Local

Government
Academy

BasicOF
TITLE Skills and Knowledge
PRESENTATION
in Effective Community
Mobilization

The Local Government Academy Training

Center (LGATC)
Los Baños, Laguna

Changing Mindsets. Influencing Behavior.

Whiteboard: What is community mobilization?

Changing Mindsets. Influencing Behavior.

A. What is community
mobilization?

• is a process of involving and motivating people to organize, take

action or participate in an activity to achieve a particular goal or
objectives
• It is generally aimed to improve the conditions of the living standards
of people.
• It Involves the relevant segment of society, among which are the ff:
o Local political, religious, social and traditional leaders
o civil society organizations
o media
o private sector
o communities and individuals

Changing Mindsets. Influencing Behavior.

 B. Spectrum of Public Participation

Co-Lead
Collaborate Placing
decisions
Involve on the
Partner with hands of the
Consult civil society people or
Work with in each participants
Inform the civil aspect of
Seek their society to decision-
feedback on ensure that making
Provide civil issues, concerns
society analysis and
with and aspirations
information decisions are
considered

Changing Mindsets. Influencing Behavior.

C. Why is community mobilization
important? What are its benefits?
 Provide additional resources to the response
 Scale up interventions (expand the scope of the project)
 Reach the most vulnerable (widen the project coverage)
 Improve the design, quality and results (more responsive to
needs, efficient and effective implementation)
 Encourage participation and build community capacity to
identify and address community needs

Changing Mindsets. Influencing Behavior.

 D. What are the
roles of a community
mobilizer?
• bringing people together
• building trust
• encouraging participation
• facilitating discussion and decision-
making
• helping things to run smoothly

Changing Mindsets. Influencing Behavior.

 E. What are the knowledge, skills
and attitude that a community
mobilizer should have?

Knowledge:
• Know the principles and process of community mobilization
Skills:
• good communication skills, especially listening
• good advocacy and facilitation skills to enable communities to
conduct their own analysis of their lives and situations
• an ability to challenge assumptions sensitively
• ability to help communities form organizations
• ability to identify capacity-building needs among communities (e.g.
leadership skills, networking and partnership-building skills)
• ability to help communities mobilize resources and networks

Changing Mindsets. Influencing Behavior.

 E. What are the knowledge, skills and attitude
that a community mobilizer should have?
Attitudes include:
• willingness to examine and challenge
their own assumptions, opinions and
beliefs
• genuine respect for all community
members
• non-judgmental and accepting
approach
• Respect for diversity/ understanding
that different people have different
views and perspectives
• belief in community capacity to take
effective action

Changing Mindsets. Influencing Behavior.

Buzz groups (triads)

What do you think are your roles/functions as a community

mobilizer (core group)?

Changing Mindsets. Influencing Behavior.

• Advocacy
• Information, Education,
and Communication (IEC)
• Community Organizing
(CO)
• Training/Capability
Building
• Networking and Alliance
Building
• Monitoring and
Evaluation
Changing Mindsets. Influencing Behavior.
Advocacy

Changing Mindsets. Influencing Behavior.

 Advocacy
• an important component of social mobilization which involves
“convincing, persuading, and motivating individuals and
entities” that there is a problem and that there are
appropriate policies and strategies which could be
adopted for solving such a problem. (Valdecanas, et al., 1996).

• Targets the different actors capable of creating a positive

environment for the program, such as political leaders,
legislators, planners, administrators in various sectors, media
organizations, and NGOs (Heffner 1998).

• Two words constantly associated with advocacy efforts:

(1) Policy support; and
(2) Resource generation

Changing Mindsets. Influencing Behavior.

Information, Education, and
Communication (IEC)

Changing Mindsets. Influencing Behavior.

Information Education and Communication

• is an approach which attempts to change or reinforce a

set of behaviour in a target audience regarding a specific
problem in a predefined period of time.

• It combines strategies, approaches and method that

enable individuals, families, groups, organisations, and
communities to play active role in achieving a goal or
objectives.

