Scribd
Upload
40 views14 pages

Unit 2.4 B2C (21BCAS69)

The document discusses the B2C (business to consumer) model. It became popular in the late 1990s during the dot-com boom as online retailers sold products directly to consumers. B2C involves understanding customer needs, preferences, and behaviors to tailor offerings and marketing. Major B2C platforms include Amazon and Flipkart. The model benefits both consumers through convenient shopping options and businesses through lower costs and increased sales.

Uploaded by

bhoomikasetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
40 views14 pages

Unit 2.4 B2C (21BCAS69)

The document discusses the B2C (business to consumer) model. It became popular in the late 1990s during the dot-com boom as online retailers sold products directly to consumers. B2C involves understanding customer needs, preferences, and behaviors to tailor offerings and marketing. Major B2C platforms include Amazon and Flipkart. The model benefits both consumers through convenient shopping options and businesses through lower costs and increased sales.

Uploaded by

bhoomikasetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

B C

21BCAS69

U O
S N
I S
N U
E M
S E
S BUSINESS 2 CONSUMER
2 R
Introduction To B2C

02. 03.
01.
HISTORY DEFINATION PLATFORMS

The process of selling


Business-to-consumer products & services from AMAZON
became immensely popular business to consumer who FLIPKART
during the dot-com bubble are the end users.
of the late 1990s when it And MANY MOREEE….
was mainly used to refer to In other words
online retailers who sold All these platforms are
products and services to Business sells Products created on the internet
consumers through the and services to individual
Internet. consumer directly
Introduction To B2C

01. 02. 03.


HISTORY DEFINATION PLATFORMS

The process of selling


Business-to-consumer products & services from AMAZON
became immensely popular business to consumer who FLIPKART
during the dot-com bubble are the end users.
of the late 1990s when it And MANY MOREEE….
was mainly used to refer to In other words
online retailers who sold All these platforms are
products and services to Business sells Products created on the internet
consumers through the and services to individual
Internet. consumer directly
Introduction To B2C

01. 02. 03.


HISTORY DEFINATION PLATFORMS

The process of selling


Business-to-consumer products & services from AMAZON
became immensely popular business to consumer who FLIPKART
during the dot-com bubble are the end users.
of the late 1990s when it And MANY MOREEE….
was mainly used to refer to In other words
online retailers who sold All these platforms are
products and services to Business sells Products created on the internet
consumers through the and services to individual
Internet. consumer directly
Understanding B2C Model
NEED
1
It's a customer-centric approach
that involves understanding
consumer needs, preferences, and
buying behaviour. 2 PREFERENCE

This direct interaction with


consumers allows companies to
tailor their offerings and marketing 3 BUYING BEHAVIOUR
strategies to create compelling
experiences that drive sales and
brand loyalty.
01
Customer
Segmentation:

•Dividing the target market into


distinct segments based on
demographics, behavior, or
preferences allows for targeted
marketing efforts.

•Tailoring marketing messages


and promotions to specific
segments increases the chances
of resonating with consumers.
02 Marketing and
Advertising:
•Effective marketing and advertising
campaigns are essential for
reaching and engaging with the
target audience.

•Digital marketing channels, social


media platforms, email campaigns,
and traditional advertising play
pivotal roles in reaching consumers.
03
Product/Service
Offerings:

The foundation of the B2C model


lies in the products or services
offered to consumers.

•A diverse and attractive range


of offerings ensures there is
something for every consumer
segment.

•Businesses must continuously


innovate and stay updated with
consumer trends to remain
relevant.
04 Brand Building:
•Building a strong and
recognizable brand identity
fosters trust and loyalty among
consumers.
•Consistent branding across all
communication channels
reinforces the brand's message
and values.
05
Customer Support
and Feedback:

•Excellent customer support is


crucial for addressing consumer
queries and concerns promptly.
•Encouraging and valuing
customer feedback helps
businesses identify areas for
improvement and enhances
overall customer satisfaction.
06
User Experience
and Customer
Journey:

•Providing a seamless and


enjoyable user experience
across all touchpoints is critical
in the B2C model.

•Optimizing each stage of the


customer journey leads to
increased customer satisfaction
and repeat business.
Consumers business
• MORE CONVIENT TO • LESS EXPENSIVE
SHOP TO SETUP OR
• THE GLOBAL OPERATE
MARKET
AVAILABILITY • LARGER MARKET
OF CONSUMER
• WIDER RAGE OF
PRODUCT AND
• MORE SALES &
SERVICE
PROFIT
• PERSONALIZED
SHOPPING
Consumers business
• MORE CONVIENT TO • LESS EXPENSIVE
SHOP TO SETUP OR
• THE GLOBAL OPERATE
MARKET
AVAILABILITY • LARGER MARKET
OF CONSUMER
• WIDER RAGE OF
PRODUCT AND
• MORE SALES &
SERVICE
PROFIT
• PERSONALIZED
SHOPPING

You might also like