Etika dan Tata Kelola Organisasi

Study Case: AI on Microsoft

Kelompok 4:
1. Cicih Handika
2. Ikhsan Chaerudin
3. Muhammad Suryanto
4. Wildan V Hashona
Table of Content

1. Artificial Intelligence (AI)

2. Profil dan Produk AI Microsoft
3. Fondasi Etika dan Dampak Hukum AI
4. Rekomendasi dan Kasus AI
What is AI?

 By definition:
 the ability of machines to perform tasks that are typically associated
with human intelligence, such as learning and problem-solving

 Perception, learning, reasoning and decision making are key features

of human intelligence

– Microsoft Insight, 2018

What is AI?

 How did it begun?

 In the early 1942, when the first
“computer” was founded by Sir Alan
Turing.
 It was used during World War II to
decode “Enigma” encryption machine
that was used by Germany to send
messages.

 Hence, the Turing test.

 Purpose and Usage
 The Rise of AI in computing
The AI that we know these day generally refers to computer or computer softwares that
can do automations or giving solution with minimal or even without human interaction.
 Example of use:

• Self driving cars • Generative/creative • smart fill, OCR • Prediction • Web search • Reccomendation
tools

(Weather, (Google, Youtube,

Tesla Chat GPT Imaging
Chess) Bing) Netflix
Purpose and Usage

 96% of image recognition parity with humans—as good as a college graduate.

 95% of speech recognition parity with humans—the standard of professional
transcriptionists
 Strong progress in translation—Microsoft Translator can translate 62 languages
 Almost 90% reading parity with human

AI doesn’t have to be 100% accurate to be valuable.

The Dillemma
Does the AI system
How can we make sure
used giving the correct
the AI are in our best
answer, the right choice,
interest?
or the best decision?

Is using AI legal in Does AI consider

creative industry? human ethics?
Profil Microsoft
 What is Microsoft?
American multinational technology company headquartered in Redmond, Washington. It was founded
by Bill Gates and Paul Allen on April 4, 1975. Microsoft is one of the world's largest and most
influential technology companies, known for its software products, hardware devices, and cloud
computing services.

 What is Microsoft's primary business areas?

1. Operating Systems (Windows 7, Windows 8, Windows 10, Etc)
2. Productivity Software (Word, Excel, Power Point, Etc)
3. Cloud Computing (Microsoft Azure)
4. Business Software (ERP, CRM)
5. Hardware (Xbox, Accessories like Keyboard, Mice, Etc)
6. Development Tools (Visual Studio)
7. Web Browsers (Microsoft Edge)
8. Artificial Intelligence  Next Slide
AI Product on Microsoft

1. Microsoft 365 Copilot

To Assist people to be more efficient with their work
https://youtu.be/VqhDnaqhnd4?si=7RPEXmIm-PSmWqDJ

2. Azzure AI
Offers a comprehensive suite of AI services and tools for building, training, and
deploying AI models
https://www.youtube.com/watch?v=DaIYrlMOj7I

3. Others (Microsoft Healthcare Bot, Microsoft Translater, Microsoft Bot Framework,

Etc)
Ethical Foundation of AI
• If we allow computers to perceive, learn, reason
and make decisionswithout human oversight, it
is important to think about the impact AI will
have on people and the ethics that should
underpin AI.
• For AI to be adopted and deployed on a global
scale, we need to develop AI in a way that
people believe to be trustworthy.
• There is broad consensus about what kinds of
behavior are considered responsible and
acceptable for human behavior.
• Making AI trustworthy can be realized only if
relevant stakeholders from business,
government, civil society, and the research
community collaborate on shared principles
and ethical frameworks.
Microsoft’s Six AI Principles

Microsoft has established six core principles

that we believe guide development of AI
products and solutions. These consist of four
core principles: fairness, reliability and safety,
privacy and security, and inclusiveness—which
are built on two foundational principles:
transparency and accountability.

Fairness Realiable and Safety Privacy and Security Inclusiveness Transparancy Accountability
fairness is the We must ensure that AI It is important that such AI systems should People can’t identify The final foundational
foundation for technology is reliable personal data be benefit everyone whether progress is principle is
treating people and safe, as prior new securely stored, used and address a being made on the accountability. This is
with dignity and technologies were made safely and to a good end broad range of first four principles
respect. perhaps the most
reliable and safe as they or people will not share human needs and unless there is important of all the
became readily available their data. experience, enough principles since people
inclusively. transparency who design and deploy
around how systems AI systems must be
have been built and accountable for how
function. their systems operate.
Slide 13 / 30
Keys Legal Risk
AI’s autonomous nature, more than any other
characteristic, needs to be factored into any legal
risk assessment of the technology. Such risk
assessment should cover a range of
considerations, including:

