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Organization and Analysis of Qualitative Research Data

This document outlines the process of qualitative data analysis. It discusses preparing and organizing data through transcription and labeling. It explains that analysis is an inductive process that involves reviewing data, coding it into categories, constructing descriptions and themes, and reporting interpretations. Key steps include preparing data, exploring it for patterns, coding segments into categories, building themes to test hypotheses, and reporting results. Computer programs can assist with coding large amounts of qualitative data.

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sarah jane villar
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152 views20 pages

Organization and Analysis of Qualitative Research Data

This document outlines the process of qualitative data analysis. It discusses preparing and organizing data through transcription and labeling. It explains that analysis is an inductive process that involves reviewing data, coding it into categories, constructing descriptions and themes, and reporting interpretations. Key steps include preparing data, exploring it for patterns, coding segments into categories, building themes to test hypotheses, and reporting results. Computer programs can assist with coding large amounts of qualitative data.

Uploaded by

sarah jane villar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ORGANIZATION AND ANALYSIS OF

QUALITATIVE RESEARCH DATA

SARAH JANE I. VILLAR


Objectives:
• Identify the process involved in analyzing qualitative data, including data
coding, description, identification of themes, hypothesis testing, and
reporting and interpretation of data .

• Discuss how a qualitative researcher goes about establishing themes and


generating hypothesis.

• Apply the process of qualitative data analysis to simple data samples


OVERVIEW OF QUALITATIVE DATA ANALYSIS
>>Qualitative researchers focus on the study of social
phenomena and give voice to the feelings and
perceptions of the participants under study.

>>Qualitative studies are carried out in naturalistic


settings, where researchers ask broad research
questions designed to explore, interpret, or understand
the social context and where participants are selected
through nonrandom methods based on whether the
individuals have information vital to the questions
being asked.
DATA COLLECTION & QUALITATIVE
RESEARCH DATA ANALYSIS ARE
INDUCTIVE PROCESS
In inductive reasoning, we begin with specific observations and
measures, begin to detect patterns and regularities, formulate
some tentative hypotheses that we can explore, and finally end
up developing some general conclusions or theories
STEPS IN QUALITATIVE DATA ANALYSIS
1. Preparing and organizing the data
2. Reviewing and exploring the data
3. Coding data into categories
4. Constructing descriptions of
people, places, and activities
5. Building themes and testing
hypothesis
6. Reporting and interpreting the
data
PREPARING AND ORGANIZING DATA

The first task for data analysis is to make sure that the data are in a
form that can be easily analyzed. Depending on the time and
resources available, researchers may aim for different levels of depth
in preparing their data.

Data preparation might include the development or


enlarging photographs, labeling videotapes with identifying
information.
INTERVIEWS (TAPE RECORDED)
Interviews that are recorded
using either a recording device
or by taking written notes
during or after an interview;
these interviews are often
transcribed verbatim in
preparation for analysis
VERBATIM TRANSCRIPTION

• Time comsuming
• Verbatim transcription refers to the word-for-word
reproduction of verbal data, where the written words are an
exact replication of the audio recorded words (Poland, 1995).
• The exact words of the participants are recorded, along with
the some aspects of non verbal communication, such as
pauses, laughters ,interuptions, change in vocal tone or
emotion, and places where the tape is unaudible or not
understandable.
• The NON VERBAL ASPECTS example [laughter]
OTHER TYPES OF DATA PREPARATION

• Development or enlarging of photographs

• Labeling videotapes with identifying information


(date, setting or group)

•
Methods of Organizing Data
• Site or location from which data were collected
• Person or group studied
• Chronological order
• Type of data
• Type of event or issue addressed
REVIEWING AND EXPLORING THE
DATA
Explore- looking and reading through
various types of data collected

Write or jot down words and phrases that


captures important aspects of the data in the
initial interview.
CODING DATA INTO CATEGORIES

CODING is the process of identifying different segments of data that describe


related phenomena and labeling these parts using broad category names.

In qualitative research coding is “how you define what the data you are
analysing are about” (Gibbs, 2007).

Coding is a process of identifying a passage in the text or other data items


(photograph, image), searching and identifying concepts and finding relations
between them.

It is an inductive process of data analysis that involves examining from many


small pieces of information and abstracting a connection between them.
COMPUTER PROGRAMS IN ANALYZING THE CODING OF
DATA

• NUD*IST (Non-numerical Unstructured Data) Indexing, Searching and


Theorizing)
• Ethnograph- can be used to combine files from different data sources,
select and code the data, and organize data using codes or
hypermedia links
The End 

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