01 Create A Transparent and Defensible IT Budget Storyboard
01 Create A Transparent and Defensible IT Budget Storyboard
Defensible IT Budget
EXECUTIVE BRIEF
Analyst
Perspective
A budget’s approvability is about It’s that time of year again – budgeting. Most organizations invest a lot of time and effort
in a capital project selection process, tack a few percentage points onto last year’s OpEx,
transparency and rationale, not the size of do a round of trimming, and call it a day. However, if you want to improve IT financial
the numbers. transparency and get your business stakeholders and the CFO to see the true value of IT,
you need to do more than this.
Your IT budget is more than a once-a-year administrative exercise. It’s an opportunity to
educate, create partnerships, eliminate nasty surprises, and build trust. The key to doing
these things rests in offering a range of budget perspectives that engage and make sense to
your stakeholders, as well as providing iron-clad rationales that tie directly to
organizational objectives.
The work of setting and managing a budget never stops – it’s a series of interactions,
conversations, and decisions that happen throughout the year. If you take this approach to
budgeting, you’ll greatly enhance your chances of creating and presenting a defensible
annual budget that gets approved the first time around.
Jennifer Perrier
Principal Research Director
IT Financial Management Practice
Info-Tech Research Group
Info-Tech Insight
CIOs need a straightforward way to create and present an approval-ready IT budget that demonstrates the value IT is delivering to the business and
speaks directly to different stakeholder priorities.
Lack of transparency
IT leaders don’t have Outmoded finance IT absorbs unplanned spend
IT and the business IT and the business don’t
sufficient access to department expenditure because business leaders The business doesn’t
have meaningful
aren’t speaking the same information about, or categorizations don’t don’t realize or consider understand what IT is, what
conversations about IT costs,
language. involvement in, business accommodate IT’s real cost the impact of their it does, or what it can offer.
opportunities, or investments.
decisions and objectives. categories. decisions on IT.
Defining and demonstrating IT leaders may not have the CapEx and OpEx approval IT activities usually have The relationship between
Much of IT, especially
financial literacy or acumen and tracking mechanisms an indirect relationship IT spending and how it
the value of IT and its infrastructure, is invisible to
needed to translate IT are handled separately with revenue, making value supports achievement of
investments isn’t the business and is only
activities and needs into when, in reality, they’re calculations more business objectives is
straightforward. noticed if it’s not working.
business terms. highly interdependent. complicated. not clear.
Business value
Both IT and the
business feel more
pain than not about
IT’s delivery of
business value
Source for above charts: Info-Tech Research Group, Source for above charts: Info-Tech Research Group,
IT Management & Governance Diagnostic, Jan-Dec 2022, n=211. CEO-CIO Alignment Diagnostic, Jan-Dec 2022, n=76.
Info-Tech Research Group | 7
To move forward, first you need to get unstuck
Today’s IT budgeting challenges have been growing for a long time. Overcoming these challenges means
untangling yourself from the grip of the root causes.
The three principles above are all about IT’s changing relationship to the business. IT leaders need a
systematic and repeatable approach to budgeting that addresses these principles by:
• Clearly illustrating the alignment between the IT budget and business objectives.
• Showing stakeholders the overall value that IT investment will bring them.
• Demonstrating where IT is already realizing efficiencies and economies of scale.
• Gaining consensus on the IT budget from all parties affected by it.
Phase 1. Understand budget 1. Gather your data 1. Develop alternate 1. Aggregate your 1. Plan your presentation
steps purpose 2. Review historical scenarios forecasts content
2. Know your performance 2. Develop project CapEx 2. Stress-test your 2. Build your budget
stakeholders 3. Set budget goals forecasts forecasts presentation
3. Continuously pre-sell 3. Develop non-project 3. Challenge and perfect 3. Present, finalize, and
your budget CapEx and OpEx your rationales submit your budget
forecasts
Phase An understanding of your Information and goals for Completed forecasts for A final IT budget for An IT budget
outcomes stakeholders and what planning next fiscal project and non-project proposal including presentation.
your IT budget means to year’s IT budget. CapEx and OpEx. scenario-based
them. alternatives.
IT Budget
Executive Presentation IT Cost Forecasting and
Budgeting Workbook
Phase 5: Create a focused presentation
This Excel tool allows you to capture and
for your proposed IT budget that will
work through all elements of your IT
engage your audience and facilitate
forecasting from the perspective of
approval.
multiple key stakeholders and generates
compelling visuals to choose from to
populate your final executive
presentation.
Guided Implementation
DIY Toolkit Workshop Consulting
“Our team has already made this “Our team knows that we need to “We need to hit the ground “Our team does not have the time
critical project a priority, and we fix a process, but we need running and get this project or the knowledge to take this
have the time and capability, but assistance to determine where to kicked off immediately. Our project on. We need assistance
some guidance along the way focus. Some check-ins along the team has the ability to take this through the entirety of this
would be helpful.” way would help keep us on over once we get a framework project.”
track.” and strategy in place.”
Diagnostics and consistent frameworks are used throughout all four options.
Info-Tech
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Research Group| 17
Group | 17
Workshop Overview Contact your account representative for more information.
[email protected] 1-888-670-8889
operations and costs. and select content to 5.2 Set up review time for
1.3 Gather your data. 2.3 Review project proposals
include in presentation. workshop deliverables and
and costs. 3.3 Map and tally total non-
1.4 Map and review historical to discuss next steps.
project CapEx and OpEx. 4.3 Fine tune rationales.
financial performance. 2.4 Map and tally total project
CapEx. 3.4 Develop and/or confirm 4.4 Develop presentation and
1.5 Rationalize last year’s
proposed expenditure write commentary.
variances. 2.5 Develop and/or confirm
rationales.
project-business alignment,
1.5 Set next year’s budget
ROI, and cost-benefit
targets.
statements.
