Using

Propaganda
Techniques
Quarter 3-Module 2
 Using Propaganda Techniques
 Read the comic strip below and answer the guide
questions that follow. Write your answers on a
separate sheet of paper.
 Using Propaganda Techniques

What is a PROPAGANDA?
 Using Propaganda Techniques
 PROPAGANDA
 It is a form of communication that is aimed
at influencing the attitudes, perspectives
and emotions of people or communities
toward some cause or position by presenting
only one side of an argument.
 Using Propaganda Techniques
 PROPAGANDA
 It is usually repeated and
presented over a wide variety of
media in order to attract the
interests of a greater majority.
 Using Propaganda Techniques
 Types of Propaganda Techniques
There are a number of ways and/or
techniques on how to persuade
people to buy products, accept
ideas, and avail services.
 Using Propaganda Techniques
Types of Propaganda Techniques
1.Card Stacking.
This is a technique that
shows the product’s best
features, tells half truths,
and omits its potential
problems.
Using Propaganda Techniques
Types of Propaganda Techniques
In this picture, the
facts about the
product are selected
and presented, which
most effectively
strengthen and
support the claims of
the product endorser.
Using Propaganda Techniques
Types of Propaganda Techniques
The propaganda uses
card stacking
technique because the
milk in the poster
claims to have no trans
fat but it hides the
truth of the possible
negative side effects
of their product.
 Using Propaganda Techniques
Types of Propaganda Techniques
2. Name-calling.
This is the use of names that
may evoke fear or hatred
among the viewers. The name-
calling technique links a person
or idea, to a negative symbol.
Using Propaganda Techniques
Types of Propaganda Techniques
The picture shows
a person holding
a placard stating
derogatory words
such as racist
and spineless
complicit pigs.
Using Propaganda Techniques
Types of Propaganda Techniques
The propaganda
uses name-calling
because the use of
the above-
mentioned words
creates a negative
image to the person
or organization.
 Using Propaganda Techniques
Types of Propaganda Techniques
3. Plain Folks.
This is the use of common people to
sell or to promote a product or
service. This technique is
commonly used in the world of
advertising because buyers are on
the lookout for real experiences.
Using Propaganda Techniques
Types of Propaganda Techniques
In this picture, a
successful security
guard who graduated
Cum Laude is
drinking a kind of
coffee which seems to
be enticing to
common people.
Using Propaganda Techniques
Types of Propaganda Techniques
This picture uses
plain folks
propaganda
technique because it
uses common people
to sell or to promote
a product or service.
 Using Propaganda Techniques
Types of Propaganda Techniques
4. Glittering Generalities.
This is the use of words or ideas
that evoke a positive emotional
response from an audience.
Virtue words are often used.
Using Propaganda Techniques
Types of Propaganda Techniques
In this picture, the
beautiful places in
Surigao del Sur is
being shown with an
appealing tagline that
says, “A Shangrila by
the Pacific” to
attract the tourists.
Using Propaganda Techniques
Types of Propaganda Techniques
This shows an example
of glittering generalities
because it uses the
word Shangri-La which
also means paradise, a
word that evokes a
positive emotional
response from an
audience.
 Using Propaganda Techniques
Types of Propaganda Techniques
5. Soft Soap.
This is the use of flattery or
insincere compliments
designed to get the audience
on the side of the speaker.
Using Propaganda Techniques
Types of Propaganda Techniques
In this scenario, the
salesman is trying to
convince the lady to buy the
dress that he is selling by
flattering and complimenting
her. He uses the word
gorgeous instead of ma’am
or miss. He says, “You
look stunning. The dress
would fit on you.”
Using Propaganda Techniques
Types of Propaganda Techniques
This shows an example
of soft soap
propaganda technique
because the salesman
uses flattery or
insincere
compliments to
convince the
costumer.
 Using Propaganda Techniques
Types of Propaganda Techniques
6. Bandwagon.
This is a technique that persuades
people by showing them that
everyone else are doing the same
thing. It also implies that one must
accept or reject an idea because
everyone else is accepting or rejecting it.
Using Propaganda Techniques
Types of Propaganda Techniques
Maria has doubts about
joining investment
schemes that promise a
high return of interest for
a short period of time.
Because her family and
friends are doing it, she
decided to invest her
money, anyway.
Using Propaganda Techniques
Types of Propaganda Techniques
This is an example of a
bandwagon propaganda
technique because
Maria was pressured to
accept the idea of
joining an investment
scheme knowing that
everyone is doing it.
 Using Propaganda Techniques
Types of Propaganda Techniques
7. Testimonial.
This is a technique wherein a
famous or seemingly
authoritative person
recommends a product or
service, and vouches for its value.
Using Propaganda Techniques
Types of Propaganda Techniques
A famous singer drinks
a bottled water, then she
smiles and yell, “Things
never change. Ever since
I started singing, this
drink has always been
best for me, for my voice,
and for my family!”
Using Propaganda Techniques
