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Bus Com Chap 1

This document discusses communication and business communication. It defines communication as the sharing of ideas and messages between a sender and receiver. Business communication is a specialized form of general communication concerned with internal business activities like maintaining employee morale and external activities like selling goods. The significance, nature, objectives and role in management are discussed. Effective communication is important for managerial functions, decision making, and developing understanding between workers.

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28 views

Bus Com Chap 1

This document discusses communication and business communication. It defines communication as the sharing of ideas and messages between a sender and receiver. Business communication is a specialized form of general communication concerned with internal business activities like maintaining employee morale and external activities like selling goods. The significance, nature, objectives and role in management are discussed. Effective communication is important for managerial functions, decision making, and developing understanding between workers.

Uploaded by

newaybeyene5
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CHAPTER ONE

Communication an overview
 The word Communication is derived from a Latin word
“cummunicare” which means “to share”.
 Therefore, the word communication means sharing of ideas,
messages and words expressed through a language, which is
easily comprehensible/understandable to the listener.
 Communication starts with a sender, who has a message to
send to the receiver.
 The sender must encode the message and select a
communication channel that will deliver it to the receiver.
 In communicating facts, the message may be encoded with
words, numbers, or digital symbols;
 In communicating feelings; it may be encoded as body
language or tone of voice.
Definitions of Admin & BC

Peter little: communication is the process by which


information is transmitted between individuals
and/or organization so that an understanding
response results.
W. H. Newman and C. F. summer: Communication
is an exchange of facts, ideas, opinions, and
emotions by two or more persons.
Keith Davis: Communication is the process of
passing information and understanding from one
person to another.
American Management Association: Communication
is any behavior that results in an exchange of
meaning.
Con……

Generally communication is a process that


involves the transfer of information and
understanding from one person to another
person.
Communication is a shared meaning among two
or more people through verbal and non-verbal
transactions.
Business communicationde
 Business communication is a specialized field and branch of general
communication.
 It is hardly possible to make a basic difference between the two.
 The process and the principles that regulate them are similar.
 General communication is concerned with many roles at large. On
the other hand business communication is concerned with business
activities like:
 internal business activities:
 maintaining and improving the morale of employees,
 giving order to workers,
 prescribing methods and procedures,
 announcing policies and organizational changes, and etc…
 external business activities:
 selling and buying goods and services,
 reporting the government and shareholders on the financial condition of
1.2. Significance of Business Communication

It promotes managerial efficiency


It is an aid to planning and decision making
It strengthens control and operations
It increases co-operation and understanding
It is a basis of leadership action
It develops co-ordination
It leads to job satisfaction
1.3. Nature/Characteristic of Business communication

It is not that begins at one time and stops at


another.
It concerns all managers at all level of
management.
It facilitates managerial functions.
It facilitates managerial roles.
1.4. Objectives of Business Communication

 To develop understanding and information among all workers and this is


necessary for group efforts.
 To foster an attitude which is necessary for motivation, co-operation and
job satisfaction
 To discourage the spread of misinformation and rumors which can cause
conflict and tension
 To encourage the subordinates to give ideas and suggestions for
improving up on the product or work environment and taking these
suggestions seriously
 To prepare workers for a change in methods of operations by giving them
necessary information in advance
 To improve the labor management relations by keeping the
communication channels open and accessible
 To encourage social relations among workers by encouraging inter-
communication
 To develop sound intra organizational and inter organizational relations in
order to achieve the desired business goals
1.5. Communication in Management
 Communication is central to the entire management
process for 4 primary reasons:
1. Communication is a linking process of management.
 It is the way managers conduct the managerial functions
of planning, organizing, staffing, directing, and
controlling.
 It is the heart of all organizations
2. Communication is the primary means by which
people obtain and exchange information.
 Decisions are often dependent upon the quality and
quantity of the information received.
 If the information on which a decision is based is poor or
incomplete, the decision will often be incorrect.
Con….
3. The most time-consuming activity a manager
engages in is communication.
Managers spend between 70 to 90 percent of their time
communicating with employees and other internal and
external customers.
4. Information and communication represent power in
organizations.
An employee cannot do anything constructive in a work
unit unless he or she knows what is to be done, when
the task is to be accomplished, and who else is
involved.
The staff members who have this information become
centers of power.
Cont….
The ability to communicate well, both orally and in
writing is a critical managerial skill and a foundation of
effective leadership.
Through communication, people exchange and share
information with one another and influence one
another's attitudes, behaviors, and understandings.
 Communication allows managers to establish and
maintain interpersonal relationships, listen to others,
and otherwise gain the information needed to create an
inspirational workplace.
No manager can handle conflict, negotiate successfully,
and succeed at leadership without being a good
communicator.

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