A STUDY ON SUPPLY CHAIN OPERATION
FOR MEDICAL E-COMMERCE BUSINESS
Presented by – Yash Choudhary
Roll No. – 22009
Guided by – Dr. Avinash Pawar
Contents
Contents Slide No.
Introduction 1-3
Objective 4
Company Profile 5-7
Research Methodology 8-14
Findings 15
Conclusion 16
References 17
Introduction
• Supply Chain Management (SCM)
refers to the coordination and
management of all activities involved in
the production, procurement,
transformation, and distribution of
goods and services from the point of
origin to the point of consumption.
• It involves the integration of various
functions, including sourcing,
procurement, production, logistics, and
customer service.
1
Introduction
• E-commerce, short for electronic commerce, refers to
the buying and selling of goods and services over the
internet.
TYPES OF E-COMMERCE MODELS
1) B2C – Business to consumer
• Companies that deal directly with consumers are
referred to as B2C
e.g. Amazon, Flipkart
2) B2B – Business to Business
Business-to-Business (B2B) refers to transactions and
interactions that occur between businesses or entities,
involving the exchange of products, services, or
information.
e.g. Alibaba, Indiamart, Amazon
2
Introduction
3) C2B – Consumer to Business.
Consumer-to-Business (C2B) describes a business model where individuals or consumers offer
products, services, or information to businesses.
E.g Upwork,
4) C2C – Consumer to consumer.
Consumer-to-Consumer (C2C) denotes transactions and interactions where individual consumers
engage in direct exchanges of products, services, or information with each other, typically facilitated
through online platforms or marketplaces.
E.g OLX and Quikr
3
Objectives
• The objective of the study is to evaluate the efficiency and effectiveness of the
supply chain operations in the context of medical e-commerce.
• To understand how supply chain operations impact customer satisfaction in the
medical e-commerce business.
• To evaluate the logistics and distribution channels, including last-mile delivery,
transportation, and warehousing, to optimize the movement of medical products,
reduce delivery times, and cut down on associated costs.
• To understand and identify the challenges and bottlenecks in the supply chain
• Explore sustainable and ethical practices in the supply chain of medical e-
commerce.
4
Company Profile
• Arcatron Mobility is a medical device startup
focused on designing and selling innovative
products to enhance lives of people with limited
mobility.
• Arcatron was founded by four engineers of NIT
Calicut in June 2015 with a moto of Purpose
Driven Innovation.
• The company has a focus on India’s 1/3rd of 110
million+ elderly citizens needing assistance in
carrying out activities of Daily Living (ADL’s) like
bathing, toileting, walking.
• However, the mobility devices available in India
are poor quality or unaffordable.
• Arcatron aims to fix this problem by building
world-class mobility devices at affordable prices. 5
Company Profile
• Arcatron mobility Pvt ltd is a manufacturing
and trading companies headquarter based in
Yamuna Nagar, Nigdi, Pune.
• The founder of this company is Mr. Dewaj
Baruah, Mr.Ganesh Sonawane, Mr. Kunal
Kamble, Mr. Laxmikant Banjarey
• Arcatron Mobility Private Limited is an unlisted
private company incorporated on 04 June, 2015.
• It is classified as a private limited company and
is located in Pune, Maharashtra.
• It's authorized share capital is INR 60.00 lac and
the total paid-up capital is INR 33.33 lac. The
current status of Arcatron Mobility Private
Limited is - Active.
6
Products
7
Research Methodology
Particulars Descriptions
Type of Research Descriptive Research
Research Approach Quantitative
Sampling Method Non-Probability-Convenience Sampling
Sample Customer using E-Commerce platform for ordering medical supplies
Sample Universe India
Sample Frame Customer of Arcatron Mobility
Total Respondents Surveyed 100+
Sample Size 100+
Primary Data Collection Techniques Questionnaire
Secondary Data Collection Techniques Internet, Books
8
1) How satisfied are you with the speed of delivery for your medical e-commerce
purchases?