1. Budget process and culture 1. Forecasted project-based 1. Forecasted non-project- 1. Final proposed IT budget for 1. Completed IT Budget
assessment. capital expenditure mapped based capital expenditure next fiscal year. Executive Presentation.
against the four views of the and operating expenditure
Deliverables
Lay Your Get Into Budget-Starting Develop Your Build Your Create and Deliver Your
Foundation Position Forecasts Proposed Budget Presentation
1.1 Understand what your budget 2.1 Assemble your resources 3.1 Develop assumptions and 4.1 Aggregate your numbers 5.1 Plan your content
is alternative scenarios
2.2 Understand the four views of 4.2 Stress test your forecasts 5.2 Build your presentation
and does
the ITFM Cost Model 3.2 Forecast your project CapEx
4.3 Challenge and perfect your 5.3 Present to stakeholders
1.2 Know your stakeholders
2.3 Review last year’s budget vs. 3.3 Forecast your non-project rationales
5.4 Make final adjustments and
1.3 Continuously pre-sell your actuals and five-year historical CapEx and OpEx
submit your IT budget
budget trends
2.4 Set your high-level goals
This phase will walk you through the following Create a Transparent and
activities:
This phase involves the following participants: Defensible IT Budget
• Seeing your budget as a living governance tool
• Head of IT
• Understanding the point of view of different
• IT Financial Lead
stakeholders
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• Gaining tactics for setting future IT spend expectations • Other IT Management
Lay Your Foundation
Most people know what a budget is, but it’s important to understand its “CFOs are not thinking that they
true purpose and how it’s used in your organization before you engage want to shut down IT spend.
in any activity or dialogue about it.
Nobody wants to do that.
In strictly objective terms: I always looked at things in
terms of revenue streams –
• A budget is a calculated estimate of income vs. expenditure for a
period in the future, often one year. Basically, it’s an educated guess where the cash inflow is
about how much money will come into a business entity or unit and coming from, where it’s going
how much money will go out of it. to, and if I can align my cash
• A balanced budget is where income and expenditure amounts are outflows to my revenue stream.
equal. Where I always got suspicious
• The goal in most organizations is for the income component of the as a CFO is if somebody
budget to match or exceed the expenditure component. can’t articulate spending
If it doesn’t, this results in a deficit that may lead to debt. in terms of a revenue stream.
I think that’s how most
CFOs operate.”
Simply put, a budget’s fundamental purpose is to plan and communicate how an organization
– Carol Carr, Technical Counselor,
will avoid deficit and debt and remain financially viable while meeting its various
Info-Tech Research Group and Former CFO
accountabilities and responsibilities to its internal and external stakeholders.
If things are running well, this culmination point in the overall budget development and management
process is just a formality, not the beginning, middle, and end of the real work. Ideally:
• Budgets are actually used: The whole organization uses budgets as tools to actively manage day-to-day “A well-developed and presented
operations and guide decision making throughout the year in alignment with priorities as opposed to budget should be the numeric
something that’s put on a shelf or becomes obsolete within a few months. manifestation of your IT strategy that’s
• Interdependencies are evident: No discrete area of spend focus is an island – it’s connected directly or
well communicated and understood by
indirectly with other areas of spend, both within IT and across the organization. For example, one server your peers. When done right, budgets
interacts with multiple business applications, IT and business processes, multiple IT staff, and even should merely affirm what’s already
vendors or external managed service providers. Cost-related decisions about that one server – maintain, been understood and should get
repurpose, consolidate, replace, discard – will drive other areas of spend up or down. approved with minimal pushback.”
• There are no surprises: While this does happen, your budget presentation isn’t a great time to bring up a – Patrick Gray, TechRepublic, 2020
new point of significant spend for the first time. The items in next year’s proposed budget should be
priorities that are already known, vetted, supported, and funded.
It’s in your job description. For some stakeholders, it’s the most important part of it.
While not a contract per se, your IT budget is an objective When it comes to your budget (and all things financial), your job is to
and transparent statement made in good faith that shows: be ethical, careful, and wise:
• You know what it takes to keep the organization viable. 1. Be honest. Business ethics matter.
• You understand the organization’s accountabilities and 2. Be as accurate as possible. Your expenditure predictions won’t be perfect,
responsibilities as well as those of its leaders. but they need to be best-effort and defensible.
• You’re willing and able to do your part to meet these 3. Respect the other players. They have their own roles, motivations, and
accountabilities and responsibilities. mandates. Accept and respect these by being a supporter of their success
instead of an obstacle to them achieving it.
• You know what your part of this equation is, as well as what
parts should and must be played by others. 4. Connect the dots to income. Always keep the demonstration of business
value in your sights. Often, IT can’t draw a straight line to income, but
demonstrating how IT expenditure supports and benefits future, current,
and past (but still relevant) business goals and strategies, which in turn
affect income, is the best course.
5. Provide alternatives. There are only so many financial levers your
organization can pull. An action on one lever will have wanted and
unwanted consequences on another. Aim to put financial discussions in
terms of risk-focused “what if” stories and let your business partners
decide if those risks are satisfactory.
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Budgeting processes tend to be similar – it’s budgeting
cultures that drive differences
The basic rules of good budgeting are the same everywhere. Bad budgeting processes, however, are usually
caused by cultural factors and can be changed.
