Sensors Data

-Big Data Solution

2018-11-20 Jason Chen
 Sensors Analytics 1. Introduction
Analysis of User Behavior
2. What we can do

3. Technical Feature

4. Service&Delivery
 Company Development

2008-2015 2015.9 2017.4 2018.4

B-round financing leads C-round financing leads by Warburg
CEO built up the Log Statistics Sensors Analytics V1.0
by DCM Capital Pincus Capital.
System in Baidu. released
More than 500 paying client

2015.4 2016.4 2017.10

A-round financing leads 2017 DataDriven
Sensors Data born in Beijing Submmit
by Sequoia Capital
More than 400 paying
client

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 Product Matrix of Sensors Data

Consultation Service of Data-Driven

Consultation of Technical Topic Data-Driven Consultation Consultation of Business Topic

Sensors Analytics Sensors Focus Sensors Sensors Journey

Recommendation
An User Behaviors Analysis Platform which Whole Process Automated Operation Whole Process Intelligent Recommendation Customer Cycle&Journey Analytics System
could be deployed on public or private clouds Analysis System based on group labeling System based on user behavior analysis Based on User Behavior Data

Intelligent Experience Customer Group

Marketing Products Tag MGMT. User Touch 360° view
Reconstruction Innovation MGMT.

Closed-loop KPI Business Loss Risk

Operation Manager Plan MGMT. Task Scheduler
Analysis Improvement Expansion Alarm

Basic Data Platform

Data Configuration User
Data Collection Data Modeling Data Storage Tracking MGMT. Metadata MGMT. Authority MGMT. Tag Engine
Transmission MGMT. Clustering

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 Matrix of Consultation Service

Consultation of
Consultation of Technical Topic Consultation of Business Topic
Data-Driven
Data Problem APP Promotional SEM
Governance
Data Collection Data Governance Requirement Investigation
Determination Marketing Channel Assessment Effectiveness Tracking
Assessment

Hadoop Specific Topic

Storage SolutionData Transmission Metric System Product DiagnosisProcess Optimization
Core Function Assessment
IO Analysis
Product Line
Batch ComputingSystem Architecture
Search EngineStream-oriented computation Data-Driven Training
Literate&Experiment Mechanism User Experience Optimization
Product Version Assessment

User Portrait
Recommendation Engine Operation Operational System Construction
Operational Activity Assessment
Construction

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Financial clients we serve

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Sensors Analytics

Sensors Analytics

An user behaviors analysis platform which

could be deployed on public or private clouds.

——The data analytics solution for marketers, product

managers, operation people and also business leaders.

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 How Sensors Analytics Works
Analysis

Marketing
Daily Data Refinement
Product Performance and
Monitoring and ...
Product, Operation, Innovation ROI Operation
Analysis
and Marketing Optimization
Department

Retention Distribution
Modeling

Event Analysis Funnel Analysis Cluster Analysis

Analysis Analysis
Pathflow Thermal Interval
User Clustering Profile Analysis
Analysis Analysis Analytics
Sensors Analytics
Visual Operation Interface | SQL queries | APIs
Collection

Used Behaviors in
Registration Payment Feedback
Functions Web/APPs
Web/App/Applet Time | Region | Channel | Product | Price | Custom Fields
Users

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 Sensors Analytics 1. Introduction
Analysis of User Behavior
2. What we can do

3. Technical Feature

4. Service&Delivery

www.sensorsdata.cn
Value of Sensors Analytics

Product Intelligence:
Full Data Channel Cover: Data-Driven Department: Personalized Recommendation
Client-Side Manager Precision Advertising
Server Data Marketing Risk Control
3rd Party Data Product Automatic Operation
Offline Data Operation User Portrait
Historical Data Analysis
Sales Building a user portrait&tag system
Data Collection Method : Drive business intelligence
Code Tracking
Data modeling&visualization
Auto Tracking
Drive business decisions
Improve data collection efficiency
Reduce labor and time costs

Data Collection Data Analysis Product Intelligence

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Data Challenge

The data analysis challenges that enterprises may encounter in

actual business applications are:

A Revenue, DAU 、 ROI 、 etc.

MD
Conversion Rate from different channels, quality traffic,
etc.

PD Operation procedure, Effect of Products iteration

OD
Population Characteristic of Users, Acquistion,
Activation, etc.

SD Sale leads ， High Value Clients, etc.

