Scribd
Upload
211 views

MG213 Introducing Group Project

The document outlines a group project for an MG213 course to develop a digital business strategy for LSEHouse, a membership organization. Students will work in groups to focus on a particular operation, such as events or workspaces. The required deliverables include a business model summary, academic grounding, requirements, UML diagrams, user experiences, and conclusions. The project aims to help LSEHouse prepare for a changing post-pandemic environment through innovative digital strategies.

Uploaded by

1253853533
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
211 views

MG213 Introducing Group Project

The document outlines a group project for an MG213 course to develop a digital business strategy for LSEHouse, a membership organization. Students will work in groups to focus on a particular operation, such as events or workspaces. The required deliverables include a business model summary, academic grounding, requirements, UML diagrams, user experiences, and conclusions. The project aims to help LSEHouse prepare for a changing post-pandemic environment through innovative digital strategies.

Uploaded by

1253853533
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 31

MG213 Group project

2024
The organisation
LSEHouse
• A membership organisation that becomes
the place to be for sophisticated
individuals who want to attend exclusive
in-person events and mix with like-
minded individuals in high quality
environments
Specification
• The whole LSEHouse experience needs to
be of the highest quality
• It needs to take into consideration the
changing work patterns following the
pandemic
– Possibly including exclusive online as well as in-
person events
– It might be possible to use event locations as flexible
workspaces during the day
Help LSEHouse prepare a
digital business strategy for a
particular part of the
operations of the organisation
Project is open-ended
• Different groups might focus on different
operations for LSEHouse
– New benefits of membership
– Online and in-person events
– Workspace options
– Event recommendation personalisation
– Event logistics (e.g. catering)
– Data analytics (e.g. customer feedback)
– Something really radical
• AI may be appropriate for the particular
part of the operations of the organisation
you choose to focus on
Required elements
• Business model summary
• Academic Grounding
• Requirements
• UML and Entity Relationship modelling
• User experience
• Conclusions and recommendations
Business model summary
• A description of the proposed digital
strategy
– Written in the form of an Amazon style press
release with frequently asked questions
– Includes a business model canvas as an
answer to the Question “What does the
business model look like on a canvas?”

• Maximum 3 sides of A4
• “We work backwards from the ‘customer’,
rather than starting with an idea for a
product and trying to bolt customers onto
it”
• “If the press release is hard to write, then
the product is probably going to suck”

• “Iterating on a press release is a lot


quicker and less expensive than iterating
on the product itself”
Business model canvas
Academic Grounding
• Contextualise the proposed digital
business strategy in the existing academic
literature
• Demonstrate how lessons from previous
digital business innovations have
informed your proposal

• Maximum 2 sides of A4
Requirements
• A list of functional and non–functional
requirements for the proposal
– Some descriptions of the most important
requirements

• Maximum 2 sides of A4
UML modelling
• Two UML use case diagrams
• One UML activity diagram
– For the main processes of your proposal
• An Entity-Relationship diagram

• Maximum 3 sides of A4
User experiences
• Four mock–up screen–shots (wireframes)
– Showing the core interactions as web / app–
forms
– 4 screen–shots + maximum 200 words
description

• Focus on key functionality of process


rather than, for example, login
So probably not
Conclusions and
recommendations
• Conclusions and strategic suggestions /
recommendations for growing the
business which are consistent with the
proposed digital business strategy

• Maximum 3 sides of A4
Marking summary
• Business model summary (10 marks)
• Academic grounding (10 marks)
• Requirements (5 marks)
• UML and ER modelling (15 marks)
• User experience (15 marks)
• Conclusions and recommendations (15
marks)
• Overall quality (presentation) (15 marks)
• Overall coherence (15 marks)
Contribution to course marks
• Project marked out of 100

• Group project (40% of marks for the


course)
• Individual reflections (10% of marks for
the course)
First class
• This is for outstanding work that achieves
all that could reasonably be expected of an
LSE undergraduate student
– 70-100
• 85-100
– Impressive originality;
– Exceptional argumentation and writing
• 75-84
– An original or unexpected argument;
– Superior argumentation and writing
• 70-74
– Excellent marshalling of evidence;
– No factual errors or theoretical inconsistencies
Upper Second Class
• This is for work of good quality with a
well-defined focus
– 60-69
• 65-69
– Some analytical depth;
– Clarity of writing and argumentation;
– May contain minor factual errors or
theoretical inconsistencies
• 60-64
– Good understanding of literature;
– May contain minor factual errors or
theoretical inconsistencies;
– May be written in an overly descriptive style
Deadlines
• Group project
– Midday (UK time) on Thursday 21 March
2024 (week 10)

• Individual reflections
– Midday (UK time) 26 March 2024 (week 11)
Groups
• Based on each class group
• Allocated centrally
• Five students per group
• Aiming for a mix of students in each
group

• Announced in the classes next week


Changing classes
• Put in request via LSEforYou
– https://info.lse.ac.uk/current-students/
timetables/group-change-requests
• No guarantee that students will always be
approved. Class changes are for exceptional
circumstances only
• Work commitments not accepted
• You can’t join full classes or classes which
clash with your timetable
Supporting the group project
• Lecture
– Worked examples of key aspects of project

• Classes
– Practical support for working in groups
– Initial brainstorming for key characteristics of
business strategy
– Thinking through digital business strategy
options
Moodle resources
Modelling and wireframes
• Links to online tools

• Support for UML modelling

You might also like