What’s the same everywhere… What’s unchangeable… What’s changeable…
For right or wrong, most budgeting processes There are usually only three things about an Budgeting processes are rarely questioned. It
follow these general steps: organization’s budgeting process that are never occurs to most people to challenge this
untouchable and can’t be changed: system, even if it doesn’t work. Who wants to
1. Capital project vetting and selection for the challenge the CFO? No one.
next fiscal year starts three-to-six months 1. The legal and regulatory mandates that
before the end of the current fiscal year. govern financial funding, accounting, and Review your organization’s budgeting culture to
reporting practices. These are often specific discover the negotiable and non-negotiable
2. Operational expenditure, including salaries, to industries and spend types. constraints. Specifically, look at these
is looked at later with much less formality potentially-negotiable factors if they’re
and scrutiny with an aim to cut. 2. The accounting rules your organization obstacles to IT budgeting success:
follows, such as GAAP, or IFRS. These too
3. Each business unit does a budget may be legally mandated for government • Timeframes and deadlines
presentation and makes directed entities and publicly-traded companies.
amendments (usually trimming). • Order of operations
3. Hard limits on the projected available • Areas of focus (CapEx vs. OpEx)
4. The approved budget numbers are plugged income the CFO has to distribute.
into a standard, sub-optimal budget template • Funding sources and ownership
provided by Finance. • Review/approval mechanisms
• Templates and tools
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1.1 Review your budgeting process and culture
1 hour
1. Review the following components of your budget process using the business case pitches? Is IT appropriately included in business case
development? Is there any benefit to implementing show-back or
questions provided for each as a guideline.
charge-back?
a) Legal and regulatory mandates. What are the external rules that g) Review/approval mechanisms. Are strategies and priorities used to
govern how we do financial tracking and reporting? How do they rank
manifest in our processes? proposed spend clear and well communicated? Are spend approvers
b) Accounting rules used. What rules does our finance department use objective in their decision making? Do different approvers apply the
and why? Do these rules allow for more meaningful representations of same
IT spend? Are there policies or practices in place that don’t appear to standards and tools?
be backed by any external standards? h) Templates and tools. Are the ones provided by Finance, the PMO,
c) Timeframes and deadlines. Are we starting the budgeting process and
too late? Do we have enough time to do proper due diligence? Will other groups sufficient to document what we need to document? Are
expenditures approved now be out of date when we go to execute? they
Are there mechanisms to update spend plans mid-cycle? accessible and easy to use? Are they automated and integrated so we
only have to enter data once?
d) Order of operations. What areas of spend do we always look at first,
such as CapEx? Are there any benefits to changing the order in which 2. On the slide following these activity instructions, rate how effective each
we do things, such as examining OpEx first? of the above is on a scale of 1-10 (where 10 is very effective) in
supporting the budgeting process. Note specific areas of challenge and
e) Areas of focus. Is CapEx taking up most of our budgeting cycle time?
opportunity for change.
Are we spending enough time examining OpEx? Is IT getting enough
time from the CFO compared to other units?
f) Funding sources and ownership. Is IT footing most of the
technology bills? Are business unit leaders fronting any technology
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1.1 Review your budgeting process and culture
The CFO carries big responsibilities focused on mitigating organizational risks. It’s not their job to be generous or flexible when so
much is at stake. While the CEO appears higher on the organizational chart than the CFO, in many ways the CFO’s accountabilities
and responsibilities are on par with, and in some cases greater than, those of the CEO.
• Explanation of anticipated sources of funding. Specifically, indicate whether the funding required is
a brand-new net increase or a reallocation from the existing pool.
• Details (upon request). Have these available for every aspect of your proposed budget.
sloppiness among business unit leaders dealing with. Everyone is competing for won’t match what’s in Finance’s budget
means that a CFO may come into budget their piece of the pie, and some business template or general ledger. Annual
conversations with skepticism. This can put unit leaders are persistent. A good CFO will budgeting isn’t the best time to bring this
them on the offensive and put you on the stay out of the politics and not be swayed by up. Respect Finance’s categories, but plan to
defensive. You have to prove yourself. sweet talk, but it can be an exhausting tackle permanent changes at a less busy
experience for them. time.
Engaging in the budgeting process is your The CFO will not know as much as you An important governance objective is to
Potential
best chance to demonstrate your knowledge about the role technology could and should change the way IT expenditure is
about the business and your financial play in the organization. Introduce new categorized and tracked to better reveal and
acumen. The more that the CFO sees that language around technology focused on understand what’s really happening. This
you get it and are taking it seriously, the capabilities and benefits. This will start to process should be done gradually over time,
more confidence and trust they’ll have in shift the conversation away from costs and but definitely communicate what you want
you. toward value. to do and why.
Disagreement is common between business-function leaders – they have different primary areas of focus, and conflict and
misalignment are natural by-products of that fact. It’s also hard to make someone care as much about your priorities as you do.
Focus your efforts on sharing and partnering, not converting.
concerns than your IT budget. They have completely unaware of how they use IT, the past or has historically been
their own budget to figure out plus other in- how much they use, and how they could use underserved, they may be hesitant to let you
flight issues. The head of sales, for instance, it more or differently to improve their in, may be married to their own solutions, or
is going to be more concerned with hitting performance. They may have a learning perhaps do not know how to express what
sales goals for this fiscal year than planning curve to tackle before they can start to see they need.
for next. your relationship as collaborative.
You and other business unit leaders have a Be genuinely curious about the business You only need to solve one problem for a
Potential
lot in common. You all share the objective unit, how it works, and how they overcome business unit to change how they think of
of helping the organization succeed. Focus obstacles. See the organization from their you. Just one. Find that one thing that will
in on your shared concerns and how you can point of view. For now, keep your make a real difference – ideally small but
make progress on them together before technologies completely out of the impactful – and work it into your budget.
digging into your unique challenges. discussion – that will come later on.
