Unit 1
Unit 1
Unit I
INTRODUCTION TO ECONOMICS
PART I INTRODUCTION TO ECONOMICS
Opportunity cost
Marginalism
Efficient markets
opportunity cost The best alternative that we forgo, or give up, when we
make a choice or a decision.
scarce Limited.
Industrial Revolution The period in England during the late eighteenth and
early nineteenth centuries in which new manufacturing technologies and
improved transportation gave rise to the modern factory system and a
massive movement of the population from the countryside to the cities.
To Be an Informed Citizen
THINKING PRACTICALLY
THINKING PRACTICALLY
1.What do you think accounts for where
1.What do you think accounts for where
components of the iPod are made?
components of the iPod are made?
How much steel Price of medical care Wages in the Jobs in the steel
How much office Price of gasoline auto industry industry
space Food prices Minimum wage Number of
How many cars Apartment rents Executive employees in a firm
salaries Number of
Poverty accountants
Macroeconomics National Aggregate price level National income Employment and
production/output unemployment in
the economy
Comparative economic examines the ways alternative economic systems function. What are the
systems advantages and disadvantages of different systems?
Economic development focuses on the problems of low-income countries. What can be done to
promote development in these nations? Important concerns of development
for economists include population growth and control, provision for basic
needs, and strategies for international trade.
Economic history traces the development of the modern economy. What economic and
political events and scientific advances caused the Industrial Revolution?
What explains the tremendous growth and progress of post-World War II
Japan? What caused the Great Depression of the 1930s?
Continued.
..
© 2014 Pearson Education, Inc. 11 of 36
The Diverse Fields of Economics
TABLE 1.2 The Fields of Economics (continued)
Environmental studies the potential failure of the market system to account fully for the
economics impacts of production and consumption on the environment and on natural
resource depletion. Have alternative public policies and new economic
institutions been effective in correcting these potential failures?
Finance examines the ways in which households and firms actually pay for, or
finance, their purchases. It involves the study of capital markets (including
the stock and bond markets), futures and options, capital budgeting, and
asset valuation.
Health economics analyzes the health care system and its players: government, insurers,
health care providers, and patients. It provides insight into the demand for
medical care, health insurance markets, cost-controlling insurance plans
(HMOs, PPOs, IPAs), government health care programs (Medicare and
Medicaid), variations in medical practice, medical malpractice, competition
versus regulation, and national health care reform.
The history of economic which is grounded in philosophy, studies the development of economic ideas
thought, and theories over time, from Adam Smith in the eighteenth century to the
works of economists such as Thomas Malthus, Karl Marx, and John
Maynard Keynes. Because economic theory is constantly developing and
changing, studying the history of ideas helps give meaning to modern theory
and puts it in perspective.
Continued.
..
© 2014 Pearson Education, Inc. 12 of 36
The Diverse Fields of Economics
TABLE 1.2 The Fields of Economics (continued)
Industrial organization looks carefully at the structure and performance of industries and firms
within an economy. How do businesses compete? Who gains and who
loses?
International economics studies trade flows among countries and international financial institutions.
What are the advantages and disadvantages for a country that allows its
citizens to buy and sell freely in world markets? Why is the dollar strong or
weak?
Labor economics deals with the factors that determine wage rates, employment, and
unemployment. How do people decide whether to work, how much to work,
and at what kind of job? How have the roles of unions and management
changed in recent years?
Law and economics analyzes the economic function of legal rules and institutions. How does the
law change the behavior of individuals and businesses? Do different liability
rules make accidents and injuries more or less likely? What are the
economic costs of crime?
Public economics examines the role of government in the economy. What are the economic
functions of government, and what should they be? How should the
government finance the services that it provides? What kinds of government
programs should confront the problems of poverty, unemployment, and
pollution? What problems does government involvement create?
Urban and regional studies the spatial arrangement of economic activity. Why do we have
economics cities? Why are manufacturing firms locating farther and farther from the
center of urban areas?
© 2014 Pearson Education, Inc. 13 of 36
The Method of Economics
variable A measure that can change from time to time or from observation to
observation.
Ockham’s razor The principle that irrelevant detail should be cut away.
ceteris paribus, or all else equal A device used to analyze the relationship
between two variables while the values of other variables are held
unchanged.
Using the device of ceteris paribus is one part of the process of abstraction.
In formulating economic theory, the concept helps us simplify reality to focus
on the relationships that interest us.
We use both graphs and equations to capture the quantitative side of our
economic observations and predictions.
post hoc, ergo propter hoc Literally, “after this (in time), therefore because
of this.”
fallacy of composition The erroneous belief that what is true for a part is
necessarily true for the whole.
