CHESSBOARD

IOT USE CASES AND VERTICAL MARKETS

WHAT IS CHESSBOARD?

A use case acceleration tool to:

• Determine how customers map out their
key competencies and focus areas
• Separate use cases from the market
they serve
• Support market segment prioritization
• Provide structure to drive repeatability
• Inform get to market build strategies for
your customers

© 2022 Intel Corporation 2

 WHY CHESSBOARD?
• Need to establish a pure use case taxonomy, which deploys across vertical markets
• A ‘use case first’ approach provides a compelling opportunity to guide our solution
acceleration efforts
• Across industries, there is confusion between specific OT-IT use cases and the vertical
markets they service

The Chessboard provides the ability to drive:

Infra. & Operations

Energy
Management

Machine Condition Monitoring

Interactive Media

… …

Clarity on each key use Clarity on all potential use Identify gaps in your Enable Partners with AI
case category across case categories to each product / solution developer / selector
all potential markets market (market view) portfolio for high revenue tools
(use case view) opportunities

© 2022 Intel Corporation 3

OUTSIDE-IN VERTICAL
DEFINITIONS
Vertical Market Definition
Focus on selling consumer goods and services using a variety of business models. This vertical contains local brick-and-mortar stores, global and
Retail national big-box and supermarket chains, as well as a growing number of online marketplaces and direct-to-consumer retailers.
Financial institution that accepts deposits from the public while simultaneously making loans. Includes a variety of financial firms including banks,
Banking / FSI investment houses, lenders, finance companies, real estate brokers, and insurance companies.

Broad category of fields within the service industry that include lodging, food and drink service, event planning, and theme parks. Includes Hotels,
Hospitality Restaurants, Gaming and Entertainment
Privately or publicly owned establishments that provide instruction and training on a wide variety of subjects. These institutions, including schools,
Education colleges, universities and training centers.

Manufacturers engage in the transformation of goods, materials or substances into new products and often have plants, mills or factories that
Manufacturing produce goods for consumption. They manufacture and trade based on the fabrication, processing, or preparation of products from
raw materials and commodities. This includes foods, chemicals, textiles, machines, and equipment
Energy industry is the totality of all industries involved in the production and sale of energy, including fuel extraction, manufacturing, refining and
Energy distribution. Includes Utilities, Mining, Oil & Gas, and Renewables.

Companies in the fields of biotechnology, pharmaceuticals, biomedical technologies, life systems technologies, environmental, and organizations
that devote the majority of their efforts in the various stages of research, development, technology transfer and commercialization. Life
Health & Life Sciences science generally seeks to answer the what, where, how and why of all living things, and health science focuses on the discovery, treatment and
preservation of animals and human beings.
Consists of all units of central, state or local government and all non-market non-profit institutions that are controlled and financed
Government by government units. Include public goods and governmental services such as the military, law enforcement, infrastructure. Includes Defense,
Aerospace, and Public Sector.
Category of companies that provide services to move people or goods, as well as transportation infrastructure. The transportation sector consists
Transportation of several industries including air freight and logistics, airlines, marine, road and rail, and transportation infrastructure.

Includes enterprises engaged in growing crops, raising fish and animals, and logging wood, encompasses farms, dairies, hatcheries, and ranches.
All companies that cultivate plants, animals, and other life forms for food, fiber, and fuel.
Agriculture

© 2022 Intel Corporation 4

OUTSIDE-IN USE CASE CATEGORY
DEFINITIONS
Use Case Category Definition
Monitoring the condition of physical equipment. Can include devices, machines, and engines.
Machine Condition Monitoring
Tracking & managing physical assets. Can include vehicle fleets, inventory, workers, packages, products, livestock, and hospital patients.
Logistics & Tracking Includes Warehousing.

Asset & Operations Optimizing processes within an environment. Can include assembly line processes, payment processes, vehicle route optimizations, building
temperature management (heating and cooling), elevator scheduling, network optimizations, and business process optimizations.
Optimization

Any display that is interactive along with sensor interaction related to the use of such displays. This can include banking kiosks, retail point of
Interactive Media sales, meeting room boards, city signs, HMI in manufacturing, vehicle displays, digital signage in retail, hospitality, public sector.

Largely video related security in all environments, can include motion and sound detection as well as device security setup and maintenance. Also
Situational Monitoring includes demographics and objects (vehicles, products) analysis in stores, cities, etc.

