EMPOWERMENT TECHNOLOGY

WHICH ONLINE CONTENT PLATFORMS SHOULD I USE?

LESSON 10

Paula Mae B. Bigtas

RICH WEB CONTENT AND PLATFORMS FOR
CONTENT DEVELOPMENT
The emergence of Web 3.0, various platforms for web content creation-from
blogs sites, to social media- have had their day in the spotlight, but they all have
their pros and cons relative to your needs.

Paula Mae B. Bigtas

SOCIAL NETWORKING SITES
Through the Internet, people can communicate instantly with anyone
anywhere in the world using available tools like social networking sites or SNS.
The evolution of SNS has changed the way we communicate and collaborate
with people. Here are commonly used SNS today:

Paula Mae B. Bigtas

 Facebook is a popular social networking site
that makes it easy to connect with family and friends. It
allows you to share content, news articles, thoughts,
photos, videos, send messages so on. Facebook was
originally designed by Mark Zuckerberg for college
students in 2004 while he was studying at Harvard
University.
Aside from a personal account, you can also
create a Facebook page for your organization, school, or
even business. Once your friends “like” this page, they
will get updates on the things you post in it, just like in a
personal Facebook account. They can post comments,
react on your post, and send you private messages. There
is also an option for business owners to promote their
business via paid targeted advertising to reach a bigger
audience.
Paula Mae B. Bigtas
 Twitter is a social networking platform
that is characterized by the posting of short
messages of up to 280 characters. These
messages are called “tweets” which can be read
by anyone by default. Tweets can be
accompanied by images.
Twitter is perhaps the most resilient
where maintaining itself as a short-message
content sharing service. Although the company
increased the number of characters allowed in a
tweet, it has remained practically the same as
when it started, which distinguishes itself from
its more complex competitors.
Paula Mae B. Bigtas
 Instagram is used to be generally
accepted that written content was meant to be
shared more than the pictures, which was more
often only used to support written material and
shelved in storage sites with little social
features. A few social platforms changed that by
putting the image at the forefront, perhaps
owing to the proliferation of mobile cameras.
Services like Pinterest and Instagram made the
image as integral as text where content is
concerned.

Paula Mae B. Bigtas

 Instagram is the selfie platform related preferred by celebrities who
would rather shoot and share photos of themselves instead of typing messages.
It’s fast, a no-brainer and does not ask a lot of your time, which is perfect foe
people who want to show themselves and share their life with the world
without the complicated stuff. It also allows users to feed posts to other social
media sites such as Facebook, Twitter, Tumblr and Flickr. According to
Dreamgrow.com website, Instagram is one of the most popular SNS worldwide.

Paula Mae B. Bigtas

 YouTube is a free video sharing website
that makes it easy to share and watch videos
over the Internet. Users can create their own
channels for others to follow and subscribe to.
YouTube has evolved into a video distribution
company that offers a premium service with no
ads and mainstream shows. It also allows live-
steaming, which is a boon for amateur
reporters. But in spite of the changes, it still
remains as the platform of choice for ordinary
people to share the spotlight and become
celebrities in their own right by launching their
own shows.
Paula Mae B. Bigtas
 Video is now considered an essential ingredient in cementing one’s
presence online, which makes YouTube one of the most popular websites
around, especially foe businesses. Billions of hours of videos are watched every
month and as more videos are created and uploaded, this will only get larger
with no end in sight.

Paula Mae B. Bigtas

BLOGGING SITES VS. CONTENT
MANAGEMENT SYSTEMS
BLOGGING
An activity that involves posting your thoughts, memorabilia, or works in
a kind of web log or online library. Blogging was something done only by people
who loved to write and who had regular access to the Internet. Blogging
encourages user-generated content or UGC, which allows anyone to contribute
information accessible on the Internet. Blogs are as ubiquitous, or even more so,
than new sites. But unlike new features and articles, blog posts are more like
editorials or opinion-based articles.

Paula Mae B. Bigtas

USES OF BLOGGING
1. Self-Expression 2. Online Portfolio
It promote your skills and talents or showcase your
Blogs are like online diaries
works in the form of articles, reports, and
which can be read by anyone who visits presentations which you can link to your other sites,
them. Blogging is an activity where you if you have them. Portfolios, which can be
graphically-oriented, can be useful indicators of your
can publish content with anyone who
capacity to work in fields like photography, graphic
might be searching for the kind of illustration, and ad campaigns. An online portfolio
content you are writing about-pictures, platform, portfolio can be used to highlight your
your memoir and other snippets of your creativity and thought processes as well as show,
how you execute your work, collaborate, and test
life that you are willing to share. ideas.

Paula Mae B. Bigtas

Pros
- easy to get started
- one-size-fits-all interface
- ready for Google AdSense and Analytics
Cons
- not suited for full-fledged websites
- everything owned by Google
- can’t sell or resell the blog within Blogger
Blogger is best suited for
- individual bloggers (group permission are optional)
- authors
- first time online publishers

Paula Mae B. Bigtas

WORDPRESS-CONTENT MANAGEMENT
SYSTEM
Feature WordPress.org WordPress.com
Admin Responsibility Self-hosting Write your content
Self-installation Let WordPress handle the rest
Write your content

Core Features and Find a host and depend on its Paid premium hosting in
Upgrades tools for maintenance or look WordPress.com gives you a
for plugins that can help you variety of premium tools and
even allows you to have a
custom domain name like
“YourSwagDomain.com”

Themes Install custom themes, modify Choose from a selection of

these, or create new ones premade themes provided by
using PHP and CSS WordPress

Social Media Integration Install plugins to share Offers social media integration
Paula Mae B. Bigtas
content with social media
apps
 Functionalities Install plugins to extend your Popular features like sharing,
site’s functionality stats, comments, and polls are
included. There’s no need to
install plugins.
Support Has support forums Has support forums

Account No account needed to Need to register an account to

download WordPress use

Paula Mae B. Bigtas

WORDPRESS
A content publishing platform that appeals to site developers because of
its customizability and plug-ins. It’s actually two platforms: WordPress.com (fully
hosted by WordPress) and WordPress.org (a freely downloadable self-hosted
version.
WordPress is considered a serious platform for serious websites. From
the creation of personal blogs to e-commerce sites, your skills and imagination
are the only limits to what you can make yourself.

Paula Mae B. Bigtas

SETTING-UP YOUR FIRST WORDPRESS.COM
SITE
Simple Steps according to WordPress.com:
1. Register an account and your blog
2. Update your title and tagline
3. Pick a theme you love
4. Add a header or background
5. Add a site icon
6. Add a widget

Paula Mae B. Bigtas

SIMPLE STEPS TO CREATE YOU FIRST
ONE ON WORDPRESS.COM (WEBSITE)
1. Register an account, then register a site on wordpress.com
2. Outline your site’s content
3. Create pages
4. Configure you site to use a static home page
5. Pick a theme you love
6. Create a menu
Paula Mae B. Bigtas
 THANK YOU!!!

Paula Mae B. Bigtas