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Presentation 1

This document provides 10 statements and asks the reader to identify whether each statement refers to a trend or a fad. It gives definitions of trends as having longer staying power and crossing over industries, while prospects of long term influence. Fads are described as temporary flashes with unexpected but brief popularity driven by emotion and publicity rather than underlying needs.

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Donna Rillorta
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31 views38 pages

Presentation 1

This document provides 10 statements and asks the reader to identify whether each statement refers to a trend or a fad. It gives definitions of trends as having longer staying power and crossing over industries, while prospects of long term influence. Fads are described as temporary flashes with unexpected but brief popularity driven by emotion and publicity rather than underlying needs.

Uploaded by

Donna Rillorta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Directions: Tell whether the

statement refers to a Trend or


a Fad. Write your answer on a
separate sheet of paper.
1. A temporary event,
usually called as a
“flash in the pan.”
2. It has a longer
staying power and
enjoy a long period of
popularity.
3. It enjoys a few months
of unexpected
popularity, but
disappears just as
quickly as it appears.
4. It appears in a
certain industry and
crosses over into
others.
5. It has the prospect
of becoming a long
term influence on the
future of a market.
6. Ideas that are
rooted on the people’s
culture, traditions,
beliefs, and values.
7. It has identifiable and
explainable increases
caused by a consumers’
needs and the consonance
with other consumers’
lifestyle.
8. It is determined by an
emotional need to
purchase, based on
publicity and fervent
product opinions.
9. Crocs
rubber clog
footwear.
10. Flat screen
LCD and LED
televisions.

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