Energy Monitoring & Micro/Macro grid management along with energy usage by devices, buildings, equipment, and machines.
Management
Monitoring of indoor lighting, CO2, CO, Natural gases, fire detection, and temperature. For outdoors, includes monitoring of humidity, air quality,
Environment Monitoring natural gas, soil moisture, earthquake vibrations, toxic gases, and temperature.

Control Optimization & Autonomous driving extending past just autonomous cars. Can include autonomous robots, trains, tractors, drones, and military tanks. Vehicle
control optimizations, fleet/plane auto-pilot also falls into this category.
Autonomy

In and out-patient health monitoring. Can include heart rate, blood pressure, murmur detection, skin temperature, blood-oxygen levels, etc. Also
includes predictive diagnostics with medical imaging tools such as X-rays, MRIs, CT Scans, etc.
Human Wellness Monitoring

Product inspection including silicon chip defect detection, retail store product health recognition, package quality inspection, and vehicle damage in
manufacturing line. It can be expanded outside of defect detection to also recognizing product characteristics and attributes (e.g. vehicle color,
Product Inspection product type, produce type).

© 2022 Intel Corporation 5

EXAMPLES OF USE CASE
SCENARIOS
Human Wellness Monitoring Logistics & Tracking Situational Monitoring Product Inspection

• Video Security • Manufacturing defect detection

• Blood Pressure /Glucose/Heart
• Fleet Management (cars, ships, • Inventory Package Inspection
rate/EKG monitoring • Video Forensic Analysis
planes) • Trespassing detection in • Silicon Chip Defect Detection
• Remote Patient Monitoring
• Inventory Tracking • Medical Imaging (X-ray, MRI, etc.)
• Worker Health in Hazardous manufacturing site
• Critical Medical Equipment & Analysis
conditions (e.g. mining) • Suspicious human activity tracking
Supplies Tracking • Visual Safety Inspection of
• Fatigue Monitoring and identification in a bank
• Cargo Tracking Equipment
• Consumer Safety • Attendance tracking in the
• Connected Logistics • Purity (Contaminant) Detection in
classroom setting
• Livestock Monitoring and Tracking food/medicine
• Weapon detection in public areas
• Automated Package Detection &
• Radars/lidars
Tracking (RFID, NFC, Bar Codes, • Crowd monitoring & safety
…) • Event Monitoring & Security
(Stadiums, …)
• Thermal Imaging & Anomaly
Detection
• Fire/Explosion detection
• Leak Detection
(gas/contaminants)

© 2022 Intel Corporation 6

EXAMPLES OF USE CASE
SCENARIOS
Asset & Operations
Optimization
Control Optimization &
Autonomy
Machine Condition
Monitoring

• Elevator scheduling in • Cold Chain Machines

• AGV/AMR Navigation
commercial building • HVAC Condition
Systems
• Optimization of assembly • ATM Machine Condition
• Avionics Systems
line processes • Hospital Equipment
• Robotics Arm Control
• Route Optimization Condition (MRIs, CT,
• Missile Guidance Systems
• HVAC Operations Defibrillators, …)
• Autonomous UAV Flight
• Cash Management • Battery condition monitoring
Control
• Worker Shift Scheduling • Critical Equipment vibration
• Industrial Control Systems
Management analysis monitoring
• Automated Temperature
• Maintenance Management • Farm Equipment Machinery
Control of Product (e.g.
• Network Management • Food Processing Machinery
Fuel/Oil, …)
Vibration Analysis
• Smart Grid (Demand
Response, Peak Shaving,
Micro grid, Renewables)

© 2022 Intel Corporation 7

EXAMPLES OF USE CASE
SCENARIOS
Energy Monitoring &
Management
Environment
Monitoring
Interactive Media

• Brand Promotion
• Building Energy • Monitoring of humidity,
• Advertising
Monitoring air quality in of public • Consumer/Product Information
• Fuel Monitoring city space • Smart Fitting Room
• Emergency Backup • Monitoring of CO2, CO, • Self-Check-In and Out
• Power Generation natural gases in home • Remote Expert
environment • Transaction Processing
• Water Quality • Guest Experience
• Environmental • Virtual City Concierge
Temperature Monitoring • Digital Classroom
• Interactive Content
• Student/Teacher Engagement
• Patient Diagnosis and Check-In
• Wayfinding
• Virtual Pharmacy
• Voting
• Smart Emergency ID's
• Self-Service Government
(DMV)
• Environmental Monitoring
• Operations Centers
• Ticket Dispensing