Unlike the CFO and CXOs, the CEO is responsible for seeing the big picture. That means they’re operating in the
realm of big problems and big ideas – they need to stay out of the weeds. IT is just one piece of that big picture, and
your problems and ideas are sometimes small in comparison. Use any time you get with them wisely.
about technology. For them, IT is strictly a pervasive in every industry. There may be what needs to be done on the inside. The
cost center operating on the margins. If they one or more non-IT senior management CEO has to assess and respond quickly,
don’t have a strategic vision that includes layers between IT and the office of the CEO, changing priorities and plans in an instant.
technology, IT’s budget will always be as well as other bureaucratic hurdles, which An indecisive CEO that’s built an inflexible
about efficiency and cost control and not prohibit your direct access. organization will make it difficult to pivot
investment. as needed.
Sometimes, IT just needs to wait it out. The Other business-function executives may Regardless of who’s at the helm, systematic
Potential
biggest shifts in technology interest often need to be IT’s voice. Investment proposals investment in agile and flexible solutions
come with an outright change in the may be more compelling coming from them that can be readily scaled, decoupled,
organization’s leadership. In the meantime, anyway. Behind-the-scenes partnerships and redeployed, or decommissioned is a good
fine-tune your operational excellence, brush high-profile champions are something you strategy. Use recent crises to help make the
up on business skills, and draft out your best want regardless of your degree of CEO strategic case for a more resilient posture.
ideas on paper. access.
Most budget drafts start with internal IT These common organizational units and their You probably don’t want to lead your budget
management discussion. These managers are managers tend to represent discrete IT presentation with IT’s perspective – it won’t
differentially responsible for apps dev and service verticals. This means the CIO service make sense to your stakeholders. Instead,
maintenance, service desk and user support, view is a natural structural starting point for select certain impactful pieces of your view
networks and data center, security, data and your budget-building process. Stakeholder to drop in where they provide valued
analytics, and so forth. views of your budget will be derived from information and augment the IT budget
this first view. story.
1 hour
1. Use the “Stakeholder alignment assessment” template slide following this Input Output
one to document the outcomes of this activity.
2 Identify partners
5 Communicate IT initiatives at launch
Don’t let initiatives fall off everyone’s radar once approved.
Nothing’s better than having a team of supporters when pitch
day comes. Quietly get them on board early and be direct about Keep stakeholders up to speed on major milestones achieved,
the role each of you will play. and remind them of the benefits they’re paying for on go-live
day and as they’re realized thereafter.
3 Always be prepared
6 Communicate IT successes
Have information and materials about proposed initiatives at- Carry the same narrative forward through to the end and tell
the-ready. You never know when you’ll get your chance. But if the whole story. Include comments from stakeholders and
your facts are still fuzzy, do more homework first. beneficiaries about the value they’re receiving.
.
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Pre-selling with partners
The thing with pre-selling to partners is not to take a selling approach. Take a collaborative approach instead.
A partner is an influencer, advocate, or beneficiary of the expenditure or A collaborative approach tends to result in a higher level of
investment you’re proposing. Partners can: commitment
• Advise you on real business impacts. than a selling approach.
• Voice their support for your funding request. Put yourself in their shoes, using their language. Asking
“How will this affect you?” focuses on what’s in it for them.
• Present the initial business case for funding approval themselves.
• Agree to fund all or part of an initiative from their own budget.
When partners agree to pitch or fund an initiative, IT can lose control of it. CIO: CMO:
Make sure you set specific expectations about what IT will help with or do on an “We’re thinking of investing in “Yes, we currently pay two
technology that marketing can use employees to post on Facebook
ongoing basis, such as:
to automate posting content to and Twitter, so if it could make that
• Calculating the upfront and ongoing technology maintenance/support costs of social media. Is that something you more efficient, then there would be
the initiative. could use?” cost savings there.”
• Leading the technology vetting and selection process, including negotiating with
vendors, setting service-level agreements, and finalizing contracts.
• Implementing selected technologies and training users.
• Maintaining and managing the technology, including usage metering.
• Making sure the bills get paid.
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Pre-selling with approvers
The key here is to avoid surprises and ensure the big questions are answered well in advance of decision day.
An approver is the CFO, CEO, board, council, or committee that formally Blindsiding approvers with a major request at a budget
commits funding support to a program or initiative. Approvers can: presentation could trigger an emotional response, not the
• Point out factors that could derail realization of intended benefits. rational and objective one you want.
• Know that a formal request is coming and factor it into their planning. Make approvers part of the solution by soliciting their
advice and setting their expectations well in advance.
• Connect your idea with others to create synergies and efficiencies.
• Become active advocates.
When approvers cool to an idea, it’s hard to warm them up again. Gradually
socializing an idea well in advance of the formal pitch gives you the chance to isolate CIO: “The underwriting team and CFO: “How do the agents feel
and address those cooling factors while they’re still minor. Things you can address if I think there’s a way to cut new about it? They submit to
you get an early start with future approvers include: policyholder approval turnaround underwriting differently and might
from 8 to 10 days down to 3 or 4 not want to change. They’d all
• Identify and prepare for administrative, regulatory, or bureaucratic hurdles. using an online intake form. Do need to agree on it. Exactly how
you see any obstacles?” does this impact sales?”
• Incorporate approvers’ insights about organizational realities and context.
• Further reduce the technical jargon in your language.
• Fine tune the relevance and specificity of your business benefits statements.
• Get a better sense of the most compelling elements to focus on.
1 hour
1. Use the “Stakeholder pre-selling strategy” template slide following this Input Output
instruction slide to document the outcomes of this activity.
