Online
Food Service
By: Anurag Upadhyay
Content 01 Company Identity
02 Strategies
03 Marketing & Promotion
04 Unique Value Proposition
05 Cost Prediction
Company Identity
Place Your Picture Here
Name Slogan Owner
Right 2 Eat Live-long To Eat-long Anurag Upadhyay
Our Team
Anurag Upadhyay
(CEO)
01
Anshika 02 04 Ajoy
(Marketing Head) (Sales Head)
03
Arpita Singh
(Customer Support Head)
Strategies
Marketing & Promotion
04
User Friendly App
02
05 Customer loyalty
Program
03
Brand Identity 01 Partnership and
Collaboration
Strategies
Continuous
Assessment
09
Review & Rating
07
10 Upgrade with Time
08
Localized 06 Data Analytics
Market
Implementing Strategies
03
02
01 Partnership and
Collaboration
User-Friendly
Brand Identity App
• Collaborate with popular
Invest in creating a user-friendly and restaurants and food chains to
Develop a strong and memorable visually appealing app or website. expand your menu offerings
brand identity • Ensure seamless navigation
• including a distinctive logo • Easy ordering process • Exclusive partnerships and
• color scheme, and tagline. • Responsive design to enhance the collaborations can attract more
• Consistent branding across all user experience. users and give your brand a
platforms helps in creating a strong competitive edge.
and recognizable brand image
Marketing & Promotion
Social Media Influencer Food Blogging Geo- Targeting
Marketing Marketing
• Leverage social media platforms • Partner with food • Food blogger will help in • Implement geo-targeting in
to engage with your audience. influencers and bloggers finding their fans best your advertising campaigns to
• Share visually appealing to create buzz around app for ordering their reach customers in specific
content, customer testimonials, your brand. food from the app with locations.
and promotions. • Influencers can provide best cuisines. • This is especially important for
• Utilize paid advertising on authentic reviews and online food services that
platforms like Facebook, recommendation. operate in specific regions or
Instagram, and Twitter to reach cities.
a broader audience.
Marketing & Promotions
Referral Marketing Marketing Campaign
• Implement referral programs to A flexible marketing
encourage your existing users campaigns in the colleges,
to refer friends and family. local market, or the place
• Offer incentives, such as where a good number of
discounts or freebies, for audience is available
successful referrals to increase
customer acquisition..
User-Generated Content Content Marketing
Encourage your audience to create Create and share high-quality,
and share content related to your engaging content related to food,
brand, utilizing the power of user- recipes, and dining experiences.
generated content to amplify your This can include blog posts,
reach and build social proof. videos, and infographics.
Implementing Strategy
Review & Rating
Customer Loyalty Program
Encourage customers to leave reviews
Reward your loyal customers with a well-
and ratings on your platform. Positive
designed loyalty program. Offer discounts,
reviews build trust, while constructive
exclusive deals, or early access to
R
feedback can help you improve your
C
promotions to encourage repeat business.
services
Strategy
Localized Marketing Data Analytics
D
L
Tailor your marketing efforts to specific Utilize data analytics to understand user
localities. Understand the preferences behavior, preferences, and trends. Use
and cultural nuances of different regions this information to refine your marketing
to better connect with your target strategies, improve user experience, and
audience. make data-driven decisions
Unique Value Proposition
Modification
User can modify their dish by adding modification in the dish
before the preparation of dishes. Eg. Exclude chillies etc
High Quality delivery
Good and premium packaging depend upon the value of
order to avoid spill and maintain warm food warm
Responsive Customer Support
We will ensure to avoid any delays in solving the customer query.
We will try to solve any concern within 10 minutes and elimination
of hurdles in reaching support
Scheduling Order
User can schedule their order according to their will and
comfort.
Map
We will start with
Delhi and Delhi NCR
Then will spread to
Lucknow
Then followed to
Varanasi
Future Plans
Cost Prediction
App Building Social Media Cost Influencer Cost Geo-Targeting Partnership
A good agency
App Creation can cost Social Media A good Influencer Partnership with
can charge up to
up to 4-5 lakhs. Marketing and can cost up to restaurants will
50,000/ month for
Promotion can cost up 5000-10,000 per cost nearly 2-3
geo-targeting
to 15000/month, by post lacs by the sales
good adv. agency. team
THANK YOU
Your personal Chef