© 2022 Intel Corporation 8

EXAMPLE USE CASE SCENARIOS – 2022 CHESSBOARD
Low SAM
Med SAM
High SAM

Use Case
Health & Life
Categories & Retail Banking / FSI Hospitality Education Manufacturing Energy Government Transportation Agriculture
Sciences
Segments
Oil Platform
Production Equipment
Machine Condition Ventilator; Defibrillato; Farm Equipment;
For Refrigeration; HVAC; HVAC; Elevators; Laundry Predictive Diagnostic Monitoring; Mining Vehicles, Generators; Fleet Predictive
HVAC; ATM; Counting Machines HVAC Radiology/Lab Sprayers Combines;
Monitoring Generator Equipment Maintenance Equipment;
Equipment
Deployment Systems Maintenance; Engines
Drones
Transformers; Circuit
Breakers; Turbines

RFID; Bar Medical Equipment

Logistics & Code Readers; Cash Movement (ATMs,
Inventory Tracking School Bus Tracking
Connected Logistics; Asset Tracking; Fuel Location; Supply Connected Logistics; Indoor Cargo Tracking; Fleet Distribution; Connected
Tracking Connected Logistics; branches, etc.) RFID; Barcode Readers Management Tracking; Indoor Location Management; Location Logistics, Farm2Fork
Cold Chain Management Location

ATM management; Teller

Asset & POS Payments;
scheduling; Maintenance; Demand Forecast;
Learning
Scheduling; Shift Active Grid Mgmt; Field Emergency Resource Scheduling;
Fuel Optimization;
Worker Scheduling; Management; Maintenance Management; Worker Scheduling;
Operations Vending;
Network Management; Maintenance Management;
Network
Management; Field Services; Maintenance Response; Network Emergency Response;
Driver scheduling; Route Dairy production
Document Digitization; Digital Network Management Services Management Management Document Digitization
Optimization Maintenance
Wallets; Branch Automation
Management Optimization

Brand Promotion;
Patient Diagnosis;
Advertising; Digital Classroom; HMI; Video Capture; Voting; Smart Emergency
Remote Expert; Self-Check- HMI; Ruggedized Patient Check-In; Operations Centers; Ticket
Consumer/Product Remote Expert; Transaction Interactive Content; Ruggedized Devices; ID’s; Self-Service
Interactive Media Information; Smart Processing
In; Guest Experience; Virtual
Student/Teacher Remote Operations
Handhelds; Remote Wayfinding; Remote
Government (DMV);
Dispensing; Virtual City HMI
Concierge Monitoring & Diagnostics Expert; Virtual Concierge; Advertising
Fitting Room; Self- Engagement Centers Environmental Monitoring
Pharmacy
Checkout

Security(Thermal Imaging, etc); Worker Safety; Plant/Site Radar, Lidar, Sonar; Livestock Monitoring &
Situational Loss Prevention; Intrusion Detection; Threat Monitoring; Hazard/Leak Detection; Traffic/Intersection
Entrance/Exit Monitoring; Fraud Safety; Fire/Explosion Patient Monitoring; Perimeter Tracking; Target Tracking;
Customer Baggage Inspection; Alarm Intruder detection; Explosion Detection; Monitoring; Vehicle; License
Monitoring Behavior; Parking
Detection; Safe Monitoring; Alarm
Systems Crowd Monitoring
Detection; Hazard/Leak
Fire/Flare Detection
ICU alerts; Security Tracking; RF monitoring;
Plate; Accident Detection
Intrusion; Fire detection;
Systems; Counterfeit Detection Detection Explosion Detection Water Management

