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Key Success Factors

Key success factors (KSFs) are attributes, competencies, capabilities, and achievements that have the greatest impact on future competitive success in the marketplace. Some common KSFs mentioned in the document include expertise in technology or scientific research, the ability to improve production processes, achieving economies of scale, quality control know-how, high labor productivity, a strong brand name, product innovation capabilities, design expertise, and an overall low cost structure. KSFs can relate to areas like technology, manufacturing, marketing, skills and capabilities, distribution, and access to financial capital.

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52 views

Key Success Factors

Key success factors (KSFs) are attributes, competencies, capabilities, and achievements that have the greatest impact on future competitive success in the marketplace. Some common KSFs mentioned in the document include expertise in technology or scientific research, the ability to improve production processes, achieving economies of scale, quality control know-how, high labor productivity, a strong brand name, product innovation capabilities, design expertise, and an overall low cost structure. KSFs can relate to areas like technology, manufacturing, marketing, skills and capabilities, distribution, and access to financial capital.

Uploaded by

asra hashim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Key Success Factors

Ksf are the product attributes, competencies,


competitive capabilities and market
achievements with the greatest impact on
future competitive success in the market place
Technology related KSF
• Expertise in a particular technology or in
scientific research(important in
pharmaceuticals, internet applications, mobile
communications and most high tech industries)
• Proven ability to improve production processes
(important in industries where advancing
technology opens the way for higher
manufacturing efficiency and lower production
costs)
Manufacturing related KSF
• Ability to achieve economies of scale and/or
capture learning curve effects
• Quality control know how(important in
industries where customer insist on product
reliability)
• High utilization of fixed assets(important in
capital intensive/ high fix cost industries)
• Access to adequate supplies of skilled labour
• High labor productivity(important for items
with high labor content)
• Low cost product design and
engineering(reduces manufacturing costs)
• Ability to manufacture or assemble products
that are customized to buyer specifications
l
• A strong network of wholesale
distributors/dealers
• Strong direct sales capabilities via the internet
or having company owned retail outlets
• Ability to secure favorable display space on
retailer shelves
Marketing related KSF
• Breadth of product line and product selection
• A well known and well respected brand name
• Fast, accurate technical assistance
• Courteous personalized customer services
• Accurate filling of buyer orders
• Customer guarantees and warranties(important
in new product introductions)
• Clever advertising
Skills and capability related KSF
• A talented workforce(important in
professional services like accounting and
investment banking)
• National or global distribution capabilities
• Product innovation capbilities(important in
industries where rivals are racing to be first to
market with new product attributes or
performance features )
• Design expertise (important in fashion and
apparel industries)
• Short delivery time capability
• Supply chain managemen capabilities
• Strong ecommerce capabilities
Other types of KSF
• Overall low costs(not just in manufacturing) so
as to be able to profitably meet low price
expectation of customer
• Convenient locations(important in many
retailing businesses)
• Ability to provide fast, convenient after the
sale repairs and service
• A strong balance sheet and access to financial
capital
• Patent protection

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