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Big Data:
The Management
Revolution
Based on the article by Andrew McAfee and Erik Brynjolfsson
Harvard Business Review, October 2012
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Big Data Solves a Big Problem
“You can’t manage what
you don’t measure.”
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The Amazon Story
Big Data
Industry
Transformatio
n
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The Opportunity for
Competitive Advantage
Data-driven decisions
increase productivity
and profitability.
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What’s Different About
Big Data?
volume velocity variety
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What’s Different About Big Data?
Volume
Massive data sets
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What’s Different About Big Data?
Velocity
Information in real time
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What’s Different About Big Data?
Velocity
GPS Data
Early Sales
Estimates
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What’s Different About Big Data?
Variety
Unstructured and
unwieldy data
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What’s Different About Big Data?
How Passur Improves
Airline ETAs
CHALLENGE
Minutes matter.
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What’s Different About Big Data?
How Passur Improves
Airline ETAs
RESULTS
Improved accuracy
saves airports millions.
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5 Big Data Challenges
Leadership
Talent Management
Technology
Decision Making
Company Culture
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5 Big Data Challenges
1 Leadership
Set clear goals and decide
what success looks like.
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5 Big Data Challenges
2 Talent Management
You need data scientists
and domain experts.
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5 Big Data Challenges
2 Talent Management
You need data scientists
and domain experts.
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5 Big Data Challenges
3 Technology
Develop new skills in IT.
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5 Big Data Challenges
4 Decision Making
Base decisions on evidence.
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5 Big Data Challenges
5 Company Culture
Don’t ask “what do we think?”
Ask “what do we know?”
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The Payoff
Smarter predictions, decisions,
and interventions
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HBR Magazine and Web Articles
Data Scientist: The Sexiest Job of the 21st Century
Thomas H. Davenport and D.J. Patil
Making Advanced Analytics Work for You
Dominic Barton and David Court
Why IT Fumbles Analytics
Donald A. Marchand and Joe Peppard
How Smart, Connected Products Are Transforming C
ompetition
Michael E. Porter and James E. Heppelmann
Why Your Analytics Are Failing You
Learn More
Michael Schrage
Can Your C-Suite Handle Big Data?
Brad Brown, David Court, and Paul Willmott
HBR Press Books
Keeping Up with the Quants: Your Guide to Understa
nding and Using Analytics
Thomas H. Davenport and Jinho Kim
Big Data at Work: Dispelling the Myths, Uncovering t
he Opportunities
Thomas H. Davenport
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