Rolling out the Marketing

Plan
Presented by Hein Zaw Htet
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 Table of contents

01 02 03
Introduction Research Analysis

04 05 06
Distribution Strategies Conclusion
 01
Introduction
02 Research
 Company Profile of REISILVER

• REISILVER is a distinguished local brand established in 2018 by

Khant Min Oo
• Specialized in producing local fancy silver jewelry products
• Offers a diverse range of fancy silver jewelry
• Silvers are sourced through the Ministry of Natural Resources and
Environmental Organization, from the pristine Northern Shan
Plateau mines.
 Mission and Vision of REISILVER
REISILVER’s Vision – “To become a global leader in the local jewelry
industry, known for our exceptional craftsmanship, commitment to
sustainability, and celebrations of Myanmar’s cultural heritage. We aspire to
be recognized as the premier brand for discerning customer seeking
exquisite silver jewelry that tells a story and captures the essence of
Myanmar’s rich traditions.”

REISILVER’s Mission – “To create and offer exquisite local fancy silver
jewelry that celebrates Myanmar’s cultural heritage while upholding the
highest standards of craftsmanship. We are dedicated to providing our
customers with meticulously crafted attention to detail products that
embody the timeless elegance and unique stories of Myanmar’s silver
traditions.”
 Organizational Structure of REISILVER

Owner

Human Research and International Legal and

Marketing Finance Logistics IT
Resource Development Business Compliance
 Growth Strategy of REISILVER
REISILVER will be using
Existing Product New Product Market Development
Strategy as REISILVER will
be importing standardized
existing products into Japan
Market Product
Existing

which is a new market

Market

blooming with new

Penetration Development
opportunities and challenges.
Strategy Strategy

Market
Market

Diversification
New

Development
Strategy
Strategy
Market Entry Strategy of REISILVER
 Market Entry Strategy

Jupiter Venus Neptune

Jupiter is a gas giant and the Venus has a beautiful name and is Neptune is the farthest planet from
biggest planet in the Solar System. the second planet from the Sun. the Syn. It’s also the fourth-largest
It's the fourth-brightest object in It’s terribly hot and its atmosphere planet by diameter in the Solar
the night sky is poisonous System
Organizaitonal Structure of REISILVER

Mercury Venus
Mercury is the closest planet to the Sun Venus has a beautiful name and is the
and the smallest one in the Solar second planet from the Sun. It’s
System—it’s only a bit larger than the terribly hot—even hotter than Mercury
Moon. The planet’s name has nothing —and its atmosphere is extremely
to do with the liquid metal, since poisonous. It’s the second-brightest
Mercury was named after the Roman natural object in the night sky after the
messenger god, Mercurius Moon
 Reviewing concepts is a good idea

Mars Venus Neptune

Despite being red, Mars is Venus has a very beautiful name Neptune is the farthest planet
actually a cold place. It's full of and is the second planet from the from the Sun. It's also the fourth-
iron oxide dust, which gives the Sun. It’s terribly hot, even hotter largest planet by diameter in the
planet its reddish cast than Mercury Solar System

Earth Saturn Jupiter

Earth is the third planet from the Saturn is a gas giant and has Jupiter is a gas giant and the
Sun and the only one in the Solar rings. It's composed mostly of biggest planet in the Solar
System that harbors life. This is hydrogen and helium. It’s the System. It's the fourth-brightest
where we all live sixth planet from the Sun object in the night sky
Awesome words
“This is a quote, words full of wisdom that
someone important said and that can
inspire the reader”
—Someone Famous
A picture is worth a thousand words
 A picture always
reinforces
the concept
Images reveal large amounts of data, so remember: use an
image instead of a long text. Your audience will appreciate
it for sure
98,300,000
Big numbers catch your audience’s attention
 9h 55m 23s
Jupiter's rotation period

333,000
The Sun’s mass compared to Earth’s

386,000 km
The distance between Earth and the Moon
 Let’s use some percentages

25% 50% 75%

Mercury Venus Mars

Mercury is the closest planet to Venus has a very beautiful name Despite being red, Mars is
the Sun and the smallest one of and is the second planet from actually a cold place. It’s full of
them all the Sun iron oxide dust
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Analysis
03
 Types of GMS

Marketing strategy Description

Developing a standardized marketing approach that is consistent across all
Standardization markets, aiming for a uniform brand image and message

Adapting marketing strategies to suit the specific needs, preferences, and

Localization cultural nuances of each target market

Creating a consistent brand image, value proposition, and identity that

Branding and positioning resonate with consumers across different cultures

Strategic alliances and Collaborating with local partners or forming alliances to leverage local
partnerships knowledge, networks, and resources for market entry and expansion
 Map

Mars
Despite being red, Mars
is actually a cold place.
It’s full of iron oxide
dust, which gives the
planet its reddish cast

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Development

01 02 03 04
Market research Develop a global Adapt products and Pricing strategy
marketing plan services

08 07 06 05
Measurement and Localization and cultural Distribution and channel Promotion and
evaluation sensitivity management communication
 Parts of the plan

Control Objectives
Mercury is the closest planet Jupiter is the biggest planet
to the Sun of them all

Tactics Initiatives
Venus is the second planet Saturn is composed of
from the Sun hydrogen and helium
 Pros and cons

Pros Cons
Revenue side Reinforced message, unique idea, spillover Culturally insensitive, antiglobal
of brand awareness target, vulnerable to gray trade

Cost side Reduces duplication, waste, uniform Requires managerial time, lowers
product design, packaging, advertising morale in subsidiaries, agencies
 Strategy for social media

Understand Collaborate
culture Pricing and with local Utilise social
differences packaging partners media

● Execute detail ● Pricing in ● Joint venture ● Use pictures,

research on accordance with partnership for videos and images
country culture competitors specific period for campaigns
● Understand the strategy of time ● Use most popular
meaning of brand ● Packaging for ● Marketing tie up social media
name in that lower and higher with local partner platform
country income segments
 Important strategies

Established a beachhead Partner up

team

Entry of the international Be productive

market

Keep a light footprint Resource allocation

Revenue gain, reinvest, Automated global

repeat the cycle demand creation
 Marketing mix

Product Price
Venus is the second Earth is the third planet
planet from the Sun from the Sun

Place Promotion
Jupiter doesn’t have a Saturn was named after a
solid surface Roman god

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Marketing capabilities
International market
performance

Global marketing strategy

Market sensing Customer engaging Partner linking

International experience International

entrepreneurship
 Recommendations

What to do What not to do

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do here shouldn’t do here
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do here shouldn’t do here
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do here shouldn’t do here
 Our team

Jenna Jones John Doe

You can speak a bit about this person You can speak a bit about this person
here here
 Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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