Build in the elements from the start that you need to “Many departments have mostly
facilitate budgetary approval. labor for their costs. They’re not
You should now have a deeper understanding of the what, why, and who of your IT budget. buying a million and a half or two
These elements are foundational to streamlining the budget process, getting aligned with
peers and the executive, and increasing your chances of winning budgetary approval in the million dollars’ worth of software
end.
In this phase, you have:
every year or fixing things that
• Reviewed what your budget is and does. Your budget is an important governance and break. They don’t share IT’s
communication tool that reflects organizational priorities and objectives and IT’s
understanding of them. operations mindset and I think they
• Taken a closer look at your stakeholders. The CFO, CEO, and CXOs in your organization get frustrated.”
have accountabilities of their own to meet and need IT and its budget to help them
succeed. – Matt Johnson, IT Director Governance and Business
Solutions, Milwaukee County
• Developed a strategy for continuously pre-selling your budget. Identifying opportunities
and approaches for building relationships, collaborating, and talking meaningfully about
IT and IT expenditure throughout the year is one of the leading things you can do to get
on the same page and pave the way for budget approval.
Lay Your Get Into Budget-Starting Develop Your Build Your Create and Deliver Your
Foundation Position Forecasts Proposed Budget Presentation
1.1 Understand what your budget 2.1 Assemble your resources 3.1 Develop assumptions and 4.1 Aggregate your numbers 5.1 Plan your content
is alternative scenarios
2.2 Understand the four views of 4.2 Stress test your forecasts 5.2 Build your presentation
and does
the ITFM Cost Model 3.2 Forecast your project CapEx
4.3 Challenge and perfect your 5.3 Present to stakeholders
1.2 Know your stakeholders
2.3 Review last year’s budget vs. 3.3 Forecast your non-project rationales
5.4 Make final adjustments and
1.3 Pre-sell your budget all year actuals and five-year historical CapEx and OpEx
submit your IT budget
trends
2.4 Set your high-level goals
This phase will walk you through the following • Setting goals and metrics for the next budgetary cycle. Create a Transparent and
activities:
This phase involves the following participants: Defensible IT Budget
• Putting together your budget team and gather your
• Head of IT
data.
• Selecting which views of the ITFM Cost Model you’ll • IT Financial Lead
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use. • Other IT Management
Get into budget-starting position
IT Domain Managers • Knowledge of services and their outputs. They will be active participants in budgeting for their specific domains,
• Understanding of cost drivers for the services act as a second set of eyes, assist with and manage their domain
they manage. budgets, and engage with stakeholders.
Project Managers • Knowledge of project requirements. Project managers will assist in capital and operational forecasting and
• Project budgeting. will review project budgets to ensure accuracy. They will also assist in
• Understanding of project IT-specific costs. forecasting the operational impacts of capital projects.
As the head of IT, your role is as the budgeting team lead. You understand both the business and IT strategies, and
have relationships with key business partners. Your primary responsibilities are to guide and approve all budget
components and act as a liaison between finance, business units, and IT.
2. Organize a meeting with your IT department management team, team Input Output
leaders, and project managers.
5. Identify specific tasks and activities that each member of the team must
complete in support of the budgeting exercise. Materials Participants
6. Set up additional checkpoints, working sessions, or meetings that will take
you through to final budget submission. • IT Cost Forecasting and • Head of IT
Budgeting Workbook
7. Document your budget team members, responsibilities, deliverables, and • IT Financial Lead
due dates on the “Planning Variables” tab in the IT Cost Forecasting & • Whiteboard/flip charts
• Other IT Management
Budgeting Workbook.
You may decide not to use all four views based on your goals, audience, and available time. However, let’s start with how you can use the
first two views, the CFO expense view and the CIO service view.
Forecasting this
view is mandatory
The CFO expense view is fairly traditional – The CIO service view is your view, i.e. it’s how IT
workforce and vendor. However, Info-Tech’s approach tends to organize and manage itself and is often the
breaks down the vendor software and hardware buckets logical starting point for expenditure planning and
into on-premises and cloud. Making this distinction is Forecasting this view analysis. Sub-categories in this view, such as security
increasingly critical given key differences in CapEx vs. is recommended and data & BI, can also resonate strongly with business
OpEx treatment. stakeholders and their priorities.
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Extend your dialogue to the business
Applying the business optimization views of the ITFM Cost Model can bring a level of sophistication to your
IT cost analysis and forecasting efforts.
Some views take a bit more work to map out, but they can be powerful tools for communicating the value of IT to the business. Let’s look at
the last two views, the CXO business view and the CEO innovation view.
The CXO business view looks at IT expenditure The CEO innovation view is one of the hardest to
business unit by business unit so that each can Forecasting this analyze and forecast since a single spend item may
understand their true consumption of IT resources. This view is apply to innovation, growth, and keeping the lights on.
view relies on having a fair and reliable cost allocation recommended However, if you have an audience with the CEO and
formula, such as one based on relative headcount, so it they want IT to play a more strategic or innovative role,
runs the risk of inaccuracy. then this view is worth mapping.
Forecasting this view
is optional
For last fiscal year, pinpoint the following metrics and information:
Budgeted and actual IT expenditure overall and by major cost category. Actual IT expenditure as a percentage of organizational revenue.
Categories will include workforce (employees/contractors) and vendors This is a widely-used benchmark that your CFO will expect to see.
(hardware, software, contracted services) at a minimum.
Actual IT CapEx and OpEx.
The known and likely drivers behind budgeted vs. actual variances.
CapEx is often more variable than OpEx over time. Separate them so you
Your rationales will affect your perceived credibility. Be straightforward, can see the real trends for each. Consider:
avoid defending or making excuses, and just show the facts.
