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Quantitative Analysis

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28 views

Quantitative Analysis

Uploaded by

Justin sergius
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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QUANTITATIVE

ANALYSIS
Liska Simamora, S.P., M.Sc
WHAT IS QUANTITATIVE ANALYSIS?
• Quantitative analysis (QA) is a mathematical approach
• collects data
• Studies data
• Measures data
• Analyzes data
WHAT IS QUANTITATIVE ANALYSIS?
• It uses various techniques:
1. statistical research
2. Financial modeling
3. Other scientific methods
THE OBJECTIVE OF QUANTITATIVE
ANALYSIS
• Simplified Data
• Refined data to make better decisions and forecast trends.
APPLICATION
• Quantitative analysis of data is a very important statistical tool with
countless applications.
• For example, governments employ quantitative analysis to measure
the economic parameters and is used by businesses to evaluate their
financial performance. Investors also adopt it to select investments.
THE COMPLEXITY OF QUANTITATIVE
ANALYSIS
• The complexity of the QA can be attributed to technology and
digitization.
• As a result, there are many metrics to track, many variables to
measure, and many parameters to evaluate.
• Especially in big establishments like governmental organizations,
there are numerous factors to consider.
THE COMPLEXITY OF QUANTITATIVE
ANALYSIS
For example:
Governments measure different parameters related to
1. National income, expenditure, public health, international and
domestic trade, education, employment, etc.
2. They also analyze past trends, understand present conditions, and
predict changes in the future.
QUANTITATIVE ANALYSIS METHODS
• Descriptive Analysis
• Correlational Analysis
• Quasi-experimental analysis
• Experimental Analysis
Descriptive analysis
• This type of analysis is mostly observational, i.e., the analyst observes
the area of study, collects data, and develops insights
• There is not much technical aspect here, except in the compilation and
differentiation of data
• It helps measure a variable, and to an extent, it is possible to establish
relationships between two variables
• Descriptive analysis is used in case studies or mostly for
understanding the present situation of the analysts’ field of study
• For example, how do teenagers react to a strict reduction in screen
time at home?
Correlational analysis
• Analysts establish the correlation between multiple variables
• It quantifies how a change in one variable can alter the other
dependent variables.
• The correlational analysis is a type of descriptive analysis, as its scope
only extends to studying the relationship
• Such a type of analysis can be used in understanding the improvement
in living standards when per capita income increases by a certain
amount
• the increase in sales of a particular product when a new version of its
complementary product is introduced.
Quasi-experimental analysis
• It evaluates data and establishes the cause-effect relationship between
multiple variables (mengetahui dampak atau pengaruh yang dihasilkan
setelah adanya perlakuan atau eksperimen)
• For example, how do gender and culturally diverse decision-making
groups come up with better decisions?
• Why does the Russia-Ukraine war change the consumption patterns of
people globally?
Experimental analysis
• In this type of analysis, the analyst or experimenter first develops a
hypothesis
• Then, study groups are formed with diverse participants
• It uses scientific approaches to test the hypothesis by employing vast
amounts of data and other inputs
• Examples of this analysis include proving a hypothesis that
encouraging creativity in the workspace can increase employees’
productivity.
Quantitative Analysis in Business
• Quantitative analysis research in business is a very important tool at
the companies’ disposal because everything depends on data in this
digital era.
• Data makes or breaks a business.
• But most importantly, it provides them a competitive edge if used
correctly.
Quantitative Analysis in Business
To understand:
1. Consumption patterns
2. Forecast demand
3. Optimize supply and demand levels
4. Organize production activities
5. Plan the budget
6. It can also tell them about customers’ likes and dislikes
7. The effectiveness of their marketing campaigns
Quantitative Analysis vs. Qualitative Analysis

Quantitative Analysis Qualitative Analysis


It deals with numbers and tangible sets of data. It studies non-quantifiable and intangible information.
This type of analysis involves talking to people and
QA involves gathering data and working on it.
understanding them.
Data science, machine learning, and other computer Here, machines are not of much use, as the
programs can help QA. information cannot be easily quantified.
Useful tools include correlational analysis, The tools used are surveys, open-ended questions,
experiments, etc. concepts, theories, publications, etc.
Objective in nature. Subjective in nature.
Examples: Consumption patterns and economic Examples: Why do high-paid professionals leave their
parameters. corporate jobs?
Pertanyaan
• Apakah SWOT IFAS dan EFAS masuk ke dalam penelitian
menggunakan pendekatan kuantitatif? Jika ya mengapa, jika tidak,
mengapa?
• Apakah mengumpulkan dengan respon yang ditetapkan dalam skala
likert masuk dalam penelitian menggunakan pendekatan kuantitatif?
Jika ya mengapa, jika tidak mengapa?

• https://bit.ly/pertanyaan_metpen21052024
Koreksi Teknik Analisis Data
• Apakah rumusan masalah anda sudah sesuai dengan analisis data
yang anda gunakan?
• Kenapa?
Agenda Minggu Depan
• Penggunaan Mendeley

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