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Public Relation & Publicity

Public relations involves monitoring public attitudes, maintaining relationships between an organization and the public, and facilitating two-way communication. The goal is to improve understanding. Common public relations activities include speaking at conferences, winning awards, working with the press, and employee communication. Publicity is the deliberate attempt to manage public perception and is typically generated by an organization's PR department. A publicity plan aims to obtain favorable media coverage through tools like press releases, speeches, and sponsorships. The advantages of publicity are low costs and credibility, but the media's coverage cannot be fully controlled.

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Swapnil Sawalkar
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47 views

Public Relation & Publicity

Public relations involves monitoring public attitudes, maintaining relationships between an organization and the public, and facilitating two-way communication. The goal is to improve understanding. Common public relations activities include speaking at conferences, winning awards, working with the press, and employee communication. Publicity is the deliberate attempt to manage public perception and is typically generated by an organization's PR department. A publicity plan aims to obtain favorable media coverage through tools like press releases, speeches, and sponsorships. The advantages of publicity are low costs and credibility, but the media's coverage cannot be fully controlled.

Uploaded by

Swapnil Sawalkar
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Public Relation & Publicity

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Public Relation is a management function that involves Monitoring and evaluating public attitudes, Maintaining mutual relations and Understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media.

Objective of PR is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. A fundamental technique used in public relations is to identify the target audience, and to convey every message to appeal to that audience.

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Common activities includes Speaking at conferences, Winning industry awards, Working with the press, Employee communication.

Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds.

Publicity is typically generated from an organization's public relations department and its goal is to gain media coverage.

Publicity involves supplying information that is factual, interesting, and newsworthy to media not controlled by you, such as radio, television, magazines, newspapers, and trade journals

A publicity plan is a planned program aimed at obtaining favorable media coverage for an organization's products - or for the organization itself, to enhance its reputation and relationships with stakeholders. Publicity tools includes Press release, Speeches, Seminars, Annual Report, Sponsorship, Company magazine, etc

Forms of Publicity
Web Site Public Service Activities News

Annual Report

Speeches

Sponsorship

Company magazine

Special Events

The most successful publicity releases are related to topics of current interest. These are referred to as news pegs.

Publicity is the end result and one factor of a public relations campaign or strategy.

Examples of this include:


Art exhibitions, Event sponsorship, Arrange a speech or talk, Issue a report, Take a stand on a controversial subject, Announce an appointment, Celebrate an anniversary, Invent then present an award.

The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Public relations professionals consider "PR" to be more of a long term and ongoing effort. Publicity is often more of a "one shot deal." - It is an attempt to secure positive news coverage or word-of-mouth.

Advertisement through Publicity

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