• Sub-dividing CapEx by strategic projects and non-strategic “business as
Ask your CFO what they consider acceptable variance thresholds for usual” spend (e.g. laptops, network maintenance gear).
different cost categories to guide your variance analysis, such as 1% for • Showing overall CapEx and OpEx as percentages of their organization-
overall IT expenditure. wide counterparts if that information is available.
Info-Tech Research Group | 58
Next, review your five-year historical expenditure trends
2. On Tab 1, “Historical Events & Projects,” note the cost-driving and cost- d) Enter FTEs by business function in columns R-AA, rows 34-43.
saving events that occurred last fiscal year that drove any variance Expenditure per FTE and year-over year comparative metrics will
between budgeted and actual expenditure. Describe the nature of their be
impact and current status (ongoing, resolved – temporary impact, or calculated for you.
resolved – permanent impact). 5. Using Tabs 2, “Historical Expenditure” and 3, “Historical Analysis”,
3. Also on Tab 1, “Historical Events & Projects”, summarize the work done review and analyze the resulting data sets and graphs to identify overall
on capital or strategic projects, expenditures, and status (in progress, patterns, specifically notable increases or decreases in a particular
deferred, canceled, or complete). category of expenditure or where rationales are repeated across categories
or views (these are significant).
4. On Tab 2, “Historical Expenditure”:
6. Finally, flag any data points that help demonstrate achievement of, or
a) Enter the budgeted and actuals data for last fiscal year in columns
progress toward, any cost-control measures you implemented.
D-H for the views of the ITFM Cost Model you’re opted to do, i.e.
CFO expense view, CIO service view, CXO business view, and CEO
innovation view. Download the IT Cost Forecasting and
b) Enter a brief rationale for any notable budgeted-versus-actuals Budgeting Workbook
variances or other interesting items in column K.
c) Enter actuals data for the remaining past five fiscal years in columns
Info-Tech Research Group | 61
2.3 Review your historical IT expenditure
• Budgeted data for the • Mapped budgeted for last • IT Cost Forecasting and • Head of IT
previous fiscal year and fiscal year, mapped actuals Budgeting Workbook
• IT Financial Lead
actuals data for the previous for the past five fiscal
• Whiteboard/flip charts
five fiscal years years, and variance metrics • Other IT Management
and rationales
What’s the state of What are the What has the business What’s the business
the economy and how is organization’s stated explicitly communicated executive’s attitude on
it affecting your organization? strategic goals and objectives? about finance-related targets? budget increase requests?
Some industries are very sensitive These can change year to year as Do your best to honor mandates. If the CFO and others rail against
to economic cycles, causing wild well, and often manifest on the However, if cuts are suggested that even the most necessary inflation-
budget fluctuations year to year. CapEx side in the form of strategic could jeopardize core service driven increases, you’ll need to take
This uncertainty can reduce the projects selected. Since this is so delivery, tread cautiously, and pick a conservative approach, focus on
volume of spend you automatically variable, using previous years’ your battles. You may be able to halt cost-saving initiatives, and plan to
carry over one year to the next, CapEx to determine next fiscal’s new capital spend to generate cuts, redirect last year’s expenditures
making past spend patterns less CapEx isn’t always useful except in but these projects may get approved instead of pursuing net-new spend.
relevant to your current budgeting regard to multi-year, ongoing capital anyway, with IT expected to make
effort. projects. cuts to OpEx.
Project CapEx is tied to one-time strategic User-driven “business as usual” CapEx Network/data center-driven “business-as-
projects requiring investment in new assets. manifests via changes (often increases) in usual” CapEx is about core infrastructure
organizational headcount due to growth. maintenance.
• This CapEx will probably be variable year to
year, going up or down depending on the • Costs here focus on end-user hardware like • Costs here focus on the purchase of network
organization’s circumstances or goals. desktops, laptops, and peripherals. and data center hardware and other equipment
• Any new capital software acquisitions you have to maintain existing infrastructure services and
• This area of spend is driven largely by the planned will also be affected in terms of performance.
business and not IT. Plan to set project CapEx number of licenses required. • Increased outsourcing often drives down this
targets in close partnership with the business area of “business as usual” CapEx by reducing
and function as a steward of these funds instead • Get reliable estimates of department-by-
department hiring plans for next fiscal year to the purchase of new on-premises solutions and
of as an owner. eliminating network and data center
better account for these in your budget.
maintenance requirements.
Unanticipated hiring and the need to buy end-user hardware is cited as a top cause of budget grief by IT leaders – get ahead of this. Project CapEx, however, is
usually determined via business-based capital project approval mechanisms well in advance. And don’t forget to factor in pre-established capital asset
depreciation amounts generated by all the above!
Info-Tech Research Group | 66
2.4 Set your high-level IT budget targets and metrics
8 hours
1. Download the IT Cost Forecasting and Budgeting Workbook to document Document this in the “Budget Targets & Metrics” table on the “Planning
the outcomes of this activity. Variables” tab in the IT Cost Forecasting and Budgeting Workbook. sed
on known capital projects, changes in headcount, typical “business as
2. Review the context in which your organization is currently operating and
usual” equipment expenditure, and pre-established capital asset
expects to operate in the next fiscal year. Specifically, look at:
depreciation amounts, set general project CapEx and non-project CapEx
a) The state of the economy. targets. Document these in the “Budget Targets & Metrics” table on the
b) Stated goals, objectives, and targets. “Planning Variables” tab in the IT Cost Forecasting and Budgeting
c) The executive’s point of view on budget increase requests. Workbook.