Types of Propaganda Techniques
This is an example of a
testimonial
propaganda technique
because a famous
personality
recommends a
product and speaks for
its value.
 Using Propaganda Techniques
Types of Propaganda Techniques
8. Transfer.
This is a technique used in propaganda
and advertising known as association.
This technique projects positive or
negative qualities of a person, entity,
object, or value to another in order to
make the second more acceptable or
discredit it.
Using Propaganda Techniques
Types of Propaganda Techniques
An influential female group
wearing blonde hairstyle
rocks on stage and
exclaims, “She bangs!”
Teenage girls imitate the
trending blonde hairstyle
of this famous group
because it gives them a
positive feeling of being one
of them.
Using Propaganda Techniques
Types of Propaganda Techniques
This is an example of
a transfer
propaganda
technique. Because
imitating the group of
artists’ hairstyle gives
them a positive feeling
of acceptance.
 Using Propaganda Techniques
Types of Propaganda Techniques
9. Simplification.
This is used to reduce crucial
issues to basic ideas and packages
them with catchy slogans and
images. It usually targets
uninformed readers or customers.
Using Propaganda Techniques
Types of Propaganda Techniques
An important person in the
community declares “We
made it!” The person
deliberately announces
victory against a massive
health issue experienced by
the country despite the
increasing number of cases of
the disease.
Using Propaganda Techniques
Types of Propaganda Techniques
This is an example of a
simplification propaganda
technique because the
person reduces the critical
issue into a simple one by
using a catchy expression to
persuade uninformed
listeners about the real
health status.
 Using Propaganda Techniques
Types of Propaganda Techniques
10. Loaded Words.
This technique uses words in
attempting to influence an
audience by using emotional
appeal or stereotypes that cannot
be supported by concrete evidences.
Using Propaganda Techniques
Types of Propaganda Techniques
A campaign poster has a
photo of a political candidate
and a screaming phrase,
“Change to be Better”. The
poster does not tell us
anything else, neither about
how supporting the candidate
will mean change to be better,
nor about how we will get
change by supporting him.
Using Propaganda Techniques
Types of Propaganda Techniques
This is an example of loaded
words propaganda technique
because it uses an
expression that is
stereotypically used by
political candidates and is
generally appealing to the
emotions of the audience
which cannot be supported by
solid evidence.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
Directions: Analyze and identify the propaganda
technique used in each situation below. Select your
answer from the word bank and write it on a separate
sheet of paper.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
1. ____________. A beach resort has its
poster with a picture of a beautiful view
and a tagline that says, “Experience real
paradise!,” designed to attract tourists.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
2. ____________. A political
candidate is labelling his
opponent a “corrupt leader”.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
3. ____________. A common family
is shown in an advertisement happily
or excitedly having noodles for their
dinner.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
4. ____________. A seller of a
handbag says to the customer,
“You’ll look elegant with this bag
on you!”
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
5. ____________. A make-up brand says that
its products will make you look young and
beautiful but it doesn’t tell you the possible
side effects of the chemicals in products do to
your skin.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
6. ____________. An avid fan feels
good about herself as she uses the
shampoo patronized by her favorite
model endorser.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking
7. ____________. A student argues to his teacher that it
is better to submit his project very late than never
submitting it at all. The student contends that it is a
lesser evil to do so. However, the manner of the student
seems off since he is just playful talking to the teacher
about it even if the situation is a serious matter in
school.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking

8. __________. Maria has doubts about

buying products online, but since most of
her friends are doing it she dismisses her
doubts and went ahead to buy some
products online.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking

9. ___________. A leader in his speech

says, “We are making a tremendous
progress in our economy,” but he did not
discuss facts nor present statistics to
support his claim.
 Using Propaganda Techniques
 Activity 1. Look Who’s Talking

10. __________. Holding a

toothpaste, a beauty queen smiles and
tells everyone that the product can
really whiten teeth and freshen one’s
breath.
 Using Propaganda Techniques
 Activity 3 Watch and Learn
Directions: List five advertised products and their
corresponding taglines on the table below. Look for
advertisements from available resources like television,
radio, newspapers, or posters. Do this on a separate
sheet of paper.
 Using Propaganda Techniques
 ASSIGNMENT: