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Marketing Presentation

- Pharmaceutical marketing revolves around large, medium, and small drug manufacturers and traders operating mostly in Metro Manila and Luzon area. Some have their own manufacturing plants and distribution networks, while others use contract or subcontract manufacturing. - Pharmaceutical marketing is directed at satisfying, delighting, or surprising customers and stakeholders through the exchange of products and value to achieve goals. However, some general marketers believe it is simply the selling and promotion of drug products. - The pharmaceutical market is made up of several markets categorized in many ways, including traditional markets regulated by health authorities like drugstores, hospitals, clinics, and industrial clinics, as well as non-traditional markets selling OTC products through groceries

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Jayson Cena Salazar
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383 views18 pages

Marketing Presentation

- Pharmaceutical marketing revolves around large, medium, and small drug manufacturers and traders operating mostly in Metro Manila and Luzon area. Some have their own manufacturing plants and distribution networks, while others use contract or subcontract manufacturing. - Pharmaceutical marketing is directed at satisfying, delighting, or surprising customers and stakeholders through the exchange of products and value to achieve goals. However, some general marketers believe it is simply the selling and promotion of drug products. - The pharmaceutical market is made up of several markets categorized in many ways, including traditional markets regulated by health authorities like drugstores, hospitals, clinics, and industrial clinics, as well as non-traditional markets selling OTC products through groceries

Uploaded by

Jayson Cena Salazar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PHARMACEUTICAL MARKETING

PHARMACEUTICAL MARKETING?

PHYSICIAN, DENTIST PHARMACIST

TELEVISION INTERNET RADIO PRINTADS

MANUFACTURER, DISTRIBUTOR, TRADER

HOSPITAL DRUGSTORE INDUSTRIALCLINICS DRUG-OUTLET

PHARMACEUTICALMARKET ING

PATIENTS, CLIENTS,USERS

SALES,MARKET GROWTH, MARKET SHARE,PROFITABILITY

DRUGS, COSMETICS, PXTCL PRODUCTS

GROCERIES SUPERMARKET SARI-SARI STORE

Pharmaceutical Marketing System - Revolves around large, medium and small drug manufacturers and traders operating mostly in Metro Manila and Luzon area. - A few have their own manufacturing plants and operate their own distribution network like Unilab Inc, and others on a contract or subcontract manufacturing basis.

PHARMACEUTICAL MARKETING - Is uniquely bundle of management decisions directed to satisfy, delight, or surprise customers, pharmaceutical business, their needs and wants through the exchange of products and value with others towards early realization of desired goals.

General Marketers believe: - That Pharmaceutical Marketing is basically the selling and promotion of drug products and such focus all their marketing efforts on those elements.

MARKET COMPETITION

Like
Mercury drug Merced drug Rose pharmacy South star drug The Generics pharmacy Generica drug store Thousands of drugstore,drug outlet, and drug establishment nationwide!!!

CUSTOMER!!!

CUSTOMER - Have needs and wants that govern practically all of the marketing activities! Thus when properly executed, will definitely trigger positive responses and ultimate achievement of situation where in every peso counts, that deliver equivalent return in sales, growth, market share and profitability.

SALES

HUMAN NEEDS AND WANTS NEEDS


1. MEDICINE 2. DRUGSTORE 3. PERSONEL 4. STORE FRONT LAYOUT 5. DRUGSTORE OPERATION 6. WAREHOUSING 7. INVENTORY AND MANAGEMENT CONTROL 8. PRICING SCHEMES 9. PRODUCT DISPLAY 10. STORE HOURS 11. PROMOTION 12. MERCHANDISE AND SERVICES

WANTS
GENERIC OR BRANDED? AIRCONDITIONED OR NOT? LICENSED PXST OR COLLGE GRADUATE? NEON SIGNBOARD, ACRYLIC PLASTIC OR WOODEN? FRANCHISED, OWN OR RENT? SINGLE OR MULTIPLE BUILDING? COMPUTERIZED OR MANUAL? HIGH, LOWOR DISCOUNTED? FLOOR, SHELF SPACE OR GLASS CABINET? 24 HRS, OR DAYTIME ONLY? TRIMEDIA/ STORE SALES PROMOTION? PURELY PHARMACEUTICAL PRODUCT OR INCLUSIVE OF COSMETICS, MEDICAL SUPPLIES AND GROCERIES?

Pharmaceutical Market

Pharmaceitical Market - A pharmaceutical Industry made up of several markets and are category in many different ways. Traditional Market - regulated and controlled by DOH and FDA a. Drugstore (community pharmacy) ex. Mercury D.S b. Hospitals ex. VMMC, St.Lukes, EAMC c. Industrial clinic ex. San Miguel, Meralco, Pldt, Philex. d. Medical clinics / Dispensing physician ex. MDs clinic

Non traditional - Sells OTC/ Proprietary drug products a. Groceries and Supermarkets b. Trading stores and sari-sari stores c. NGO, Socio Civic Charitable organization

Thank you!!!!!!

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