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Manager ： Daily Data Monitoring

Dashboard Connect Existing BI and Sensors Analytics

Data Exchange

Sensors Analytics Existing BI

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Data-Driven Marketing Decision Making: Data Volume, Channel Evaluation

Search Social media Others

Advertisement （ EDM 、
Engine Marketing Wechat 、 H5 ）

User Volume from Different Channels

Acquisition Conversion Rate of New users

Length of User Visit

Activation Retention of New Users

Refer ROI …
Retention
Activation from Different Channels

Revenue Evaluating ROI (Return on Investment)

Repurchase Rate
AARRR
…
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Data-Driven Marketing Decision Making: Data Volume, Channel Evaluation

Full Channel Coverage

Analysis&Evaluation
Site Traffic Conversion Rate

Marketing Traffic Payment

Search Keywords Retention

User Structure Repurchase Rate

Channel Attribute ROI

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Data-Driven Product Optimization: Demand Analysis, Product Iteration, Effect Verification

01 02 03
Demand Definition Product Design Effect Verification

Industry Learning Detailed requirements document Follow-up in the R&D process

Strategic Positioning User story Iterative requirements
User Research Scene design Pre-online training
Customer Feedback Numerical design A/B Test
Internal Demand Logic and process design Quantitative tracking after on-line
Competitive Product Analysis Interactive document Data optimization
User Behavior/Attribute Data Verification scheme Usability test
Analysis
Product/service operation strategy Develop indicators
Business Data Analysis

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Data-Driven Refined Operation: Precision Marketing, User Activation&Retention Improvement,

Different operation strategies for different Users

Consumption Ability
Establish an analytical model t Consumed,
1 High Value User
Force on the target user group Low Frequency Access

User Grouping, determine group

2
characteristics

Low Frequency Access,

Develop refined marketing strategies Existing User
3 No Consumed
and solutions

Loyalty
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 Data-Driven Refined Operation: Precision Marketing, User Activation&Retention Improvement,

Multi-dimensional Screening of target user groups, targeted planning

marketing solutions
APP Push
User Profiles

Wechat
Event

QR Code

Email

Behavior
Sequence Telemarketing

User Clustering Marketing

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 Sensors Analytics 1. Introduction
Analysis of User Behavior
2. What we can do

3. Technical Feature

4. Service&Delivery

www.sensorsdata.cn
Sensors Analytics-Full Data Channel Coverage, PaaS + SaaS, Easy Re-development

Full Channel Coverage Second development, Data Security,

User-defined Analysis Integrated with 3rd party System Deep Application

Full Data On-Premise/SaaS

PaaS Platform
Channel Coverage Deployment

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Sensors Analytics-Full Data Channel Coverage

Dashboard
Channel 、 Localtion 、
Registration
Time… Historical Data
Event Analysis
Price 、 Tpye 、 Comm
Browse
ent…
Funnel Analysis
Price 、 Discount 、 Lo Log LogAgent
Order
gistics… Data
Warehouse Retention Analysis
Type 、 Amount 、 Tim
Payment
e…
Server User Clustering
Information 、 Time… Receiving PHP ／ Python
SDK
… Pathflow
APP ／ WEB
SDK …
SensorsAnalytics Deployment Environment
Client-Side Production Environment

Client Data Server Data Historical Data

Client Historical Business

Page View Interaction Page View Search Payment 3rd Party
Property Data Data
Channel Drop Down Product
Click Transaction Refund CSV MySQL Log
Property Box Details

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 Sensors Analytics-Technical Architecture
Data Flow

Batch Data Access ETL Batch Computing Search Engine Front-End

Importer
Merger ／ Segmenter
Java ／ PHP
SDK Yarn
Load balancing

Data
Android ／ iOS
SDK Loader Storage Query Web
Nginx Extractor Kafka ImpalaS
Engine Server
Parquet
JS SDK Kudu
HDFS

LogAgent
Dispatcher

Monitor

Metadata Management

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Sensors Analytics-Open PaaS Platform

Provides a visual interface

BI
Open query interface, which could extend the existing analysis functions, and
Query Layer seamlessly interact with other internal business systems.

Provides the ability to perform offline calculations which could be used for text
Data Base mining, search optimization, precision advertising, in-depth analysis, etc.

Provides real-time subscription data capabilities, supports distributed streaming

Data Transport Layer computing for personalized recommendations, precision advertising, risk
control, etc.

Data Access Layer Fully opened data access protocol which could access to data from any data
source
PaaS
Architecture
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Sensors Recommendation-Data Flow

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Sensors Recommendation-Technical Architecture

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 Sensors Analytics 1. Introduction
Analysis of User Behavior
2. What we can do

3. Successful Stories

4. Technical Feature

5. Service&Delivery

www.sensorsdata.cn
Implementation&Delivery

Clarify Solution Continuous

Process Introduction Implementation Go live
Requirement Confirm Delivery

Customer
Side Operation&Te Operation Team Operation&Te Technical Team All Users All Users
chnical Team chnical Team

Analyst, Analyst,
Business Analyst, Technical Analyst,
SensorsD Technical Technical
Consultant, CS Manger Engineer, CS Manger
ata Side Engineer, Engineer,
Pre-sale engineer CS Manger CS Manger
CS Manger

Delivery Solution of System Metrics System

Solution of Data Access Customized Service
Event Design Deployment Training Material

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THANKS

体验 Demo 关注公众号

400-650-9827
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