Digital China
Digital China
CHINA
CHINA
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA
USE
9
TOTAL NUMBER ACTIVE SOCIAL MEDIA TOTAL NUMBER OF ACTIVE ACTIVE MOBILE SOCIAL
OF ACTIVE USERS AS A SOCIAL USERS USERS AS A PERCENTAGE
SOCIAL MEDIA PERCENTAGE OF TOTAL ACCESSING VIA MOBILE OF THE TOTAL
USERS POPULATION DEVICES POPULATION
1.007 1.00 71
71% 7 %
BILLION BILLION
2
8
MOST ACTIVE SOCIAL MEDIA
JAN
20 PLATFORMS
1 PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED]
W ECHA 79
T
BAIDU 72
TIEBA
QQ 68
SINA 60
WEIBO
YO UK 59
U
QZONE 56
SOCIAL
TENCENT 37 NETWORK
WEIBO MESSENGER /
VOIP
TUDO 30
U
3
0
CHINA
CHINA
CHINA
CHINA
CHINA
CHINA
CHINA
CHINA