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Advertisement 28.4

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63 views33 pages

Advertisement 28.4

Uploaded by

Aayush Sahu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ADVERTISEMENT

It is a type of public notice or announcement,


especially for advertising goods or services in
newspapers, magazines, on posters or in broadcasts.
TYPES OF ADVERTISEMENTS

Classified

Display
CLASSIFIED ADVERTISEMENTS:
Kinds of Classified Advertisements
• Matrimonial
• Situation Vacant / Wanted
• Lost and Found
• Sale/ Purchase/ Rent
• Accommodation wanted
• Educational
• Tuition
• Appeals
• Travels and Tours
CLASSIFIED ADVERTISEMENTS
These advertisements are written
• very brief
• grouped into categories/classes
• simple, factual and formal
• short, concise and to the point
• contact point/ address
• written in a box to attract attention
1. When you're writing an advertisement, every word counts. Being too vague
will cause people to skim your advertisement instead of pausing to read it, so
the same writing tenets apply no matter what type of advertisement you're
writing.
2. It should begin with a heading in bold or upper case letters.
3. Do not use the same descriptive characteristics for every type of
advertisement. For example- In Situation Wanted case, calling for receptionist
applications, one must use words that are indicative of the personality and
communication skills you are looking for. On the other hand, for hiring a tech
executive, it is imperative you ask for skills limited to the IT department.
4. Do not make full sentences. The prescribed limit is 50 words and in order to
make your advertisement loaded with information about the topic, you have to
manage your words carefully.
5. Always add contact details in the end either in the form of contact no., email
id or both. They are generally given in the question.
6. Remember, nowhere in the answer are you required to mention your own
personal details.
7. It should always be in a box made with sharpened pencil.
8. It should be neat and clean with good presentation.
CATEGORY 1:

• Sale
• Purchase
• Rent
(house, car, electronic devices,
furniture….)
FORMAT:

FOR SALE

• Starts with… Available


• What (OBJECT)
• Specifications (PHYSICAL
DESCRIPTION)
• Price (RANGE IF POSSIBLE/
NEGOTIABLE)
• Contact details (NAME, NUMBER)
SAMPLE: 1

You are Ram/ Rajani. Draft a classified


advertisement, in not more than 50 words, to
be published in India Times for the sale of a
used motor car giving all the necessary
details. You can be contacted at 12345679.
SAMPLE: 1

FOR SALE

Available black Maruti SWIFT Dzire, ZXI, year


2016, good average, self-driven (30,000 kms),
cautiously used, with a stereo and perfectly
working air-conditioner. No scratches, leather
upholstery, good condition. Interested people may
contact: Ram /Rajani, 12345679
SAMPLE: 2

You want to sell your flat in Ashok Vihar.


Write out an advertisement giving necessary
details in about 50 words.
FOR SALE

Available in Ashok Vihar, DDA flat, first floor, two


bed-rooms. Drawing/ Dining with full interiors, Car
parking available. North/ park facing, located near
main market. Reasonable price. Contact: M.L.
Goyal, 27263412
SAMPLE: 3

You are Anuj, working for a reputed firm. You


have been transferred to another city. You want
to sell certain household goods. Draft a suitable
advertisement to be inserted in a newspaper.
FOR SALE
FOR SALE
Available for immediate sale white LG
For immediate sale white LG Washing Machine, Model PX-7 purchased
Washing
2000, ONIDA CTV Machine, Model
25”, 1999; sofa PX-7
set for 7; purchased
oval-shaped dining table with
8 chairs. All in excellent condition. Owner transferred. Prices negotiable.
ALE2000, ONIDA CTV 25”, 1999; sofa set for 7;
oval-shaped dining table with 8 chairs. All in
For immediate sale white LG Washing Machine, Model PX-7 purchased
excellent
2000, ONIDA CTV condition. Prices
25”, 1999; sofa set for 7;negotiable.
oval-shaped dining table with
Contact:
8 chairs. Anuj condition.
All in excellent Mehra,Owner Phone 26189023
transferred. Prices negotiable.
Contact: Mohan 26189023
Format:
FOR
• PURCHASE
Starts with… Looking for/ Wanted
• What (OBJECT)
• Specifications (PHYSICAL
DESCRIPTION)
• Price (RANGE IF POSSIBLE/
NEGOTIABLE)
• Contact details (NAME, NUMBER)
Sample: 1