Particulars No. of % of Respondents
Respondents
Very Satisfied 21 20.2%
Satisfied 38 36.5%
Neutral 43 41.3%
Dissatisfied 1 1%
Very 1 1%
Dissatisfied
9
2) Have you ever experienced delays in the delivery of medical supplies or
medications when purchasing online?
Particulars No. of % of
Respondents Respondents
Yes 32 30.8%
No 72 69.2%
10
3) Do you believe that the efficiency of the supply chain operations (e.g., delivery speed, order tracking)
affects your overall satisfaction with the e-commerce platform?
Particulars No. of Respondents % of
Respondents
Yes 71 68.3%
No 13 12.5%
Maybe 20 19.2%
11
4) Do you believe that the last-mile delivery (the final delivery from a local distribution center to your
location) is efficient?
Particulars No. of Respondents % of
Respondents
Yes 70 67.3%
No 13 12.5%
Maybe 21 20.2%
12
5) Please select the primary reason for the delays in your medical product deliveries (choose one or
multiple)
Particulars No. of % of
Respondents Respondents
Last-mile delivery 35 33.7%
issues
Transportatio 47 45.2%
n delays
Order 48 46.2%
processing
delays
Product 43 41.3%
unavailability
13
6) Are you aware of the sustainable practices or initiatives in the medical e-commerce platform from which
you purchase medical products?
Particulars No. of % of
Respondents Respondents
Yes 86 82.7%
No 18 17.3%
14
Findings
• Majority of customers have a positive experience with the speed of delivery when ordering medicine online. This
can be seen as a positive signal for the effectiveness of the medical e-commerce platform in meeting customer
expectations and providing a satisfactory service.
• The finding from the interpretation of the collected data is that a significant majority of customers, approximately
70%, reported not facing any delays in their deliveries. On the other hand, around 30% of customers, which
corresponds to 32 individuals, have experienced delays in the delivery of their orders. This suggests that while a
majority of customers are satisfied with the timely delivery of their products, there is still a notable portion that has
encountered delays, highlighting a potential area for improvement in the delivery process.
• Delivery speed and order tracking ids are the factor that affects supply chain operation and there are majority of
customers who supports.
• The above data suggests that 12.5% of customers Believe that last mile delivery is not efficient, due to which they
face delays in the deliveries.
• For maximum number of consumers order processing or transportation delays are primary reason for delay in the
deliveries of medical supplies through ecommerce platform.
• From the above data we understood that people are aware about the sustainable practises that are followed by E
Commerce platforms.
15
Conclusion
• The information gathered from consumer experiences using an online medical e-commerce platform indicates both
a generally good attitude and a number of important strengths and places for development.
• Most consumers say they are happy with the tracking ID accuracy, delivery speed, and perceived availability of
items on the marketplace. On the other hand, it is imperative that the issues brought up by the tiny number of
consumers who had problems with the tracking ID and the sizeable portion of them who got items that were
damaged or expired be addressed.
• Although a significant proportion of consumers have faith in the caliber of goods purchased online, a notable
subset has experienced delivery delays, suggesting a possible area for improvement in the delivery procedure.
• Furthermore, the research emphasizes how crucial product availability and quality are in determining consumer
happiness, even when opinions on the relevance of elements like order tracking and delivery time vary. The
majority of users are aware of the platform's dedication to socially and environmentally responsible practices,
which highlights the significance of openness and communication when it comes to sustainable activities. In
conclusion, the platform has gained a favorable reputation overall.
• However, consumer happiness and trust in the e-commerce experience may be further increased by resolving
particular concerns brought up by a small percentage of users and continuously improving delivery procedures. 16
References
• Books Referred
• Logistics management - Tata McGraw 2000 Edition
• Logistics & Supply Chain Management - Martin Christopher
• Websites
• https://www.wikipedia.org/
• https://arcatron.com/
• https://www.amazon.in/s?k=ARCATRON&ref=ams_pages
17
