting the null
hypothesis.
Errors can be minimized, can’t be
removed!!!!
• Type I and type II errors are part of the process of hypothesis testing.
Although the errors cannot be completely eliminated, we can minimize
one type of error.
Major approaches to information
gathering
• Based on the broad approaches to information gathering data are
categorized as:
i. Primary data
ii. Secondary data
Primary data
• It is a kind of data that is collected directly from the data source without going
through any existing sources.
• It is mostly collected specially for a research project and may be shared publicly
to be used for other research.
• Primary data is often reliable, authentic, and objective.
• It was collected with the purpose of addressing a particular research problem.
• It is noteworthy that primary data is not commonly collected because of the high
cost of implementation.
• Most of the people who collect primary data are government authorized agencies,
investigators, research-based private institutions, etc.
• It is the data that has been collected in the past by someone else but made
available for others to use.
• They are usually once primary data but become secondary when used by a third
party.
• Secondary data are usually easily accessible to researchers and individuals
because they are mostly shared publicly.
• Some common sources of secondary data include trade publications,
government statistics, journals, etc.
• In most cases, these sources cannot be trusted as authentic.
Methods of data collection
Documents
Interview Observation Questionnaire
• The observation method is the most commonly used method specially in studies relating to
behavioural sciences.
• Observation becomes a scientific tool and the method of data collection for the researcher,
when it serves a formulated research purpose, is systematically planned and recorded and is
subjected to checks and controls on validity and reliability.
• The main advantage of this method is that subjective bias is eliminated, if observation is done
accurately.
• Secondly, the information obtained under this method relates to what is currently happening; it
is not complicated by either the past behaviour or future intentions or attitudes.
• Thirdly, this method is independent of respondents’ willingness to respond and as such is
relatively less demanding of active cooperation on the part of respondents.
• observation method has various limitations. Firstly, it is an expensive method.
• Secondly, the information provided by this method is very limited.
• Thirdly, sometimes unforeseen factors may interfere with the observational task.
Types of Observation
• In case the observation is characterised by a careful definition of the units to be observed, the style
of recording the observed information, standardised conditions of observation and the selection of
pertinent data of observation, then the observation is called as structured observation.
• Structured observation is considered appropriate in descriptive studies.
• But when observation is to take place without these characteristics to be thought of in advance, the
same is termed as unstructured observation.
• In Exploratory study, the observational procedure is most likely to be relatively unstructured.
• The observer observes by making himself, more or less, a member of the group he is observing so
that he can experience what the members of the group experience, the observation is called as the
participant observation.
• The observer observes as a detached emissary without any attempt on his part to experience
through participation what others feel, the observation of this type is often termed as non-
participant observation.
• If the observation takes place in the natural setting, it may be termed as uncontrolled observation
• when observation takes place according to definite pre-arranged plans, involving experimental
procedure, the same is then termed controlled observation
INTERIVIEW
• The procedure for interview is different from that for the questionnaire, but
both have the aim, and it is to obtain data regarding the respondents with
minimum bias and maxim efficiency.
• Interview is a face-to-face situation between the interviewer and the response
which intends to elicit some desired information from the latter.
• Thus, an interview is process involving at least two persons, the interviewer
and the respondent.
• The success of the interview is also dependent upon three important
conditions, namely, accessibility, cognition and motivation.
Types of interviews
• There are two types of interview, namely, formal interview and informal interview.
• A formal interview may be defined as one in which already prepared questions are asked in a set
order by the interviewer and answers are recorded in a standardized form.
• The formal interview is also known as a structured or patterned interview.
• The interviewer can dig deeper’ and thus, get a deeper understanding of the respondents’ behaviour.
• As the interviewer is Left free to ask the questions, he can mould quest Left free to ask the questions,
he can mould questions in such a way that may reflect the deeper aspects of the respondents’
personality.
• First, the procedures of conducting a formal interview are expensive and time-consuming. Therefore,
a formal interview is conducted only where an informal interview cannot be conducted.
• Second, the validities of the formal interview are usually less than those obtained by some common
methods of biodata analysis and standardized psychological test (Guilford, 1966).
Advantages of interview
(i) More information and that too in greater depth can be obtained.
