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Streaming services have transformed the TV series market by producing shorter seasons with longer episodes available anytime. This has given creators more creative freedom but also led to a saturated market. Competition between streaming platforms has increased high quality original content but also costs for subscribers. The rise of streaming contributed to the recent SAG-AFTRA screenwriters' strike over fair compensation and creative rights ownership. While negotiations are ongoing, streaming will continue shaping the future of the TV industry.

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17 views

Hello World

Streaming services have transformed the TV series market by producing shorter seasons with longer episodes available anytime. This has given creators more creative freedom but also led to a saturated market. Competition between streaming platforms has increased high quality original content but also costs for subscribers. The rise of streaming contributed to the recent SAG-AFTRA screenwriters' strike over fair compensation and creative rights ownership. While negotiations are ongoing, streaming will continue shaping the future of the TV industry.

Uploaded by

Lis Magalhães
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE IMPACT

OF

STREAMING
ON TV SERIES
SCRIPTS
Why your favorite TV series is your
favorite one?
1.The script as a textual genre:

“It is evident that the purpose of a script is associated with the act of
narrating a story, creating images and sounds through the text” (ESTEVES,
2018; FIELD, 1995).
1.2. A secondary genre:

“The script assume a standardized, instructional structure, which aims


to guide the material realization of a project in stages that will be
fulfilled for its realization (ARAUJO, 2014)”
1.3. Multitextual performance:

“In fact, the script is conceived as a multiple arrangement of other intertexts, since, for
its materialization, it is essential that so many other intertexts are also accessed for its
creation, that is, it is the result of rereading and contact with previous works (CRUZ ,
2016; GALVÃO, TIBURZIO, 2021 ).”
1.4. STAGES THAT CONSTITUTE THE CREATIVE
PROCESS OF THE SCREENPLAY GENRE

• 1st - Delimitation of the idea/theme;


• 2nd - Indication of characters (if any);
• 3rd - Demarcation of Time;
• 4th - Specification of space/place/scenery;
• 5th - Definition of the approach
strategies;
• 6th - Justification for the realization of
the project.
“It is notable that, although surrounded by methodical and technical
guidelines, this genre is also subject to the intersubjectivity of the
person who writes it, since scripting arises from the act of writing,
and this action – writing – is immersed in social relations, thus,
derived from multiple information that instigate creativity.”
(DORIA, 2023)
What is Streaming?
Streaming is the technology for transmitting data over the
internet, especially in audio and video, without the need to
download the content as all of it is accessed by the user online.

Depending on the streaming platform, your content may


be paid or free. However, it is undeniable that its main function
is to offer convenience to the user, as it is easy to use and has
affordable prices.
How did Streaming
come about?

In 1995, the company RealAudio started with the first platform


for distributing audio via streaming over the internet. Since then,
the popularization of internet access and the improvement
in connection quality combined with the increase in the supply
of content, video streaming has become an affordable option
and has become a lasting trend.
Most popular
streaming
platforms
in Brasil

Fonte: Panorama Mobile Time/Opinion (2021)


TV Series
before
streaming
Longer Seasons
Short Episodes
Weekly exhibition

Could be
canceled before
the season’s
exhibition
Series
produced by
streamings

Short Seasons
Longer Episodes
Available any time

Can be canceled
after each season
The market of tv series
The television series market passed by a significant transformation in recent decades, driven
mainly by the rise of streaming services.

Platforms have not only altered the way people consume content, but they have also redefined
the dynamics of the entertainment market.

Let's analyze how these changes impacted production, distribution and create a new paradigm
for the entertainment industry.
The market of tv series
The series market on streaming services has an immense diversity of content available.
Streaming services are not limited by time or type of content, which means they allow for
greater creative freedom. This results in a variety of series that explore genres and address
more complex themes.
The market of tv series
The market of tv series
Fierce competition between streaming services has also stimulated the production of original
content. Platforms invest billions of dollars in exclusive series to attract subscribers, which, in turn,
boosts the quality of productions.
The market of tv series
According to data from the “Mobile Market Analysis 2023”, prepared by Rocket Lab, streaming
services can generate up to 14 billion dollars by 2027, and this is largely due to original content,
which is exclusive to the platforms that create it.
And this exponential profit from streaming services and new artificial intelligence technologies led
to the SAG-AFTRA screenwriters' strike.
The market of tv series
Despite the benefits, the series market on streaming services also faces challenges. Market
saturation, with the availability of countless platforms, can overwhelm consumers with options,
leading to difficulty in choosing.
Furthermore, the fragmentation of content between different services can result in cumulative costs
for subscribers, calling into question the sustainability of the model.
The market of tv series

However, these challenges also create opportunities. Competition stimulates innovation, with
streaming services seeking to differentiate themselves through exclusive strategies, such as
partnerships with major studios and acquiring rights to popular franchises.
The latest strike in
Hollywood
and How the streaming connects to
it
Strikes
A little historical background:
• What´s a strike?
•Previous strikes: 1960, 1988.

•Why?
Streaming and it’s
role
STREAMING
RISE OF STREAMING SERVICE

OFFERS A VAST ARRAY OF SHOWS AND FILMS


Writers demand
ON THE STRIKE

FAIR OWNERSHIPS
AND CREATIVE
COMPENSATION RIGHTS
Impact in the industry

Production halts
Economic repercussion

Public support
Celebrity endorsements
Negotiation and
Solutions
•On going discussions

•Compromise and agreement


Streaming
and
future
References
• https://propmark.com.br/plataformas-de-streaming-podem-movimentar-us-14-bilhoes-ate-2027-diz-rocket-lab/
• https://kogut.oglobo.globo.com/noticias-da-tv/novelas/noticia/2021/05/mulheres-de-areia-e-novela-de-maior-sucesso-do-globoplay-
confira-o-ranking-completo.html
• BAKHTIN, M. Os gêneros do discurso, 1ª ed. Editora 34, 2016
• ZORZO, S. S. T. Crisálida-texto: o roteiro cinematográfico A criação literária nos roteiros - O pai da Rita e Cabra-cega, de Di Moretti.
Tese de Doutorado em Literatura, Universidade de Brasília, 2019. https://repositorio.unb.br/handle/10482/35216
• Micael Doria de AndradeRosangela Andrade Aukar de Camargo -Principles and Concepts for development in nowadays society -
Approaches to the script genre: concept, characterization and pertinences.
• GALVÃO, J. A. M.; TIBURZIO, V. L. B. Escrita de roteiros: a produção de um audiovisual na escola e a escrita sobre sua aprendizagem.
Cadernos CIMEAC, Minas Gerais, 1(3), 314-340, 2021. https://doi.org/10.18554/cimeac.v11i3.5989
• FIELD, S. Manual do roteiro: os fundamentos do texto cinematográfico. Objetiva, 1995

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