• can responsibility for loss or damage be

attributed to someone?
• what types of liability might be at issue?
• what is the potential impact on people?
• what is the impact on the supply of goods and
services, obtaining insurance, and potential
antitrust implications?
• what impact will AI have on a business’s
intellectual property rights strategy?
Recommendations for AI

 In a speech to the Brookings Institutionin Washington, D.C on September 6, 2018,

Brad proposed specific recommendations for policymakers to address this issue,
and covered the challenges of facial recognition, especially around bias and
discrimination, protecting people’s privacy, and protecting democratic rights and
freedoms – Brad Smith, Microsoft’s President and Chief Legal Officer-
 UNESCO and MICROSOFT commit to promoting UNESCO’s Recommendation
on the Ethics of AI the Recommendation in the private sector, using its ethical
impact assessment tools; the generation of knowledge on the ethical impact of AI,
discussion forums; and dissemination and awareness campaigns.
Recommedations For Owning AI
Capabilities
• Data Estate Management
AI should pull the data estate into cloud platforms
where parallel experimentation and evaluation of the
AI can take place.
• Dark Data Challen
Organizations that are beginning their digital
transformation journey are often faced with
converting physical assets into digital ones. Once
assets are digital, they can be utilized in process
automation that is driven by AI.
• Iteration And Experiment
AI creation and ownership require constant iteration
through a data science process. This includes the
initial creation, and then orchestration of training,
evaluation, and redeployment of the AI
Strategi
• Digital transformation Organization
Digital transformation begins with the act Culture
• Lifelong Learns
of digitizing content and data to increase • Experimentation mind-set
Organizations should develop talent
process automation. Organizations should strive to that is capable and fluent in data
adopt an experimentation analytics, engineering, and data
• Ethics in strategy mindset. science when considering AI
Accommodating ethical considerations as creation.
organizations formulate strategy helps to • Data-driven culture
define how AI will be used in ways that • Boundless Colaboration
Organizations should aspire to
safeguard fairness, mitigate bias and Organizations should strive to
attempt to be increasingly inclusive attain a datadriven culture.
foster collaboration between
individuals and teams
• Adopting AI • Insight into action
AI should support the creation of Organizations should value • Planing for ai
applications that are smart, fast, and conclusions and insights drawn Organizations looking to adopt AI
helpful. Organizational strategy should from the analysis of data. should focus on the creation of
include a focus on infusing AI into digital smart, fast, and helpful digital
experiences, instead of just on AI itself. experiences that enable humans to
achieve more.
AI Making Better The World

Artificial Intelligence AI in
Healthcare
Artificial Intelligence
(AI) is rapidly • Artificial Intelligence AI in
transforming industries
and society, making it
Finance
possible to solve • Artificial Intelligence AI in
complex problems and
create more efficient
environtment and sustainability
and effective solutions • Artificial Intelligence AI in
education
 Statement of Authorship
We, Cicih Handika, Ikhsan Chaerudin, Muhammad Suryanto, And Wildan Hashona the undersigned declare to the best of our ability that the assignment
here with is an authentic writing carried out by ourselves. No other authors or work of other authors have been used without any reference to its sources.
This assignment has never been presented or used as assignment for other courses except if we clearly stated stated otherwise.
We fully understand that this assignment can be reproduced and/or communicated for the purpose of detecting plagiarism.
Name : Cicih Handika
Student’s ID Number : 2306300104
Name : Ikhsan Chaerudin
Student’s ID Number : 2306189276
Name : Muhammad Suryanto
Student’s ID Number : 2306189521
Name : Wildan Hashona
Student’s ID Number : 2306301271
THANKS!

●DO YOU HAVE ANY QUESTIONS?

 Reference
● https://www.linkedin.com/pulse/ai-making-better-world-how-artificial-intelligen
ce-transforming/
● https://www.computerworld.com/article/3700969/microsoft-pushes-for-govern
ment-regulation-of-ai-should-we-trust-it.html
● https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-
unescos-recommendation-ethics-ai
● https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-
unescos-recommendation-ethics-ai
● https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-
unescos-recommendation-ethics-ai
● https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-
unescos-recommendation-ethics-ai
Reference
●https://www.linkedin.com/pulse/ai-making-better-world-how-artificial-intelligence-t
ransforming/
●https://www.computerworld.com/article/3700969/microsoft-pushes-for-governme
nt-regulation-of-ai-should-we-trust-it.html
●https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-unes
cos-recommendation-ethics-ai
●https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-unes
cos-recommendation-ethics-ai
●https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-unes
cos-recommendation-ethics-ai
●https://www.unesco.org/en/articles/unesco-and-microsoft-commit-promoting-
unescos-recommendation-ethics-ai