Lesson 3 Communication Research
Lesson 3 Communication Research
INQUIRY AND
RESEARCH
PREPARED BY:
MR. NOMER LAURESTO DUMLAO
WHAT IS RESEARCH?
(DEFINITION)
the word research can be split into two words: re, a prefix which means “again”,
and search, which means to look for something.
research means to look for something again.
to look or to search for new ideas
improve certain processes
create something useful out
explaining a series of observation
systematic and organized process of collecting, organizing, and analyzing and
interpreting data to find the answer or queries
NATURE OF RESEARCH
Research is an organized way of finding new
ideas from existing knowledge with the help
of useful tools that will lead us to discover
new and useful concepts in order to improve
the quality of life.
THE IMPORTACE OF RESEARCH
Through research, ideas have been developed , most of
our major problems are resolved.
Our needs were satisfied
Our demands were met.
Research ideas can create technologies that help us live
comfortably and easily.
AIMS OF RESEARCH
Main goal is to
improve the quality of
life
AIMS OF RESEARCH
Verification of existing knowledge
- Research aims to verify or prove the
truthfulness of existing theories or
knowledge.
This may lead to the development of new
ideas, strengthen current knowledge.
AIMS OF RESEARCH
Acquisition of new knowledge
- Research can bring new ideas
regarding the theory or even create a
new theory.
AIMS OF RESEARCH
Application of new knowledge
- Once a new knowledge has been
proven, the researchers next move is to
utilize that’s new knowledge into
something useful to humankind.
AIMS OF RESEARCH
Advancement of the researchers expertise
- As researchers conduct more studies, their
knowledge on a particular field widens. They
gain and learn a lot from every experience they
encounter. They become experts of a particular
field from which their study focuses on.
FUNCTIONS OF RESEARCH
Exploration
- When the purpose of a research is to provide a foundation for future studies,
it is called exploratory research. it seeks to find more information about a
topic and broader perspective or additional knowledge to what is currently
known. A research may explore a new topic of interest or explore new angles
of theory. Exploring new topics may lead to the discovery of unexpected
things, ideas, or phenomena.
A researcher may also explore on other perspectives or other processes aside
from what is currently known, like exploring a better process or finding new
ways to deal a particular process.
FUNCTIONS OF RESEARCH
Description
- The aim of descriptive research is to give additional information on
newly discovered ideas which were results of explorations.
- Descriptive research files in the details and the gaps regarding a
particular idea to expand understanding.
- Here, much more information is needed to be supplied in order to
answer the what and how questions instead of formulating unsure
explanations.
FUNCTIONS OF RESEARCH
Explanation
- once the newly discovered idea was described in detail, it is
imperative that we understand why it came into existence and
connect these ideas to know the cause and effect.
Explanatory research looks on how things are connected
together and how things interact.
This type of research aims to explain relationships existing
between variables.
Characteristics of research
Realistic
- the results of an investigation should be
based on actual data which was gathered by
the researcher himself.
The data to be presented should be valid
evidence of ones investigations
.
Characteristics of research
Logical
- research should follow valid procedures and principles.
There are proper and logical approach to find out the answers
to a particular research questions.
If these procedures will not be followed correctly, the
outcome of the research might be affected and might produce
unreliable and invalid result
C haracteristics of research
Cyclical
- one of the characteristics of research is that it is cyclical. It starts
with a problem and ends with another problem.
As soon as the researcher answers his questions, there could be other
questions that may arise as a result of answering the previous
research questions.
Thus, research is not expected to end when the research questions
has already been answered. Therefore, research is a cycles
Characteristics of research
Analytical
- before stating the conclusions, the researcher
must make sure that all acceptable procedure in
data gathering have ben employed correctly.
Proper analysis of the data should be done before
making final conclusions.
Characteristics of research
Objective
- objectivity is defined as the lack of bias or prejudice.
Conclusion should be drawn based on the accuracy of the
empirical data that supports the study.
One should not make any alterations to the data to favour his
own hypothesis or any other biases out of respect for any
personality, or organization.
Characteristics of research
Critical
- a researcher should exhibit careful and precise judgment.
He/she gathered.
In using statistics, he/she has to establish a certain
confidence level to be precise in his/her interpretations
whether the results are significant or not. Established
theories about particular behavior can also be used as bases
to explain and analyze observations in qualitative research.
Characteristics of research
Replicable
- this means that a research should b written in such
a way that other researchers can perform the same
study having the same results as the original
researcher. Tis is to verify the validity and
consistency of the results of the research if
performed in the same conditions as the original
research.
Types of research
Basic or pyre research
- if the researcher aims is to come up with a new
knowledge or contribute to the existing body of
knowledge.
- in this type of research, an explanation about existing
idea or theory is being done or a new idea or theory is
introduced.
Types of research
Applied research
- if the aim of the researcher is to find
applications for the theories or create
a product employing the existing
idea,
Qualitative versus quantitative research
Qualitative research
- the qualitative research deals with the characteristics
observed from the subjects and uses minimal to no
statistical .
Quantitative research
- focuses on the analysis and interpretation of the raw
numerical data gathered.
Comparison between qualitative and quantitative research
Qualitative research Quantitative research
Scientific
- a researcher does not readily accept
conclusions
He follows the scientific method in
finding out answers to their queries..
Characteristics of a successful researcher
Effective
- being effective means doing the right things.
Errors cannot be avoided but can be foreseen.
A proper protocol has to be developed for these
errors to be minimized.
Characteristics of a successful researcher
Active
- a researcher always responds to the challenges of the
modern world.
He makes it sure that he is involved in all research
endeavor he and his team is up to.
He consistently participates in all research activities
relevant to his expertise.
Characteristics of a successful researcher
Resourceful
One of the good researcher qualities is being resourceful. Even if the resources are
limited, he can still make use of the available materials to compensate for the things he
needs.
He is not stopped by lack of materias but do his own improvision to make sure that he is
not hampered to do his