Document your factors, assessment, rationale, and considerations in the 4. Finally, set your overarching IT budget process success metrics. Also
“Business Context Assessment” table on the “Planning Variables” tab in document these in the “Budget Targets & Metrics” table on the “Planning
the IT Cost Forecasting and Budgeting Workbook. Variables” tab in the IT Cost Forecasting and Budgeting Workbook.
Lay Your Get Into Budget-Starting Develop Your Build Your Create and Deliver Your
Foundation Position Forecasts Proposed Budget Presentation
1.1 Understand what your budget 2.1 Assemble your resources 3.1 Develop assumptions and 4.1 Aggregate your numbers 5.1 Plan your content
is alternative scenarios
2.2 Understand the four views of 4.2 Stress test your forecasts 5.2 Build your presentation
and does
the ITFM Cost Model 3.2 Forecast your project CapEx
4.3 Challenge and perfect your 5.3 Present to stakeholders
1.2 Know your stakeholders
2.3 Review last year’s budget vs. 3.3 Forecast your non-project rationales
5.4 Make final adjustments and
1.3 Pre-sell your budget all year actuals and five-year historical CapEx and OpEx
submit your IT budget
trends
2.4 Set your high-level goals
This phase will walk you through the following • Forecasting your non-project CapEx and OpEx. Create a Transparent and
activities:
This phase involves the following participants: Defensible IT Budget
• Documenting the assumptions behind your
• Head of IT
proposed budget and develop alternative scenarios.
An un-pullable lever and a pullable lever (and how much you can pull it) have one important thing in common – they are all
fundamental assumptions that influence your decisions.
My current employees will still be here 18 months from now. My current vendors aren’t going to discontinue the products we have.
My organization’s executive team will be the same 18 months from now. My current key vendors will be around for years to come.
My organization’s departments, divisions, and general structure will be the same 18 months from now. IT has to be an innovation leader.
We won’t be involved in any merger/acquisition activity next fiscal year. IT has always played the same role here and that won’t change.
There won’t be a major natural disaster that takes us offline for days or even weeks. We must move everything we can to the cloud.
We won’t be launching any new products or services next fiscal year. Most of our IT expenditure has to be CapEx, as usual.
You won’t put some of these assumptions into your final budget presentation. It’s simply worthwhile knowing what
they are so you can challenge them when forecasting.
Info-Tech Research Group | 73
Based on your assumptions, define the primary scenario
that will frame your budget
Your primary scenario is the one you believe is most likely to happen and upon which you’ll build your IT cost
forecasts.
A note on probability…
%
Now it’s time to outline your primary scenario.
• A scenario is created by identifying the variable factors embedded in • A non-negotiable constraint doesn’t have any
your assumptions and manipulating them across the range of variables to manipulate. It’s a 100% probability that
possibilities. This manipulation of variables will result in different must be rigidly accommodated and protected in your
scenarios, some more likely or feasible than others. scenario. An example is a long-standing industry regulation
• Your primary scenario is the one you believe is the most feasible and/or that shows no signs of being updated or altered and must be complied with
likely to happen (i.e. most probable). This is based on: in its current state.
• A negotiable constraint has many more variables in play. Your goal is to
o Your understanding of past events and patterns. identify the different potential values of the variables and determine the
o Your understanding of your organization’s current context. degree of probability that one value is more likely to be true or feasible than
o Your understanding of IT’s current context. another. An example is that you’re directed to cut costs, but the amount
could be as little as 3% or as much as 20%.
o Your understanding of the organization’s objectives.
• And then there are the unknowns. These are circumstances, events, or
o Your assessment of negotiable and non-negotiable constraints and initiatives that inevitably happen, but you can’t predict when, what, or how
other assumptions for both IT and the organization. much. This is what contingency planning and insurance are for. Examples
include a natural disaster, a pandemic, a supply chain crisis, or the CEO
simply changing their mind. Its safe to assume something is going to
What could or will be your organization’s new current state at the happen, so if you’re able to establish a contingency fund or mechanisms
end of next fiscal year? that let you respond, then do it.
Info-Tech Research Group | 74
Next, explore alternative scenarios, even those that may seem
a bit outrageous
Offering alternatives demonstrates that you weighed all the pertinent factors and that you’ve thought broadly
about the organization’s future and how best to support it.
Primary scenario approval can be helped by putting that scenario alongside alternatives that are less
attractive due to their cost, priority, or feasibility. Alternative scenarios are created by manipulating or
eliminating your negotiable constraints or treating specific unknowns as knowns. Here are some common
alternative scenarios.
The high-cost scenario: Assumes very positive
economic prospects. Characterized by more of
everything – people and skills, new or more Target 10-20%
sophisticated technologies, projects, growth, and more expenditure
innovation. Remember to consider the long-term than your The dark horse scenario: This is a more
impact on OpEx that higher capital spend may primary scenario radical proposition that challenges the status quo.
bring in subsequent years. For example, what would the budget look like if
all data specialists in the organization were
centralized under IT? What if IT ran the corporate
The low-cost scenario: Assumes negative PMO? What if the entire IT function was 100%
economic prospects or cost-control objectives. outsourced?
Target 5-15%
Characterized by less of everything, specifically
less expenditure
capital project investment, other CapEx, and OpEx.
than your
Must assume that business service-level No specific target
primary scenario
expectations will be down-graded and other
sacrifices will be made.
Info-Tech Research Group | 75
Case Study INDUSTRY SOURCE
Manufacturing Anonymous
A manufacturing IT Director gets budgetary approval by showing what
the business would have to sacrifice to get the cheap option.
2 hours
1. Download the IT Cost Forecasting and Budgeting Workbook and
document the outcomes of this activity on Tab 9, “Alternative Scenarios.”
