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Types of Retailer Chapter 2

This document summarizes different types of retailers. It discusses characteristics of retailers like store size and location. It also describes different categories of retailers including supermarkets, supercenters, convenience stores, department stores, discount stores, and specialty stores. The document provides details on each type of retailer's merchandise, size, and business model.

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Patricia Anne Arintoc Morelo
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© © All Rights Reserved
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69 views

Types of Retailer Chapter 2

This document summarizes different types of retailers. It discusses characteristics of retailers like store size and location. It also describes different categories of retailers including supermarkets, supercenters, convenience stores, department stores, discount stores, and specialty stores. The document provides details on each type of retailer's merchandise, size, and business model.

Uploaded by

Patricia Anne Arintoc Morelo
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Types of

RETAILERS
ELLOSO, JOHN LORENZ D.
MARCHAN, EMERSON
RETAILER CHARACTERISTICS

Refer to the distinctive features and qualities that define a


retail business. These may include factors such as the
store's size, location, product assortment, pricing strategy,
customer service, and overall brand image. Understanding
these characteristics is crucial for retailers to tailor their
strategies and meet the needs of their target market
effectively.
VARIETY AND ASSORTED
VARIETY is the number of merchandise categories a
retailer offers. ASSORTMENT is the number of
different items offered in a merchandise cat- egory.
Variety is often referred to as the breadth of
merchandise, and assortment is referred to as the depth
of merchandise.
BREADTH OF MERCHANDISE
Refers to the different categories of products in
which the brand or company offers products.

DEPTH OF MERCHANDISE
Refers to the number of different
options available within a specific
product category.
SERVICE OFFERED

RETAILERS ALSO DIFFER IN THE SERVICES THEY OFFER


CUSTOMERS. CUSTOMERS EXPECT ALMOST ALL
RETAILERS TO PROVIDE CERTAIN SERVICES: DISPLAYING
MERCHANDISE, ACCEPTING CREDIT CARDS, PROVIDING
PARKING, AND BEING OPEN AT CONVENIENT HOURS.
SOME RETAILERS CHARGE CUSTOMERS FOR OTHER
SERVICES, SUCH AS HOME DELIVERY AND GIFT
WRAPPING.
FOOD RETAILER
The food retailing landscape is changing dramatically. Twenty
years ago, consumers purchased food primarily at conventional
supermarkets.
The most largest retailers in the world is Walmart, attains more
than $443 billion in sales supermarket type merchandise.

SUPERMARKET
A conventional supermarket is a large, self-service retail food store
offering groceries, meat, and produce, as well as some nonfood items,
such as health and beauty aids and general merchandise.
TRENDS IN SUPERMARKETS
RETAILING
Refer to the evolving patterns and changes in the way
supermarkets operate, adapt to consumer preferences, and
utilize technology.
FRESH
MERCHANDISE
Fresh-merchandise categories are located in the areas
around the outer walls of a supermarket, known as the
“power perimeter,” and include the dairy, bakery, meat,
florist, produce, deli, and coffee bar.
GREEN MERCHANDISE
Conventional supermarkets are offering more fair trade, natural,
organic, and locally sourced foods for the growing segment of
consumers who are health- and environmentally conscious.

ETHNIC MERCHANDISE
They are more likely to prepare meals from scratch, spend more
on groceries, prefer stores with bilingual staff and signage, and
place importance on fresh food. In addition to adding more
ethnic merchandise in conventional supermarkets, retailers are
opening supermarkets targeting Hispanic consumers,
PRIVATE LABEL MERCHANDISE
Conventional supermarket chains are leveraging their
quality reputation to offer more private-label merchandise,
Private-label brands benefit both customers and retailers.
The benefits to customers include having more choices and
finding the same ingredients and quality as in national
brands at a lower price or higher quality at a similar price to
the national brands.
SUPERCENTERS
Supercenters are large stores (160,000 to
200,000 square feet) that combine a
supermarket with a full line discount store.
Provide shoppers with a one-stop shop by
offering multiple categories, a broad
selection, and deep inventory.
HYPERMARKET
Are also large (160,000 to 200,000 square
feet), combination food (60 to 70 percent)
and general merchandise (30 to 40
percent) stores. The world’s second-
largest retailer, Carrefour, operates
hypermarkets.
WAREHOUSE CLUBS
Warehouse clubs are retailers that
offer a limited and irregular
assortment of food and general
merchandise with little service at low
prices for ultimate consumers and
small businesses.
WAREHOUSE ACTIVITIES:

•Receiving goods
•Identifying the goods
•Dispatching good to storage by sorting & putting away.
•Holding Goods by keeping and preserving.
•Picking goods. Etc.
CONVENIENCE STORE
Convenience stores provide a limited variety and assortment of
merchandise at a convenient location in 3,000- to 5,000-square-foot
stores with speedy checkout. Convenience stores enable consumers to
make purchases quickly, without having to search through a large store
and wait in a long checkout line.

