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Classification of Advertising, PPT

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120 views10 pages

Classification of Advertising, PPT

Uploaded by

suhanikhanna1622
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CLASSIFICATION OF

ADVERTISING
ON THE BASIS OF:
TARGET AUDIENCE
• Consumer advertising : focus on customers/consumers
(end users),TV, Radio, Magazines, newspapers falls
under the broad category of consumer advertising.
• Business Advertising: Also called BB or Industrial
advertising, focus on products and services for use in
business.
• Trade : focus on wholesalers and retailers i.e.
middleman, they buys for resale.
• Professional: Aimed at people licenced under a code of
ethics or set of professional standards.
• It refers to advertising efforts targeted towards
professionals within a specific industry or occupation.
This type of advertising aims to promote products,
services, or brands to individuals who are
professionals in their field, such as doctors, lawyers,
engineers, architects, accountants, etc.
• Agricultural: focus on farmers or agribusiness
Local Advertising: Target customers from only one city
or local trade area.It refers to advertising efforts
targeted towards professionals within a specific
industry or occupation.
This type of advertising aims to promote products,
services, or brands to individuals who are professionals
in their field, such as doctors, lawyers, engineers,
architects, accountants, etc.
Regional Advertising : Regional advertising refers to
advertising campaigns that target specific geographic
regions rather than a national or global audience.
This approach allows advertisers to tailor their
messages to the preferences, behaviors, and
characteristics of consumers within a particular
region.
GEOGRAPHICAL AREA
• NATIONAL ADVERTISING: Focus on
several areas or regions of the country.
• INTERNATIONAL ADVERTISING: Focus
on International or foreign markets.
MEDIUM
• Print Advertising: traditional media, newspapers,
Journals, magazines.
• Broadcast(Electronic Media) advertising: Radio, FM, TV
• Digital Media: Facebook, Instagram, Watsapp
• Out of Home Advertising: Outdoor, Transit
• Direct Mail Advertising: Through the postal service and
E-mail
PURPOSE
• Product Advertising: Promotes the sale of products
and services.
• Non-product (corporate or institutional) advertising:
promotes the organization’s mission or philosophy
rather than a specific product.
• Commercial Advertising: focus on products, services
or ideas with the expectation of making a profit.
• Non-Commercial advertising: Mainly for a
charitable or non-profit institution, civic group or
religious or political organization.
• Action Advertising: Motivates to stimulate
immediate action by the audience or reader or public.
• Awareness Advertising: Focus on building the image
of a product or service.
THANK YOU!

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