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Graphic Design

The document discusses graphic design principles and tools. It covers topics such as what graphic design is, principles of design like balance and hierarchy, commonly used tools like Photoshop and Illustrator, and other design elements like typography and color theory.

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shivamds1205
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133 views17 pages

Graphic Design

The document discusses graphic design principles and tools. It covers topics such as what graphic design is, principles of design like balance and hierarchy, commonly used tools like Photoshop and Illustrator, and other design elements like typography and color theory.

Uploaded by

shivamds1205
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Master Graphic

Design
& Software with
Practical
Shreyansh A
Buha
What is Graphic
Design Principles of
Topi Design Tools
c Main points of
design Color wheel

2
Introductio
n
Graphic design is a dynamic and creative field
that blends visual communication and
artistic expression to convey messages and
ideas effectively. It involves the strategic use
of images, colors, typography, and layout to
create engaging designs that resonate with
audiences.

3
Topic
one
What is Graphic
Design
What is Graphic
Design
Graphic design is like creating a visual
message or story using pictures, colors,
and words. It's like making art that
communicates ideas or information in a
way that looks good and grabs your
attention.

5
Topic
Two of
Principles
Design

6
Principles of
Design
These visual and graphic design principles work together to create appealing
and functional designs that make sense to users.
1.Balance: This is about distributing elements evenly in a design. Balance can be symmetrical
(equal weight on both sides), asymmetrical (different but balanced elements), or radial (elements
spread out from a central point).
2.Contrast: This refers to the difference between elements in a design, such as color, size, shape,
and texture. High contrast can make designs more dynamic and help important elements stand
out.
3. Hierarchy: This involves arranging elements in a way that implies importance. Larger, bolder
elements are often seen first, so they are used for the most important information.
4. Alignment: This principle involves lining up elements to create order and coherence. Proper
alignment can help make a design look organized and professional.

7
Nam Nam Nam Name
e e e pattern
contrast balance hierarchy

8
Topic
Third
Tool
s

9
Tool
s

1 2 3 4 5 6
Figma Ai Photoshop Sketch Balsamiq Marvel

10
1. Adobe Creative Suite:
1. Photoshop: For photo editing and manipulation.
2. Illustrator: For vector graphics and illustrations.
3. InDesign: For layout design, such as brochures, magazines, and eBooks.
4. After Effects: For motion graphics and visual effects.

2. CorelDRAW: A vector graphic editor, similar to Illustrator.


3. Sketch: Popular for web and mobile UI/UX design.
4. Affinity Designer: A vector graphic design tool, alternative to Illustrator.
5. Canva: A web-based tool for simple graphic design tasks, great for beginners.
6. GIMP (GNU Image Manipulation Program): A free, open-source image
editor, similar to Photoshop.
7. Inkscape: A free, open-source vector graphics editor, similar to
Illustrator.
8. Adobe XD: For designing and prototyping user experiences for web and
mobile apps.
9. Figma: A web-based UI/UX design tool known for its collaborative
features.

11
Main points of
Point design Consistency
Typography
Four Hierarchy
Main points of
design

12
Main points of
design
Hierarchy Typography Consistency
• Hierarchy in graphic design • Typography is the art of • Design consistency ensures
utilizes several key arranging letters and text in that your website looks
principles, including size, a way that makes the copy coherent and works
color, contrast, alignment, legible, clear, and visually harmoniously across all its
repetition, and brightness, appealing to the reader. It different elements. Having
to emphasize certain involves font style, the same functions, styling,
characteristics of the appearance, and structure, symbols, animations, etc.
design. It controls those which aims to elicit certain throughout your website
factors in order to show emotions and convey will help the usability and
importance within the specific messages. learnability.
design as a whole.

13
Topic Four
C olor wheel

15
Color
wheel
The color wheel is a circular
diagram that represents the
relationships between differen
colors. It's a fundamentalt tool in
art and design, helping
understand and
effectively. to
use color

16
 Advantages:

 Visual Appeal: Graphic design enhances the visual appeal of your


slides, making them more engaging and memorable for your
audience.

 Communication Enhancement: Graphics can effectively


communicate complex ideas or data in a simple and
understandable manner, helping your audience grasp the
information more easily.

 Brand Consistency: Consistent use of graphic elements such as


colors, fonts, and logos can reinforce your brand identity and
create a cohesive look across all your presentations.

 Increased Retention: Well-designed graphics can help improve


information retention as visual elements are often easier for
people to remember compared to text alone.
 Disadvantages:

 Distraction: Overly complex or flashy graphics can distract


your audience from the main message of your presentation,
leading to confusion or disengagement.

 Time-Consuming: Creating custom graphics or designing


visually appealing slides can be time-consuming, especially if
you're not proficient in graphic design software.

 Potential for Misinterpretation: Poorly designed graphics or


inappropriate use of visual elements may lead to
misinterpretation or misunderstanding of the information
presented.

 Accessibility Issues: Certain graphic elements may not be


accessible to all audience members, particularly those with
visual impairments or using assistive technologies.

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