CONFIDENTIAL
HappyHour Co. Company Profile
Overview Key financials
Producer and marketer of beer, spirits and non-alcoholic US$mm FY18A FY19A FY20E
beverages Revenue 900 961 1071
Operations also include distribution and direct sales Growth (%) - 7% 11%
Geography of operations are in Singapore, Malaysia, China
Beer 100 110 135
Owns and operates manufacturing facilities in Singapore and
China, while manufacturing is outsourced in Malaysia to Brew Spirits 75 85 105
Co. Non-alcoholic 50 55 60
beverages
Founded in 1975 by majority owner and co-founder Ms. Happy
EBITDA 225 250 300
Headquarters in Singapore
Margin (%) 25% 26% 28%
NPAT 135 153 193
Shareholders Margin (%) 15%% 16% 18%
20% Indicative valuation
US$MM
2020E EBITDA 300
20% 60% Growth (%) 20%
EV/EBITDA range 10.0x – 11.5x
Happy family Hour family Co family Valuation range 3000 - 3500
Source:
1
CONFIDENTIAL
Overview of auction process and key workstreams
Date Event Key workstreams
Mar 19 Commencement of Indicative Bid Phase Due diligence
Release of Indicative Bid Documents Conduct initial due diligence based on Indicative Bid Documents
Maintain Q&A log
Valuation
From 9am Apr 9, 2020 to Lodgement of Indicative Bid Questions Conduct initial valuation analysis based on Indicative Bid Documents
Round 1: 5pm Apr 13, 2020 (HKT)
Indicative Bid Structure and financing
Phase Confirm buyer entity (if any co-investor)
Initiate financing discussion
By 5pm May 13, 2020 (HKT) Indicative Bids due
Approvals
Confirm if any internal and regulatory approvals needed
Late May 2020 Commencement of Final Bid Phase Site visit & management presentation
Release of Process Letter Two Arrange site visit and participation of management presentation
Due diligence
Continue to conduct due diligence based on further information
provided in data room
Maintain Q&A log
Round 2: Final Valuation
Bid Phase Late July 2020 Final Bids due Refine valuation analysis based on financial forecasts provided
Financing
Confirm financing sources
Approvals
Start to prepare application for internal and regulatory approvals