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HUL Acquisitions

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13 views3 pages

HUL Acquisitions

Uploaded by

thuria.kriya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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HUL

Mergers & Acquisitions Outside India


Year of
Company Business Proposal Business Potentials
Acquisitions

Acquisitions of Brand K-18 a premium Optimization of portfolio towards


Brand K-18 2024
biotech haircare brand higher growth in hair care segment.

Acquisitions of Elida beauty personal Care


Yellow Wood Partners 2023 Optimisation of Personal Care portfolio
brands

Yasso Holdings, Inc Acquisitions of Yogurt brand 2023 Potential growth in Ice Cream Business

Acquisitions of #1 dermatologist-
To increase market share in hair
Nutrafol,USA recommended hair growth supplement brand 2022
wellness products.
in the U.S.,

Acquisitions of leading digital-led skin care Portfolio in the high growth premium
Paula's Choice, London 2021
brand skin care segment
SmartyPants Vitamins, Acquisitions of Vitamins supplement & To get access to health & well being
2020
U.S A health products consumer Market
Type of Integration followed by HUL
From the examples of acquisition we can say that Hindustan Unilever is following Horizontal Integration due to
following reasons;

► To increase market share & strengthen the market position.

► Make HUL Market leader by lowering competition.

► HUL acquired GlaxoSmithKline Consumer Healthcare in India. As both companies were operating in
consumer healthcare industry, this helped HUL expand its product and increase market share.

► To enjoy economies of scale by reducing cost & increasing production volume & there by more
profitability.

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