MBA Project Report Guideline
MBA Project Report Guideline
REPORT
Meaning of a Project:
The word project means something that comes before
anything else is done. . A project can be defined as a
temporary endeavor undertaken to achieve a particular aim
or it is a study of information for comprehending and
applying the various concepts of the course into practice.
In Simple Words, a Project is an Idea or a Plan that is intended
to be carried out.
The dictionary meaning of Project is that it is a Scheme of
something intended to be done ; a Proposal for an
Undertaking, design, speculative imagination etc.
In simple words, a project can be understood as mentioned under:
It is a practice of verification or demonstration of concepts or processes learnt.
It is also a technique of self-learning, learning by doing. It has a practical value.
The purpose of project is not to generalize but to study the situation with a
practical orientation.
Learners are allowed to take up any topic of their interest and choice for project
work.
A project report is a document that describes a project's objectives, milestones,
challenges, and progress. It plays a critical role in the project planning and
management process. Let's take a closer look at project reports – meaning,
types, components, and how to create one successfully.
How to Do the Project Report?
How to
Topic is Important?
Select the
Research If you select the wrong research topic it
will be your waste of Time and energy
and will not give any output to the
Project Researcher and the Society.
Report Topic
? The topic selected for the research
project must fulfill the need of the
Industry and must add value to the
Society.
Step 1- Steps in Selection of
Research Topic
• Topic should be your OWN it should be from your Interest Area.
• Your Interest if suppose your interest area is Marketing Management and
in Marketing in Retailing and If you select a topic related to supply chain
management and Finance then you will not be able to do justice with your
research.
• After your MBA in which area / industry you want to start with your
career ? Let us take example , If some student want to start career in
retailing after your MBA then you can develop your topic for SIP around
the retailing
• Your Topic can be Consumer behavior towards organized retailing sector
Online shopping behavior of consumer
• If some students want to go in equity, then he or she should select topic
like fundamental analysis , technical analysis Therefore , my suggestion is
first figure out your plan after your MBA and select the topic in that area
Marketing Management
Interested to start career in Banking then you can select following options.
.
Research Topic
• Service Quality Assessment of Baking Services
• Customer Satisfaction about Banking Services
• Customer Expectations about Banking Services
• Study the 07 P's of Bank Comparative study of " Public Sector Bank " and
" Private Sector Bank " . .
Human Resource Management
Proposal must
● Title of the ● Objective /
carry the following
project Purpose of study
information
● Chapterisation ● Conclusion
1) Paper: A4 size Bond Paper only
for 1 hard copy & One Soft copy
in PDF format
General 2) Fonts: Times New Roman, 12
Guidelines font size, “1.5” spacing
for project
3) Binding: Rexin Black Bound .
Assessment of project Report
Scheme of Assessment and Evaluation of project
Item of Assessment
Area and topic selected for the project work
Need of the project topic and statement of objectives of the project
work
The educational implications and recommendations
Preliminary pages of the project report, typing , binding and get-up of
the report
Overall impression about the project work and its presentation in the
report format.
Presentation
All learners will have to prepare a
presentation of the Project work
POWER consisting of min of 7 slides which
POINT will cover the entire project.
PRESENTATI
ON
This PPT will have to be presented
during the Viva Voce.
Project Submission
• Your Research Topic should be unique and must specify its unique
need with the industries.
The Preparation of a Project Report is of great significance for the
Entrepreneur in his business.
• Systematic
• Logical
• Empirical
• Replicable
• Creative
• Use of multiple methods
NEED FOR RESEARCH
♪ EXPLORATION
♪ DESCRIBE
♪ DIAGNOSE
♪ HYPOTHESIS
♪ INDUCTIONS AND DEDUCTIONS
SCOPE / SIGNIFICANCE OF RESEARCH
Review
Concepts Analyse
Design
And Collect Data
Research Interpret
Define theories Formulate Data (Test
(Including and
Research hypothesis (Execution) Hypothesis
Sample report
Problem if any)
Review Design)
F F
Previous
I Research III IV V
findings VI VII
II
F
F Feed Back
FF Feed Forward
REVIEW OF LITERATURE
• The main aim is to find out problems that are already investigated and those that need
further investigation.
