Scribd
Upload
20 views22 pages

Vision and Mission

Uploaded by

parichit pithode
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
20 views22 pages

Vision and Mission

Uploaded by

parichit pithode
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 22

Developing Mission, Vision, & Values

Vision

A Vision Statement describes the


desired future position of the
company.
Mission Statement

A Mission Statement defines the


company's business, its objectives
and its approach to reach those
objectives.
• Elements of Mission and Vision
Statements are often combined to provide
a statement of the company's purposes, goals
and values.
 Communicates the  A future-oriented
organization’s reason for declaration of the
being, and how it aims to organization’s purpose and
serve its key stakeholders aspirations.
 Often integrates a  Addresses what a firm
summation of the firm’s wants to become
values  Vision statements tend to
 Mission statements tend to be relatively brief
be longer than vision
statements
Examples of Vision and Mission

Mission statement: Spread ideas.


Vision statement: We believe passionately in
the power of ideas to change attitudes, lives
and, ultimately, the world.
Examples of Vision
Examples of Mission statement
• Walmart's mission statement is “Saving
people money so they can live better.”

• The Starbucks Mission Statement is:


"Our mission: to inspire and nurture the
human spirit – one person, one cup and one
neighborhood at a time."
ROLES PLAYED BY
MISSION AND VISION
MISSION and VISION ORGANIZING
• Facilitates strategy
• Defines roles and responsibilities
• Encourages coordinated efforts
• Creates and supports culture.
Abell’s Business Model
Business Definition
Critical success factor(CSF)
Key Performance Indicators - KPI
• ‘ A set of quantifiable measures that a
company or industry uses to gauge or
compare performance in terms of meeting
their strategic and operational goals.
• KPIs vary 33 between companies and
industries, depending on their priorities or
performance criteria. Also referred to as "key
success indicators (KSI)".

You might also like