If you choose mischievous friends and you misbehave, are your friends causing
your misbehavior or does an inclination toward mischief cause your choice of
friends?
Several recent economics studies of the effect of roommates on college grades
help to sort out causality in peer effects.
Bruce Sacerdote, a professor at Dartmouth college—one of many schools that
randomly assign roommates to freshmen—used data on freshmen academic
and social performance, combined with their background data, to test the peer
effects from different types of roommates.
He found strong roommate effects on grade point average, effort in school, and
fraternity membership.
THINKING PRACTICALLY
THINKING PRACTICALLY
1.Would you expect college seniors who choose their own roommates to have more or
1.Would you expect college seniors who choose their own roommates to have more or
less similar grades than college freshmen who are assigned as roommates?
less similar grades than college freshmen who are assigned as roommates?
Why or why not?
Why or why not?
1.Efficiency
2.Equity
3.Growth
4. Stability
Equity
equity Fairness.
Stability
Learning to think in this very powerful way will help you better understand
the world.
As you proceed, it is important that you keep track of what you have
learned in earlier chapters. This book has a plan; it proceeds step-by-step,
each section building on the last. Make sure you understand where it all fits
in the big picture.
A time series graph shows how a single measure or variable changes over
time.
origin The point at which the horizontal and vertical axes intersect.
Y Y2 Y1
X X 2 X 1
origin X-intercept
slope Y-intercept
The primary resources that must be allocated are land, labor, and capital.
factors of production (or factors) The inputs into the process of production.
Another term for resources.
production The process that transforms scarce resources into useful goods
and services.
Nearly all the same basic decisions that characterize complex economies must
also be made in a simple economy.
The concepts of constrained choice and scarcity are central to the discipline
of economics.
opportunity cost The best alternative that we give up, or forgo, when we
make a choice or decision.
THINKING PRACTICALLY
THINKING PRACTICALLY
1.Many people think that soda consumption leads to increased obesity, and many
1.Many people think that soda consumption leads to increased obesity, and many
schools have banned the sale of soda in vending machines. Use the idea of opportunity
schools have banned the sale of soda in vending machines. Use the idea of opportunity
costs to explain why some people think these bans will reduce consumption.
costs to explain why some people think these bans will reduce consumption.
Do you agree?
Do you agree?
We trade off present and future benefits in small ways all the time.
production possibility frontier (ppf) A graph that shows all the combinations
of goods and services that can be produced if all of society’s resources are
used efficiently.
The ppf illustrates that the opportunity cost of corn production increases as we shift
resources from wheat production to corn production. Moving from point E to D, we
get an additional 100 million bushels of corn at a cost of 50 million bushels of wheat.
Moving from point B to A, we get only 50 million bushels of corn at a cost of 100
million bushels of wheat. The cost per bushel of corn—measured in lost wheat—
has increased.
A 700 100
B 650 200
C 510 380
D 400 500
E 300 550
Inefficiency
Waste and mismanagement are the results of a firm operating below its
potential.
Inefficiency
Waste and mismanagement are the results of a firm operating below its
potential.
Economic Growth
THINKING PRACTICALLY
THINKING PRACTICALLY
1.Why might we see a greater demand for festivals in poor countries than in rich ones?
1.Why might we see a greater demand for festivals in poor countries than in rich ones?
How might this be affected by choices available?
How might this be affected by choices available?
market The institution through which buyers and sellers interact and engage in
exchange.
Some markets are simple and others are complex, but they all involve
buyers and sellers engaging in exchange.
The behavior of buyers and sellers in a laissez-faire economy determines
what gets produced, how it is produced, and who gets it.
consumer sovereignty The idea that consumers ultimately dictate what will
be produced (or not produced) by choosing what to purchase (and what not to
purchase).
The amount that any one household gets depends on its income and wealth.
Income is the amount that a household earns each year. It comes in a number
of forms: wages, salaries, interest, and the like.
Wealth is the amount that households have accumulated out of past income
through saving or inheritance.
In a free market system, the basic economic questions are answered without
the help of a central government plan or directives. This is what the “free” in
free market means—the system is left to operate on its own with no outside
interference. Individuals pursuing their own self-interest will go into business
and produce the products and services that people want. Other individuals will
decide whether to acquire skills; whether to work; and whether to buy, sell,
invest, or save the income that they earn.
The basic coordinating mechanism is price.
This chapter described the economic problem in broad terms. We outlined the
questions that all economic systems must answer. We also discussed very
broadly the two kinds of economic systems. In the next chapter, we analyze the
way market systems work.
inputs or resources