REVIEW OF LITERATURE
• It is an extensive survey of all available past studies relevant to the field of investigation.
• It gives us knowledge about what others have found out in the related field of study and
how they have done so.
SOURCES OF LITERATURE
PRIMARY DATA
When the researcher himself is trying to
collect the data for his particular purpose
from the sources available it becomes
primary data.
⦿ Observation method
⦿ Interview method
⦿ Questionnaire
method
⦿ Schedule method
Observation method as the name itself
indicates is based on observation.
Observation is keen and scientific study of a
problem.
For example:- in a study of consumer
behavior the investigator instead of asking
the brand of wrist watch used by the
respondent, may himself look a the watch.
Interview method is a direct method of
collection of data, which is based on
interview. It is the most important methods
of collection of data. Through this method
we can know the views and ideas of other
persons. It s a method of social interaction.
Interviews can be conducted through
personal and telephone.
This is an important and very popular method
of data collection. This is adopted by
individuals, organization and government. In
this method, a questionnaire is prepared and
sent to respondent by post. It is a set of
questions. The success of this method
depends on the proper drafting of the
questions.
It is a proforma containing a set of questions. This
proforma is filled by enumerators who are specially
identified for the purpose. The enumerators are
persons acting under the direction of researchers.
Requisite of a good schedule
Accurate communication
Schedules must be attractive
Schedules must be attractive
Secondary data are those data which have
collected by some other person for their
purpose and published. So a researcher is
said to make use of secondary data if he
makes use of data already compiled by some
other person. Secondary data are in the
shape of a finished products.
Sources of secondary data may be classified
broadly as internal and external. Internal
sources of data represents the data that are
already available with the research
organization. The information available with
outside organization are External.
There a re variety of published sources from
which one can get information for his
research work.
o Official publications of the central, state and local
governments.
o Official publication of the foreign governments and
international bodies like UNO and its subordinate
bodies.
o Technical journals, newspapers, books, periodicals,
etc.
o Publication of research organizations, centres,
institutes and reports submitted by economists,
research scholars etc.
SAMPLING
Primary Secondary
NON
PROBABILITY
PROBABILITY MIXED
QUOT STRATIFIED
A RANDOM MULTIPHASE
CONVENIENCE
SYSTEMATIC
LOT
QUALITY
SNOWBALL ASSURANCE
CLUSTER
Introduction to Data Analysis
• Coding
• Tabulating
55
Introduction to Data Analysis
• Editing of data
• Impose minimal quality standards on the raw data
56
Introduction to Data Analysis
• Completely exhaustive
• Mutually exclusive
• Assign numbers to categories
instrument
Introduction to Data Analysis
• Tabulation -- counting the number of cases that fall into each category
• Initial tabulations should be preformed for each item
• One-way tabulations
Tabulation
•
• Simple Counts
Number of Number of
• For example Cars Families
• 74 families in the study
• own 1 car 1 75
• 2 families own 3
2 23
• Missing data (9) 3 2
• 1 Family did not report
Number of Number of
• Tabulation Cars Families
• Compute Percentages
• Cross Tabulation
• Simultaneous count of two
• or more items
• Note marginal totals are Number of Lower Higher
Total
• equal to frequency totals Cars Income Income
• Allows researcher to
determine if a relationship 1 48 27 75
exists between two variables
• Used a final analysis step in
majority of real-world 2 or 6 19 25
applications More
• Investigates the relationship
between two ordinal-scaled Total 54 46 100
variables
Preliminary Data Analysis
• Cross Tabulation
Num Lower Higher Total
• To analyze the data
ber of Income Income
• Calculate percentages Cars
in the direction of the 1 64% 36% 100%
“causal variable”
2 or 24% 76% 100%
• Does number of cars
More
• “cause” income level?
Total 54% 46% 100%
Preliminary Data
Analysis
Cross Tabulation Num Lower Higher Total
Income Income
To analyze the data ber
Does income level of
“cause” number of Cars
cars?
1 89% 59% 75%
Discrete Continuous