Demand Response; Peak

Energy Monitoring Energy Efficiency; Energy Efficiency; Emergency Energy Efficiency; Energy Efficiency; Fuel Management; Power Shaving; Fuel Energy Efficiency; Fuel Management; Energy Fuel Management;
Fuel Management
& Management Emergency Backup Backup Emergency Backup Emergency Backup Generation; Efficiency Management; Microgrid; Emergency Backup Efficiency Backup Efficiency
Solar Systems
Weather, Soil Condition
Environment Air/Smoke/Temperature;
Air/Smoke/ Air/Smoke/ Air/Smoke/Temperature; Indoor Farming;
Air/Smoke/Temperature Air/Smoke/Temperature Air/Smoke/Temperature Air/Smoke/Temperature Terrain mapping/GIS; Air/Smoke/Temperature
Monitoring Temperature Temperature Contamination
Weather
Weather; Regulatory
Compliance
In-line Quality Control;
Product Recognition Food Quality;
Packaging; Product Student Testing Packaging; Welding Oil/Gas quality; Product Medical Imaging; Vehicle; License Plate;
Product Inspection Recognition
Counterfeit Detection; Food Inspection
Systems; Biometrics quality; Damage Contaminants Biometrics
Fleet Inspection; Biometrics
Outside Vehicle Condition
Pesticide; Plant/Animal
Biometrics Disease Detection
Inspection
Consumer/Worker Safety; Contamination
Human Wellness Remote Patient
Consumer/Worker Consumer/Worker Safety; Attention Monitoring; Emergency Detection; Detection;
Consumer/Worker Safety Consumer/Worker Safety Consumer/Worker Safety Monitoring; Driver Gaze
Monitoring Safety Security Guard Health Student Safety
Ventilators
Infectious Disease; Consumer/Worker
Pandemic Response Safety & Compliance
Drones (Mapping, etc.)
Control Autonomous Military Vehicle
Autonomous Indoor
Robotic Assistants; Robotic Assistants; Chatbot Resource (Mining, etc.) Robotic Surgery; Fleet Management; Farming;
Optimization & Warehouse AGV Agents
AGV; Food Processing Educational Robots Process Control; AGV
Exploration & Extraction Ventilators/ECMO
Control & Operation;
Optimized Ride Shares Harvestors,Aqua Farmi
Guidance Systems; UAVs
Autonomy ng, X-Ponics, Seafood
Farming

© 2022 Intel Corporation 9

APPROVED MRS/RRK – ALL APPLICABLE SQUARES
Vertical Markets
R B H E M E H G Tr A
*SAM Percentile: >80% High (18)
et an os du an ne ea ov an gri
60-80% M/H (18) ail ki pit ca uf rg lth er sp cu
40-60% Med (19) ng ali tio ac y & n or ltu
20-40% L/M (18) / ty n tu Lif m tat re
<20% Low (18)
F rin e en io
SI g S t n
c

Machine Condition Monitoring 35 16 26 19 70 37 20 30 31 16

Logistics & Tracking 73 20 39 17 49 17 23 32 45 10
Use Case Categories

Asset & Operations Optimization 104 40 78 55 92 47 52 68 68 20

Interactive Media 109 38 73 51 31 14 47 53 42 3
Situational Monitoring 129 61 86 71 94 38 65 114 104 19
Energy Monitoring & Management 28 10 23 19 40 47 15 27 20 12
Environment Monitoring 48 21 37 28 40 27 16 53 46 14
Product Inspection 34 17 21 19 55 17 24 25 32 13
Human Wellness Monitoring 40 18 28 26 32 16 58 39 31 11
*2021 SAMControl
data; Grey squares designate
Optimization 53 is26required
where more analysis
& Autonomy 40 25 58 32 30 45 46 21

© 2022 Intel Corporation Intel Confidential 10

DEPLOYMENT HEAT MAP
Vertical Markets

>500 R B H E M E H G Tr A
Deployments: 100 - 499 et an os du an ne ea ov an gri
ail ki pit ca uf rg lth er sp cu
50 - 99
ng ali tio ac y & n or ltu
10 - 49
/ ty n tu Lif m tat re
<10
F rin e en io
Data as of Feb. 1, 2022; >500 solutions reporting**
SI g S t n
c

Machine Condition Monitoring

Logistics & Tracking

Use Case Categories

Asset & Operations Optimization

Interactive Media
Situational Monitoring
Energy Monitoring & Management
Environment Monitoring

Product Inspection
Human Wellness Monitoring
**MRS/RRKs potentially covers many use cases/vertical
Control Optimization & Autonomy
Q4’21 data included

© 2022 Intel Corporation 11

PARTNER CALL TO ACTION – POPULATE YOUR
CHESSBOARD

• Consider your current market and use case priorities

• Identify (1 to 4 max) squares where you are currently engaged
• Identify existing or targeted strategic enablement of GTM ecosystem partners
• Understand how Intel can accelerate growth in those engagements
• Where and how could an extension of your approach open new growth
opportunities (squares)?

© 2022 Intel Corporation 12

USE CASE CATEGORY TO VERTICAL MARKET MAPPING
Vertical Markets
Ret Ban Hos Edu Ma Ene Hea Gove Tra Agri
ail king pital cati nuf rgy lth rnme nsp cult
Mark with an “X” where you / ity on actu & nt orta ure
currently play, an “O” where FSI ring Life tion
you want to grow Sci
enc
es

Machine Condition Monitoring

Logistics & Tracking

Asset & Operations Optimization

Use Case Categories

Interactive Media

Situational Monitoring

Energy Monitoring & Management

Environment Monitoring

Product Inspection

Human Wellness Monitoring

Control Optimization & Autonomy

© 2022 Intel Corporation 13

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