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Acer and MSI

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Anoop Alabnoor
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11 views

Acer and MSI

Uploaded by

Anoop Alabnoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Acer And MSI

Business Proposal
Acer MSI
• Acer's business proposal focuses on • MSI's business proposal is more
delivering affordable laptops with specialized, catering primarily to
decent performance for everyday use. gamers and content creators. They
They target a wide range of emphasize high-performance gaming
consumers, including students, laptops with cutting-edge technology
professionals, and gamers, by offering and sleek designs. MSI positions itself
a diverse range of laptops at various as a premium brand within the
price points. gaming laptop market.
Product Line:
Acer MSI
• Acer offers a broad product line • MSI primarily focuses on gaming
encompassing budget-friendly laptops and high-performance
laptops, ultra books, convertibles, and notebooks tailored for gamers and
gaming laptops. They also have a content creators. Their product line
presence in Chromebooks and includes gaming laptops with
business laptops, providing versatility powerful GPUs, high-refresh-rate
across different consumer segments. displays, and advanced cooling
systems to optimize gaming
experiences.
Price Differentiation
Acer MSI
• Acer's laptops generally offer • MSI's laptops tend to be priced higher
competitive pricing, targeting budget- compared to Acer's offerings due to
conscious consumers. They often their focus on high-performance
provide good value for money by hardware and premium features. They
balancing performance with position themselves as a premium
affordability, making them accessible brand within the gaming laptop
to a broader audience. market, commanding higher price
points for their specialized products.
Key Competitors
Acer MSI
• Key competitors for Acer include • MSI's main competitors are gaming
other mainstream laptop laptop manufacturers like ASUS ROG
manufacturers such as HP, Dell, (Republic of Gamers), Alienware
Lenovo, and Asus. They compete in (owned by Dell), Razer, and Gigabyte
various segments, including budget Aorus. These companies also target
laptops, ultrabooks, and gaming the gaming enthusiast market with
laptops. high-performance gaming laptops.
Value Propositions
Acer MSI
• Acer's value propositions include • MSI's value propositions revolve
affordability, diverse product around high-performance gaming
offerings, decent performance, and laptops with cutting-edge technology,
reliability. They focus on delivering premium build quality, and aesthetic
value to consumers by providing designs. They emphasize gaming-
functional and reliable laptops at centric features such as high-refresh-
competitive prices. rate displays, RGB lighting, and
advanced cooling solutions to
enhance the gaming experience.
Market Strategy
Acer MSI
• Acer adopts a broad market strategy, • MSI adopts a niche market strategy,
targeting a wide range of consumers focusing primarily on the gaming
across different segments. They focus enthusiast segment. They prioritize
on product diversification, innovation in gaming technology,
affordability, and brand visibility sponsor gaming events, and
through extensive marketing collaborate with esports teams to
campaigns and partnerships. strengthen their brand presence within
the gaming community.

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