Data Analytics

Lecture #1
Introduction to Data

Dr. Tajinder Singh

Assistant Professor
Department of Computer Science & Engineering
 Quote of the day..

It is very easy to be a teacher, but very difficult to be a

student.
A good student has to learn many concepts, perform in
examinations, loyal to his teacher and others.
 Quote from Hichcki, a Hindi feature film directed by Siddharth P.
Malhotra.

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In today’s discussion…
Introduction to data

Current trend

Data and Big data

Big data vs. small data

Tools and techniques

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Introduction to data
Example:
10, 25, …, Kharagpur, 10CS3002, [email protected]
Anything else?

Data vs. Information

100.0, 0.0, 250.0, 150.0, 220.0, 300.0, 110.0

Is there any information?

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How large your data is?
 What is the maximum file size you have
dealt so far?
 Movies/files/streaming video that you have
used?

 What is the maximum download speed

you get?
 To retrieve data stored in distant locations?

 How fast your computation is?

 How much time to just transfer from you,
process and get result?

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Growth of data

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Sources of data
 “Every day, we create 2.5 quintillion bytes of data
 So much that 90% of the data in the world today has been created in the
last two years alone.

 The data come from several sources

 sensors used to gather climate information
 posts to social media sites,
 digital pictures and videos
 purchase transaction records
 cell phone GPS signals

etc. …… to name a few!

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Examples

Social media and networks Scientific instruments

(All of us are generating data) (Collecting all sorts of data)

Sensor technology and

Mobile devices networks
(Tracking all objects all the time) (Measuring all kinds of data)

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Now data is Big data!
No single standard definition!

‘Big-data’ is similar to ‘Small-data’, but bigger

…but having data bigger consequently requires different approaches
 techniques, tools and architectures

…to solve: new problems

…and, of course, in a better way

Big data is data whose scale, diversity, and complexity require new
architecture, techniques, algorithms, and analytics to manage it and extract
value and hidden knowledge from it…
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Characteristics of Big data: V3

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V3 : V for Volume
 Volume of data, which needs to
be processed is increasing
rapidly
 More storage capacity
 More computation
 More tools and techniques

Exponential increase in
collected/generated data

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V3: V for Variety
 Various formats, types, and
structures
 Text, numerical, images, audio,
video, sequences, time series,
social media data, multi-
dimensional arrays, etc…
 Static data vs. streaming data

 A single application can be

generating/collecting many
types of data
To extract knowledge all these types of
data need to be linked together

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V3: V for Velocity
 Data is being generated fast and need to be
processed fast
 For time-sensitive processes such as
catching fraud, big data must be used as it
streams into your enterprise in order to
maximize its value
 Scrutinize 5 million trade events created
each day to identify potential fraud
 Analyze 500 million daily call detail records in
real-time to predict customer churn faster

 Sometimes, 2 minutes is too late!

 The latest we have heard is 10 ns (nano
seconds) delay is too much

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Big data vs. small data
- Optimizations and predictive analytics
- Complex statistical analysis
- All types of data, and many sources
- Very large datasets
- More of a real-time

- Ad-hoc querying and reporting

- Data mining techniques
- Structured data, typical sources
- Small to mid-size datasets

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Big data vs. small data
 Big data is more real-time in nature
than traditional applications

 Big data architecture

 Traditional architectures are not
well-suited for big data applications
(e.g. Exa-data, Tera-data)
 Massively parallel processing, scale
out architectures are well-suited for
big data applications

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Challenges ahead…
 The Bottleneck is in technology
 New architecture, algorithms, techniques are needed

 Also in technical skills

 Experts in using the new technology and dealing with Big data

Who are the major players in the

world of Big data?

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Big data players

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Major players…

Google

Hadoop

MapReduce

Mahout

Apache Hbase

Cassandra

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Tools available
 NoSQL
 DatabasesMongoDB, CouchDB, Cassandra, Redis, BigTable, Hbase, Hypertable, Voldemort,
Riak, ZooKeeper

 MapReduce
 Hadoop, Hive, Pig, Cascading, Cascalog, mrjob, Caffeine, S4, MapR, Acunu, Flume, Kafka,
Azkaban, Oozie, Greenplum

 Storage
 S3, HDFS, GDFS

 Servers
 EC2, Google App Engine, Elastic, Beanstalk, Heroku

 Processing
 R, Yahoo! Pipes, Mechanical Turk, Solr/Lucene, ElasticSearch, Datameer, BigSheets, Tinkerpop

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 Any question?

You may post your question(s) at the

“Discussion Forum” maintained in the
course Web page.

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Questions of the day…
1. What is the smallest and largest units of measuring
size of data?

2. How big a Quintillion measure is?

3. Give the examples of a smallest and the largest

entities of data.

4. Give FIVE parameters with which data can be

categorized as i) simple, ii) Moderately complex and
iii) complex?
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Questions of the day…
5. What type of data are involved in the following
applications?
1. Weather forecasting
2. Mobile usage of all customers of a service provider
3. Anomaly (e.g. fraud) detection in a bank organization
4. Person categorization, that is, identifying a human
5. Air traffic control in an airport
6. Streaming data from all flying aircrafts of Boeing

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