Entrepreneurship - Lecture 2
Entrepreneurship - Lecture 2
LECTURE – 2
YASIR ABBAS MERCHANT
MODERN DAY CONCEPT
• The basic definition of entrepreneurship is the act of starting a business with the intention
of turning a profit. However, in our modern age, the concept of entrepreneurship has
expanded to include the act of transforming the world by solving large-scale problems.
• Entrepreneurship Drives Innovation
Growth in productivity raises the material well-being for a society, improves standards of
living, and is the primary source of long-term economic prosperity
4 TYPES OF ENTREPRENEURSHIP
• This type of entrepreneurship refers to any kind of small business that has been created
by one person, without the goal to expand or franchise. For example, if you were
planning to open a nail salon, a general store or a taco truck your goal would be to launch
a single store. You’d likely plan on hiring local employees or even family members to get
your business off the ground and would need to invest your resources directly into the
business
SCALABLE START UPS
• Rooted in the idea of changing the world, scalable startups focus on how to create a
business model that is both repeatable and scalable (more sales with more resources).
From the get go, this style of entrepreneurship begins with the hope of rapid expansion
and big profit returns.
LARGE COMPANY ENTREPRENEURSHIP
• Large company entrepreneurship refers to companies like Disney, Google, Toyota, and
Microsoft who have finite life cycles, as in, they keep innovating and offering consumers
new products that are variants around their core product-line.
• Social entrepreneurs are innovators whose main goal is to create products and services
that both benefit the world, and make money. Social entrepreneurship relates to nonprofit,
for-profit, or hybrid companies that are committed to social or environmental change.
Some examples include educational programs, microfinance institutions, and companies
that provide banking services in undeveloped countries.
WHAT IS THE MOST IMPORTANT FACTOR TO DISTINGUISH
DIFFERENT TYPES OF ENTREPRENEURSHIP?
• The most important factor that distinguishes the different types of entrepreneurship is the
degree of innovation.
• Small business entrepreneurship is typically focused on starting and running a traditional
business that provides existing products or services to a local market.
• Scalable startup entrepreneurship, on the other hand, is focused on developing new and
innovative products or services that have the potential to grow rapidly and reach a global
market.
FAMOUS ENTREPRENEUR STORIES
https://www.youtube.com/watch?v=OgL_xOK0XzQ
WOMEN IN ENTREPRENEURSHIP
• Women entrepreneurs create new jobs for themselves and others and also provide society
with different solutions to management, organisation and business problems. However,
they still represent a minority of all entrepreneurs.
• Many prefer to be called, simply, entrepreneur, while others suggest "fempreneur,"
woman entrepreneur, female business owner, businesswoman, or female founder.
• Oprah Winfrey: https://www.youtube.com/watch?v=cGf85-bQmEQ