• Embodied in IEC is the process of learning that empowers

people to make decisions, modify behaviours and change
social conditions.

Changing Mindsets. Influencing Behavior.

Information Education and Communication

Designing, packaging and production of the following -

• Printed materials (brochures, posters, leaflets,
pamphlets, calendars, billboards, advertisements, murals,
newsletters)
• Mass media (TV and radio programs, news and shows,
newspaper and magazine articles)
• Social media (Facebook, Twitter)
• Giveaways (Printed T-shirts, caps, plastic bags, stickers
etc.)
• Community awareness events/activities

Changing Mindsets. Influencing Behavior.

Community Organizing

Changing Mindsets. Influencing Behavior.

 Community Organizing

• Aims to “empower local leaders, parents, families, groups,

and the whole community.” (Stuart 1995)
• Basic element in mobilization at the grassroots level.
• “The bottom line in social mobilization is that
individuals and community groups are able to get a
sense of what they can do themselves to
improve their situation” (Vldecanas, et al. 1996).
• An essential element in encouraging community
participation.

Changing Mindsets. Influencing Behavior.

 Community Organizing
• Helps develop people’s “capability for problem-
solving, decision making, and collective action
thus, developing and strengthening their networks”
(Stuart 1995).

• Through its activities, people are enabled to

perceive the problem, recognize what they can do,
and eventually work their way out of it.

Changing Mindsets. Influencing Behavior.

Training/ Capability Building

Changing Mindsets. Influencing Behavior.

 Training/ Capability Building

• Can be directed both towards the program

implementers themselves and towards
the beneficiaries/intended audience.

• Use to enhance “people’s knowledge,

appreciation of, and skills in advocacy,
mobilization, and community organizing of
people empowerment” (Stuart 1995).

Changing Mindsets. Influencing Behavior.

 Training/ Capability Building

• Develop people’s “competencies in dealing with

their networks, in resource sharing, problem-
solving, decision-making, and most importantly,
collective action” (The Sixth Training 1996).

• Enhances continuous expansion of the network of

advocates and mobilizers, thus contributing to the
sustainability of the whole mobilization process.

Changing Mindsets. Influencing Behavior.

Networking and
Alliance Building

Changing Mindsets. Influencing Behavior.

 Networking and
Alliance Building
• The “common thread” that runs through all the
other mobilization elements (Valdecanas, et al.
1996).

• Adds to the success of any mobilization activity

by identifying those who can “actually and
potentially act on the problem” and establishing
close collaboration with them (Stuart 1995).

Changing Mindsets. Influencing Behavior.

Monitoring and Evaluation

Changing Mindsets. Influencing Behavior.

 Monitoring and Evaluation
• It is a component which measures the efficiency
of program implementation and the effectiveness of
the strategies taken in achieving defined goals”
(Stuart 1995).
 Makatwiran bang nagaamit ang
pondo/resources?
 Nakatulong ba ang stratehiyang ginamit sa
pag-abot ng layunin?
• The meter stick used for periodic checks on the
progress of the program as it moves towards its
ultimate goals.

Changing Mindsets. Influencing Behavior.

 Monitoring and Evaluation
•These things serve as indicators in determining whether or not there is
discrepancy between where you are and where you should be.
• Looks at the state of the project

Level where you are vs where you

should be

• Says how long you have already been

Timing working on this activity vis-à-vis the allotted
time

• Looks into what has been accomplished so

Effectivenes far
s
Changing Mindsets. Influencing Behavior.
 Monitoring and Evaluation
EVALUATION
• Was described by Piotrow, et al. (1997) as a
process which determines whether the program
objectives were met – that is, whether the
intended audience changed their knowledge,
attitudes, or behavior.
• “An assessment of whether or not the program or
project strategies actually worked out” (The Sixth
Training 1996).

Changing Mindsets. Influencing Behavior.

