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Chapter 0-Introduction To The Course

This document provides an overview of an entrepreneurship course taught by Trần Thị Tuyết. It outlines the course contents which include topics such as opportunity recognition, feasibility analysis, and business plans. The learning outcomes are to understand entrepreneurship processes and apply entrepreneurial skills. Students will be evaluated based on assignments, a group project to develop a business plan, and a final exam. References for the course include textbooks on entrepreneurship and small business management.

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11 views

Chapter 0-Introduction To The Course

This document provides an overview of an entrepreneurship course taught by Trần Thị Tuyết. It outlines the course contents which include topics such as opportunity recognition, feasibility analysis, and business plans. The learning outcomes are to understand entrepreneurship processes and apply entrepreneurial skills. Students will be evaluated based on assignments, a group project to develop a business plan, and a final exam. References for the course include textbooks on entrepreneurship and small business management.

Uploaded by

khoa.hoangplayer
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter 0: Introduction to the

course- Entrepreneurship and


Innovation
Instructor: Trần Thị Tuyết
Subject code: IM3107
About the lecturer
• Full name: Trần Thị Tuyết
• Qualification: MBA
• Email: [email protected]
• Department: Management Information System – 103B10
• Courses: Business communication, Management Information System,
Entrepreneurship and Innovation, Soft Skill…
Contents
• Chapter 1: Introduction to Entrepreneurship
• Chapter 2: Recognizing opportunities and generating ideas.
• Chapter 3: Feasibility analysis
• Chapter 4: Industry and competitor analysis
• Chapter 5: Developing an effective business model
• Chapter 6: Writing a business plan
• Chapter 7: Preparing to become an entrepreneur
• Chapter 8: Building new venture team and Funding
• Chapter 9: Managing an entrepreneurial firm
Learning outcomes
• L.O.1 – Describe an entrepreneur, entrepreneurial process, and the
role of entrepreneurship in an economy.
• L.O.2 – Demonstrate the ability to apply steps in entrepreneurial
process.
• L.O.3 – Build a business plan.
• L.O.4 – Demonstrate a good preparation
Evaluation
1. Assignments: 10%
2. Project: 30%
3. Final test: 60%
1. Assignments (10%)
Topics Contents Requirements
1 Recognizing opportunities and generating ideas • Group work
2 Feasibility analysis • Read the
textbooks before
3 Industry and competitor analysis class and answer
4 Developing an effective business model Qs from the
5 Writing a business plan teacher in class.
6 Preparing to become an entrepreneur
7 Building new venture team and Funding
8 Managing an entrepreneurial firm
2. Projects (30%)
• Topic: Build a business plan for an entrepreneurial firm.
• Group Project
• Points are assigned according to the percentage of contribution
• Outcomes: reports and presentations
• Time of presentation: Week 13-14
3. Final tests (60%)
• Multiple choices
• 60 minutes
• 75 questions
• One A4 cheat sheet
References
• Barringer, Ireland (2019), Entrepreneurship: Successfully launching
new ventures 6th Ed., Pearson Education
• Scarborough, N. M. and Cornwall, J. R. (2016). Essentials of
Entrepreneurship and Small Business Management. 8th Ed. Pearson
Education.
• Aulet, B. (2013). Disciplined Entrepreneurship: 24 Steps to a
Successful Startup. John Wiley & Sons.
• Pijl, P., Lokitz, J., and Solomon, L. K. (2016). Design a Better Business.
John Wiley

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