(ii) Interviewer by his own skill can overcome the resistance, if any, of the respondents; the
interview method can be made to yield an almost perfect sample of the general population.
(iii)There is greater flexibility under this method as the opportunity to restructure questions is
always there, specially in case of unstructured interviews.
(iv) Observation method can as well be applied to recording verbal answers to various questions.
(v) Personal information can as well be obtained easily under this method.
Demerits of interview
It is a very expensive method, specially when large and widely spread geographical sample is taken.
(i) There remains the possibility of the bias of interviewer as well as that of the respondent; there
also remains the headache of supervision and control of interviewers.
(ii) Certain types of respondents such as important officials or executives or people in high income
groups may not be easily approachable under this method and to that extent the data may prove
inadequate.
(iii)This method is relatively more-time-consuming, specially when the sample is large and recalls
upon the respondents are necessary.
(iv) The presence of the interviewer on the spot may over-stimulate the respondent, sometimes even
to the extent that he may give imaginary information just to make the interview interesting.
Telephone interviews:
• This method of collecting information consists in contacting respondents on telephone itself.
• It is not a very widely used method, but plays important part in industrial surveys, particularly
in developed regions. The chief merits of such a system are:
1). It is more flexible in comparison to mailing method.
2). It is faster than other methods i.e., a quick way of obtaining information.
3). It is cheaper than personal interviewing method; here the cost per response is relatively low.
4). Recall is easy; callbacks are simple and economical.
5). Interviewer can explain requirements more easily.
QUESTIONNAIRE
• This method of data collection is quite popular, particularly in case of big enquiries.
• It is being adopted by private individuals, research workers, private and public organisations
and even by governments. In this method a questionnaire is sent (usually by post) to the
persons concerned with a request to answer the questions and return the questionnaire.
• A questionnaire consists of a number of questions printed or typed in a definite order on a form
or set of forms. The questionnaire is mailed to respondents who are expected to read and
understand the questions and write down the reply in the space meant for the purpose in the
questionnaire itself. The respondents have to answer the questions on their own.
The merits claimed on behalf of this method are as follows:
1. There is low cost even when the universe is large and is widely spread geographically
2. It is free from the bias of the interviewer; answers are in respondents’ own words.
3. Respondents have adequate time to give well thought out answers.
4. Respondents, who are not easily approachable, can also be reached conveniently.
5. Large samples can be made use of and thus the results can be made more dependable and
reliable.
The main demerits of this system can also be listed here:
1. Low rate of return of the duly filled in questionnaires; bias due to no-response is
often indeterminate.
2. It can be used only when respondents are educated and cooperating.
3. The control over questionnaire may be lost once it is sent.
4. There is inbuilt inflexibility because of the difficulty of amending the approach
once questionnaires have been despatched.
5. There is also the possibility of ambiguous replies or omission of replies
altogether to certain questions; interpretation of omissions is difficult.
6. It is difficult to know whether willing respondents are truly representative.
7. This method is likely to be the slowest of all
• Concerning the form of questions, we can talk about two principal forms , viz., multiple choice
question and the open-end question.
• In MCQs the question with only two possible answers (usually ‘Yes’ or ‘No’) can be taken as a
special case of the multiple choice question, or can be named as a ‘closed question.’
• There are some advantages and disadvantages of each possible form of question. Multiple choice
or closed questions have the advantages of easy handling, simple to answer, quick and relatively
inexpensive to analyse.
• They are most amenable to statistical analysis. Sometimes, the provision of alternative replies
helps to make clear the meaning of the question.
• But the main drawback of fixed alternative questions is that of “putting answers in people’s
mouths” i.e., they may force a statement of opinion on an issue about which the respondent does
not in fact have any opinion.
• Open ended questions which are designed to permit a free response from the respondent rather
than one limited to certain stated alternatives are considered appropriate.
• Such questions give the respondent considerable latitude in phrasing a reply.
• Getting the replies in respondent’s own words is, thus, the major advantage of open-ended
questions.
• But one should not forget that, from an analytical point of view, open-ended questions are more
difficult to handle, raising problems of interpretation, comparability and interviewer bias.