GENERAL MERCHANDISE RETAILERS


The major types of general merchandise retailers are department stores,
full-line discount stores, specialty stores, drugstores, category specialists,
extreme-value retailers, off-price retailers, and outlet stores.
DEPARTMENT STORE
Department stores are retailers that carry a broad variety
and deep assortment, ,offer customer services, and organize
their stores into distinct departments for displaying
merchandise.
Traditionally, department stores attracted customers by
offering a pleasing ambience, attentive service, and a wide
variety of merchandise under one roof. They sold both soft
goods and Durable Goods
SOFT GOODS
( nondurable and consumable goods)
Which have a shorter lifespan such as
cosmetics, clothing, and bedding)

DURABLE GOODS
which are manufactured items that are
expected to last several years, such as
appliances, furniture, and consumer
electronics.
FULL LINE DISCOUNT STORES
Full-line discount stores are retailers that offer a broad
variety of merchandise, limited service, and low price.

The largest full line discounts store chains are Walmart.

CATEGORY
SPECIALIST
Category specialists are big-box stores that offer a narrow but deep
assortment of merchandise. Exhibit 2-6 lists some of the largest
category specialists in the United States.
SPECIALTY STORE

Considerate on a limited number of complementary


merchandise categories and provide a high level of service.
Specialty stores tailor their retail strategy toward very specific
market segments by offering deep but narrow assortments and
sales associate expertise.
DRUGS STORE
s a retail store that primarily sells
pharmaceutical and health-related
products. These stores typically
offer prescription and over the
counter medications, along with a
variety of health and beauty
products, personal care items,
vitamins, and sometimes basic
groceries.
EXTREME VALUE
RETAILERS
Extreme-value retailers, also called dollar stores, are small discount
stores that offer a broad variety but shallow assortment of household
goods, health and beauty care (HBC) products, and groceries

OFF PRICE RETAILERS


Off-price retailers are able to sell brand-name and even designer-label
merchandise at 20 to 60 percent lower than the manufacturer’s
suggested retail price because of their unique buying and
merchandising practices.
SERVICE RETAILING
service retailers, or firms that primarily sell services rather
than merchandise, are large and growing part of the retail
industry.

DIFFERENCE BETWEEN SERVICE AND


MERCHANDISE RETAILERS
INTANGIBILITY
Services are less tangible than products-customers cannot see of
touch them. They are performances or actions rather than objects.
SIMULTANEOUS PRODUCTIONS AND
CONSUMPTION
Products are typically made in a factory, stored and sold by a retailer,
and then used by consumers in their homes. Service providers,
however, create and deliver the service as the customer is consuming it.

PERISHABILITY
Perishability is an important concept in marketing that refers to the
fact that some products and services have a limited amount of time
that they can be stored, used, and/or sold.
INCONSISTENCY
Refers to variations or irregularities in the way a retail business
operates, presents products, or delivers services. This inconsistency
can manifest in areas such as pricing, customer service, product
availability, or store layout.
TYPES OF OWNERSHIP

INDEPENDENT, SINGLE STORE ESTABLISHMENT


Retailing is one of the few sectors in most countries in which
entrepreneurial activity is extensive. Many retail start-ups are
owner-managed, which means management has direct contact
with customers and can respond quickly to their needs
CORPORATE RETAIL
CHAINS
A retail chain is a company that operates multiple retail units
under common ownership and usually has centralized decision
making for defining and implementing its strategy.
FRANCHISING
Franchising is a contractual agreement in which the franchisor
(the company) sells the rights to use its business trademark,
service mark, or trade name, or another commercial symbol of the
company, to the franchise see for a one-time franchise fee and an
ongoing royalty fee, typically expressed as a percentage of gross
monthly sales.
CLOSEOUTS
Closeouts are end-of-season merchandise that will not be
used in following seasons.

IRREGULAR
Are merchandise with minor mistakes in construction.
LIMITED ASSORTMENT SUPERMARKET
These items are often off-brand or store-brand items. Due to
their limited assortments, these stores are typically smaller than
conventional supermarkets.

IMPROVING SHOPPING EXPERIENCE


Creating an enjoyable shopping experience through better
store ambience and customer service is another approach that
supermarket chains use to differentiate themselves from low-
cost, low-price competitors
EXCLUSIVE BRANDS
An exclusive brand is a brand that is owned and sold by a
particular retailer or company and is not available for sale
through other retailers or distributors.

THRIFT STORE
A thrift store is a retail establishment that sells secondhand items
such as clothing, household goods, furniture, books, and
sometimes electronics, typically at lower prices than those of new
items.
CONSIGNMENT SHOP
Is a retail store that sells goods on behalf of individuals or
businesses. In a consignment arrangement, the owner of the items
retains ownership until they are sold, at which point the shopkeeper
typically takes a percentage of the sale price as a commission.

FAIR TRADE
Fair trade is the practice of purchasing from factories that pay workers
a living wage, considerably more than the prevailing minimum wage,
and offer other benefits such as onsite medical treatment.

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