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Amul PPT Final

This document summarizes an internship project to increase retail penetration of Amul fresh dairy products like curd, buttermilk, and paneer in Indore, India. The objectives were to identify gaps limiting market share and suggest ways to expand retail sales. Key activities included studying competitors like Sanchi and local vendors, analyzing their strategies, and identifying limitations like low margins and expired products. Findings showed retailers preferred other brands for higher margins. Suggestions included beneficial retailer schemes, limiting distributors per area, and addressing expiry and delivery issues.

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91 views

Amul PPT Final

This document summarizes an internship project to increase retail penetration of Amul fresh dairy products like curd, buttermilk, and paneer in Indore, India. The objectives were to identify gaps limiting market share and suggest ways to expand retail sales. Key activities included studying competitors like Sanchi and local vendors, analyzing their strategies, and identifying limitations like low margins and expired products. Findings showed retailers preferred other brands for higher margins. Suggestions included beneficial retailer schemes, limiting distributors per area, and addressing expiry and delivery issues.

Uploaded by

Aditya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Topic

RETAIL PENETRATION OF AMUL FRESH PRODUCT


(CURD,BUTTERMILK,PANEER) AND DMS IMPLEMETATION

Submitted to Submitted by
Prof. Atul Arora Zaamin Parvez
INTRODUCTION

 Amul is an Indian dairy cooperative, founded in 1946 in Anand, Gujarat.

 ·Amul is known for its high-quality dairy products.

 ·Amul fresh product includes Milk, Buttermilk, Curd and Paneer


OBJECTIVES OF THE INTERNSHIP

Asset building
by increasing Suggesting
Retail
sales of amul ways to
Expansion and
fresh products increase
identifying the
{Curd, market share
gaps acting as
buttermilk and in the Indore
obstacles
paneer). region.
DESCRIPTION OF THE PROJECT

• Understanding the competitors of Amul


fresh products (Buttermilk, curd, and
paneer).

• To increase the penetration of Amul Fresh Products through

reaching out to the new retailers

• Comprehensive study of Competitor’s strategy.


AMUL FRESH PRODUCTS

Amul Masti Amul Amul Fresh


Dahi Buttermilk Paneer
PROJECT TIMELINE

Duration: 22nd May to 16th July


Distributor list
Area Visited
DISTRIBUTORS

Shree raj foods Pushpendra Rathore Shree Krishna Agency Jay shree Enterprise

1 2 3 4

AREA

22nd May to 5th june


Vaishali nagar 4th july to 17th july
Rajendra nagar 6th june to 19th june 20th june to 3rd july Bicholi Mardana
Silicon City Sangam Nagar
COMPETITORS

Sanchi Mother Dairy Shree Dhi Local Vendors


C O M P E T I T I V E A N A LY S I S

• Indore region is cluttered with several dairy companies.

• The local vendors are the biggest competitor of Amul in the Indore market

• Unorganized vendors are the major players in the Indore dairy market.

• Sanchi has the largest market share in the dairy industry in branded products.

• Other companies give more margin to retailers.


LIMITATIONS

1 Expiry Product Management

2 Less Margin is also the biggest problem of Amul

3 Extended delivery time.


FINDINGS

Retailers ask for the replacement of damaged products.

Sanchi is the biggest competitor of Amul.

Local vendors have a higher market share

Retailers are not interested in selling Amul Products because


of low margins.
SUGGESTIONS

 Beneficial schemes for retailers and distributors.

 Do not place more than one distributor in the same market area

 The company should consider the supply of products in the peak season

 The company should take care of retailers by solving their problems and calling back by the company

representative
LEARNINGS

1 Better Negotiating and Convincing Skills

2 Helped me to learn consumer behavior

3 Derived a complete understanding of how the Dairy Industry work.

4 Learn how to do primary research from the ground level to understand the market.
CONCLUSION

• For Fresh Products, Indore is a huge market with a population of approximately 29 lakhs.

• There is a huge opportunity for Amul

• Sanchi, Shree dhi, Mother Dairy, and Local Vendors are the major competitor of Amul Fresh Products

• Other Companies provide visi coolers to retailers at very less cost in comparison to Amul

• Sanchi products have more shelf life with compare to Amul.


.

Thank You

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