 Check My School
STORY HIGHLIGHTS
• The quality of education in the public sector often suffers due to
poor services like lack of classrooms, textbooks and toilets
• A project called Check My School uses mobile and Internet
technology to help the community monitor services
• Supported by the World Bank Institute and the Open Society
Institute, the project reports both accomplishments and lessons
learned
• The ‘constructive engagement’ between the Affiliated Network for
Social Accountability in East Asia and the Pacific (ANSA-EAP) and
the DepEd encouraged government to share its data on public
schools with ANSA-EAP, and even help build relations with schools.

Changing Mindsets. Influencing Behavior.

Check-My-School
 Complements the Philippine government’s own efforts in
encouraging school administrators to involve community organizations
and parents in school affairs.
 Innovative approach in experimenting with different ICT tools, including
the use of its official website--checkmymyschool.org--and social media
channels such as Facebook and Twitter shows promise for effective
monitoring.
 Working with institutions such as the Ateneo School of Government and
its own partners allowed the project to tap into local networks of civil
society organizations, youth groups, and socially-active individuals.
 The mobilization of networks of committed volunteers, complemented
by leadership and skills-training empowered volunteers to conduct
validation activities.

Changing Mindsets. Influencing Behavior.

Interrelatedness of Community
Mobilization Components/
Elements

Changing Mindsets. Influencing Behavior.

 Interrelatedness of Community
Mobilization Components/
Elements
• Advocacy ensures the continuation of support.
• IEC sustains the awareness of the problems and solutions.
• CO allows the community to unify and seek solutions to
problems.
• Training maintains the commitment and cooperation of program
implementers as it integrates new techniques and approaches in
the solution.
• Alliance building identifies relevant individuals and groups who
can contribute to the achievement of the goals of the program.
• Monitoring and evaluation shows us how to improve our
techniques. It gives us the feedback we need --- are we solving
the problem or not.

Changing Mindsets. Influencing Behavior.

 G. Steps to mobilize the community

Monitor and
evaluate
Implement
identified
Organize – activities/
Plan, projects
Conduct select and
advocacy/ train
Know the education/ leaders and
community/ info people
analyze campaign to
problems, convince,
solutions and motivate
resources individuals to
act on the
problem/s
identified

Changing Mindsets. Influencing Behavior.

H. Some Experiences
in Community
Mobilization

Changing Mindsets. Influencing Behavior.

 Women’s Initiative
• Organized women’s group oriented on
VAWC provide immediate response to
prevent and check domestic violence
• Organized women do NIGHT PATROL to
prevent and check EJK.

Changing Mindsets. Influencing Behavior.

 Lessons and Insights for Replication
1. Strong support and commitment of the LGU
leadership, especially at the beginning of the project.
2. Participation and support of barangay officials
3. Capacitating community members
4. Building all necessary structures and resources (operations
center, communications network, personnel and
volunteers, recording and reporting systems, funding and
other resources)
5. Constant supervision an monitoring and evaluation to identify
strong and weak points and address mistakes and
shortcomings

Changing Mindsets. Influencing Behavior.

Upi, Maguindanao

Project Rendaw
Rendaw is a Teduray word
that means light. It was
chosen as the title of the
project to underscore its aim
of bringing a bright future
to the children of Upi.

Changing Mindsets. Influencing Behavior.

Oroquieta City,
MISAMIS OCCIDENTAL

“MAKING CRIME PREVENTION

EVERYBODY’S BUSINESS”
Bantay Sa Kahusay Ug Kalinaw
(BKK)

Changing Mindsets. Influencing Behavior.

Evening Reading and reflection
1. What are the success factors?
2. Which features of the innovative practice could
be adapted in your locality?
3. What do you see are the steps in which these
features could be replicated in your
locality?

For sharing tomorrow morning…

Changing Mindsets. Influencing Behavior.

Local
Government
Academy

MARAMING SALAMAT !

lgaphilippines

8634-1906

[email protected]

lga.gov.ph

Changing Mindsets. Influencing Behavior.