Copyreading & Headline Writing-Division Virtual Training
Copyreading & Headline Writing-Division Virtual Training
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Headline Writing
COPYREADING
❑ A love of good writing and the ability to see the potential in a piece, the skill
to help bring it out – or the good sense to know when to leave it alone.
A. Errors in form
B. Errors in content
B. Errors in content
✔ To expand copy
✔ To reduce copy
1. The guard did not saw all the students coming in.
4. The final conclusion revealed that the dead corpse was a victim of fatal murder.
8. After typing the story, through the use of soft-leaded pencil and copy
reading marks, correct errors and improve it.
❑ It is written to tell the story what is it all about, to attract readers, and to
grade the news on its importance. It is always short and simple.
❑ It must give the essence of the story. While explaining the story
accurately, your headline also must fit into a limited space.
STEPS IN WRITING HEADLINE:
Step 1- Read the article, especially the lead (first) paragraph. The headline
must convey a brief synopsis of the article and must be accurate, so
knowledge of the information in the article is imperative.
STEPS IN WRITING HEADLINE:
Step 2- Decide on the most important information to be conveyed in the
headline: what will grab the attention of the most readers? In news
articles, the most significant information should be in the very first couple
of sentences. The headline has to fit within the space available for it. If the
amount of space available is known, be prepared to edit down the headline
as needed in order to fit.
STEPS IN WRITING HEADLINE:
Step 3- Check guidelines: each publication has different
guidelines regarding what to include in the headline. Some
allow certain forms of punctuation, such as a colon, while others
do not. Verify with the publication what their guidelines require.
STEPS IN WRITING HEADLINE:
Step 4- Consider the appearance of the headline. The font size of
the letters used often convey to the reader the article's
importance. Major world events are typically one or two words in
very large font size across the entire top of the newspaper, while
smaller local stories or news that isn't that unusual are printed in a
smaller font size that only takes up a column or two in the paper.
STEPS IN WRITING HEADLINE:
Step 5- Write the headline. There are several things to consider
while writing the headline
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15. Use the comma (,), the punctuation mark, instead of the
conjunction and in headlines. Commas are often used to replace
and. In all other cases, Standard English usage rules that apply
for commas apply in headlines.
20. Never use a day of the week and the date together
The first number (3) means that the head will run across three columns of the page.
The second number (20) stands for the type size to be used. BB refers to Bodoni Bold, a
type family with the corresponding weight (how thick and black the letters will appear on the
page). UN stand for universe a type of style. Kicker refers to the preliminary head. The line
below refers to the number of lines or decks your headline will have.