TWO (2) FORMS OF MEDIA:

PRINT MEDIA BROADCAST MEDIA

P
a news organization such as
NEWSPAPERS and
MAGAZINES that produces
news and stories that are
meant to be read
B
a news organization that
supplies people with news in
a format that can be
HEARD or VIEWED
 Advertising, and media

HISTORY itself, would not exist

without print media. In the
beginning, all media was
OF print. Before then, we all
just communicated. When
PRINT we learned how to print and
distribute information, and
MEDIA when the printing press was
able to standardize printed
material, the world was
forever changed.
 Another 200 hundred years
would pass before Johannes
It all began in China with Gutenburg would revolutionize
the invention of paper by printing with his famous
Ts’ai Lun in A.D. 105. printing press. Years would
pass before refinements to the
Just 40 years later, Pi basic printing press were
Sheng would invent the developed. And, it was Nicolas
first moveable type. And, Jensen who gave up readable
“Roman” typefaces which
then, hundreds of years
looked neater and were easier
later, in 1276, printing to read than Gutenburg’s
finally came to Europe. original font.
 But, the developments Lord Stanhope’s cast-iron version
of the printing press also
wouldn’t stop. You see, even dramatically reduced manual
with the invention of the labour costs as well as increased
press, you still could only the size of paper that could be
print text – no images. That used in the press. Of course, this
all changed in 1880 when motivated people to start
halftone was introduced. publishing some of the first
Now, printing presses could tabloids and gave birth to the
modern “celebrity.” Tabloids, like
be used to turn out pages the New York Daily News, and the
with multiple shades, black 5 New York Daily Mirror would
and white, grey and routinely publish photo spreads of
everything in-between. stars like Rudolph Valentino.
Art Nouveau, which began in
1890, was popularized by Today, we have an almost
unlimited number of print
companies like Liberty & Co
options, but this is thanks to
(Liberty of London). Joseph
companies like IBM, who
Pulitzer and William spearheaded the computer
Randolph Hearst made revolution. Apple and Microsoft
names for themselves as both contributed to computers
journalists and advertisers. as well, specifically in software
By 1935, the printing press development. But, it was Steve
was showing its age, and Jobs, and his company Apple,
there was a silent revolution that made great headway in
brewing in the invention of refining fonts and typefaces for
the first electric typewriter. Apple computers.
 Printers, which are modern-day With the popularity of cloud
versions of Gutenburg’s original computing growing, more and
press, have freed practically more companies are realising
everyone from the restraints of that they can reduce their
large media companies. And, the reliance even on printers and
market is huge. Companies, like printer manufacturers and “go
Stinky Ink sell replacement ink paperless.” The Internet is an
cartridges, companies like HP
almost unlimited resource of
and Dell, Epson and Lexmark,
sell the hardware. Indeed, today,
print, video, and image
almost everyone who has a content, with publication costs
computer owns a printer. They’ve so low, almost anyone alive
almost become throw-away today, regardless of their
hardware devices. And, it’s only financial status, can become a
getting better. printer – a “blogger.”
 PRINT MEDIA BROADCAST MEDIA

★ books ★ television
★ newspapers ★ radio
★ magazines ★ online streaming
★ brochures
★ posters
★ billboards
★ banners
★ flyers
the distribution of audio or video content to a dispersed
audience via any electronic mass communications medium,
but typically one using the electromagnetic spectrum (radio
waves) in a one-to-many model
 Read each given characteristic. Decide if it talks about
PRINT or BROADCAST MEDIA.

❖ Gives reliable information ❖ Attracts people with colorful and

❖ Gives more updated attractive photos
information
 SIMILARITIES and DIFFERENCES OF
PRINT and BROADCAST MEDIA

PRINT MEDIA BROADCAST MEDIA

● Gives reliable information ● Gives more updated information

● Attracts people with colorful and
attractive photos
● Attracts people with colorful and
● Less expensive but can be costly if you attractive photos
use regularly ● TV and radio can give us
● Less appealing to people especially information for free
young people who don’t like reading
● Magazines and newspapers are now
● More appealing to most people
becoming less popular with sounds and videos
● Newspapers usually focus on news ● Focuses both on news and
events while magazines are on entertainment
entertainment
What is the trending topic or
the latest news in our
country today?
For you, what is the most
effective form of media?
Explain your answer.
1.TV Patrol
2.Editorial
3.Ramon Tulfo
4.Forbes
5.National
Geographic
A. report news
B. more reader friendly
C. more viewer friendly
Print Broadcast
D. available on soft copy Media Media

E. available on hard copy

F. source of information
G. news and information shared through
printed publications
H. electronically and simultaneously
sending information containing signals,
print messages and audio/video content
BM 1.TV Patrol
PM 2.Editorial
BM 3.Ramon Tulfo
PM 4.Forbes
PBM 5.National
Geographic
 Print Media Broadcast Media

Report
More reader friendly More viewer friendly
news
Available on hard copy
Available on soft copy
Source of
information

news and information electronically and

shared through printed simultaneously sending

information containing
publications
signals, print messages and
audio/video content