You want to purchase a flat in Delhi. Draft an


advertisement in not more than 50 words to be
published in Delhi Chronicle, detailing your
requirements. You are Shobha/ Sushant, 21,
Ram Nagar, Delhi
FOR PURCHASE
Looking for/ Wanted, a DDA HIG Flat in North
Delhi, Narela with three bedrooms attached
baths, a drawing-cum-dining room with a
family lounge. Price around Rs. 70 to 80 lakhs,
Corner flats will be most suitable. Original
owners may please contact Shobha / Sushant
(1234567890).
Sample: 2

You are looking for an office space, Write an


advertisement for a newspaper. You are Bharat
of Ramesh Nagar, New Delhi. Invent other
details yourself.
FOR PURCHASE

Looking for/ Wanted ready to move in office


space, ground floor, main road, at least 2500
sq. feet preferably near Ramesh Nagar. Basic
wooden work required. Price (negotiable)
Please contact: Bharat Mediratta, Phone:
23811743, Mobile: 9314219171
Sample: 3

You are Ashika/ Ashutosh of New Delhi, working


in an MNC. Your company has sent you to Pune
for a period of one year. You are living in a
rented accommodation and further need a few
household goods. You draft an advertisement for
the local newspaper to buy second hand washing
machine and refrigerator.
FOR PURCHASE
Looking for a second hand refrigerator and
washing machine, purchase year not prior to
2012, good working condition, refrigerator
FOR PURCHASE
capacity at least 175 L, washing machine
semi automatic, capacity 6 kg. Please
contact: Ashika (1234567890)
Format: (Rent)
TO LET/ ACCOMMODATION
WANTED
• Starts with… (A/ LOOKING FOR)
• What (OBJECT)
• Specifications (PHYSICAL
DESCRIPTION)
• Price (RANGE IF POSSIBLE/
NEGOTIABLE)
• Contact details (NAME, NUMBER)
Sample: 1

You have a three bedroom flat in Dwarka, which


you want to let out on rent. Draft an advertisement
in not more than 50 words to be published in the
Times of India under classified columns. You are
Satish, contact number: 2758902
TO LET
A three bedroom corner flat in Dwarka,
marble flooring with modular kitchen,
drawing / dining, well- ventilated, 24x7
water supply. Rent 20,000 per month
(negotiable). To arrange a visit contact
Mr. Satish 2758902.
Sample: 2

You want to set up a garment shop in the city.


Draft an advertisement in not more than 50
words seeking a suitable place for rent, to be
published in the newspaper.
ACCOMMODATION
WANTED
Looking for a suitable accommodation on
rent to be used as a garment shop, at least
1500 sq. feet Accommodation should be in a
crowded market area with uninterrupted
water and electricity supply. Owners please
contact Ratan Lal (9819999990)
DISPLAY
ADVERTISEMENT
Commercial advertisements: for the publicity
and promotion of various products, services or
some event.
Main Characteristics:
• Designed for commercial purposes.
• More space (not definite), more expensive in terms
of the advertising costs.
• Made in an eye-catching manner.
• Visually attractive — varying font size or shape.
• Language: lucid — catchy slogans, punch lines,
witty expressions and pictures or sketches.
• Proportionate spacing.
Essential Details:
• Name of the
company/institute/organizers etc.
• Details regarding the product
/event /educational course etc.
• Special offers of discount, if any
• Address of the
company/institute/organizers, etc.

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