Input Output
2. As a management team, identify and discuss your non-negotiable and
negotiable constraints. Document these in rows 4 and 5 respectively in the • Knowledge of organization’s • A list of assumptions that will
Workbook. context, culture, and form the logical foundation of
3. Brainstorm, list, and challenge any other assumptions being made by IT or operations your forecasting decisions
the organization’s executive in terms of what can and cannot be done.
• Identification of the primary
4. Identify the most likely or feasible scenario (primary) and associated budget scenario and
assumptions. You will base your initial forecasting on this scenario. alternatives
5. Identify alternative scenarios. Document each scenario’s name,
description, and key assumptions, and major opportunities in columns B-D
on Tab 9, “Alternative Scenarios.” You will do any calculations for these Materials Participants
scenarios after you have completed the forecast for your primary scenario.
• IT Financial Lead
Depreciation is technically CapEx. However, for practical purposes, most organizations list it under OpEx, which can cause it to get
lost in the noise. Here, depreciation is under non-project CapEx to keep its true CapEx nature visible and in the company of other
“business as usual” capital purchases that will ultimately join the depreciation ranks.
What to expect…
Project CapEx
• Ideally, the costs for all projects should have been thoroughly estimated, reviewed, and accepted by a
steering committee, your CFO, or other approving entity at the start of the budgeting season, and
funding already committed to. In a nutshell, forecasting your project costs should already have been
done and will only require plugging in those numbers.
• If projects have yet to be pitched and rubber stamped, know that your work is cut out for you. Doing
things in a rush or without proper due diligence will result in certain costs being missed. This means
Non-project Non-project
that you risk going far over budget in terms of actuals next year, or having to borrow from other areas in
OpEx CapEx
your budget to cover unplanned or underestimated project costs.
• Reduce Time to Consensus with an Accelerated Business Case Consider the longer-term OpEx impact
Tip #1: Don’t surprise your approvers. Springing a capital Tip #4: Capitalizing cloud costs in year one of a formal implementation project is
project on approvers at your formal presentation isn’t a good idea usually acceptable. It’s possible to continue treating cloud costs as CapEx with some
and stands a good chance of rejection, so do whatever you can to vendors via something called reserved instances, but organizations report that this is a
lock these costs down well in advance. lot of work to set up. In the end, most capitalized cloud will convert into non-project
OpEx in years two and beyond.
Tip #2: Project costs should be entirely comprised of CapEx if
possible. Keep in mind that some of these costs will convert to
depreciated non-project CapEx and non-project OpEx as they Tip #5: Build in some leeway. By the
transition from project costs to ongoing “business as usual” costs, time a project is initiated, circumstances
usually in the fiscal year following the year of expenditure. may have changed dramatically from
Project CapEx
Creating projections for the longer-term impacts of these project when it was first pitched and approved,
CapEx costs on future types of expenditure is a good idea. including business priorities and needs,
Remember that a one-time project is not the same thing as a one- vendor pricing, and skillset availability.
time cost. Your costing may become completely
out of date. It’s a good practice to work
Non-project Non-project within more general cost ranges than
Tip #3: Capitalize any employee labor costs on capital OpEx CapEx with specific numbers, to give you the
projects. This ensures the true costs of projects are not flexibility to respond and adapt during
underestimated and that operational staff aren’t being used for actual execution.
free at the expense of their regular duties.
What to expect…
Project CapEx
• Central to the definition of OpEx is the fact that it’s ongoing. It rarely stops, and tends to steadily increase
over time due to factors like inflation, rising vendor prices, growing organizational growth, increases in
the salary expectations of employees, and other factors.
• The only certain ways to reduce OpEx are to convert it to capitalizable expenditure, decrease staffing
costs, not pursue cloud technologies, or for the organization to simply not grow. For most organizations,
none of these approaches are feasible. Smaller scale efficiencies and optimizations can keep OpEx from
Non-project Non-project
running amok, but they won’t change its overall upward trajectory over time. Expect it to increase.
OpEx CapEx
Tip #1: Consider zero-based budgeting. You don’t have to do Tip #4: Spend time on your CIO service view forecast.
this every year, but re-rationalizing your OpEx every few years, Completing this view counts as a first step toward service-
or a just a segment of it on a rotational basis, will not only help based costing and is a good starting point for setting up an
you readily justify the expenditure but also find waste and accurate service catalog. If looking for cost reductions,
inefficiencies you didn’t know existed. you’ll want to examine your forecasts in this view as there
will likely be service-level reductions you’ll need to
Project CapEx propose to hit your cost-cutting goals.
Tip #2: Capitalize your employee capital project
work. While some organizations aren’t allowed to do
this, others who can simply don’t bother. Unfortunately,
this act can bloat the OpEx side of the equation Tip #5: Budget with consideration for charge-
substantially. Many regular employees spend a back. charge-back mechanisms for OpEx can be
significant amount of their time working on capital Non-project Non-project challenging to manage and have political
projects, but this fact is invisible to the business. This is OpEx CapEx repercussions, but they do shift accountability back
why the business keeps asking why it takes so many to the business, guarantee that the IT bills get paid,
people to run IT. and reduce IT’s OpEx burden. Selectively charging
business units for applications that only they use
may be a good entry point into charge-back. It may
Tip #3: Break out your cloud vs. on-premises costs. Burying cloud apps costs in a generic software also be as far as you want to go with it. Doing the
bucket works against any transparency ambitions you may have. If you have anything resembling a CXO business view forecast will provide insight
cloud strategy, you need to track, report, and plan for these costs separately in order to measure into your opportunities here.
benefits realization. This goes for cloud infrastructure costs, too.
What to expect…
Project CapEx
• These costs can be hard to predict. Anticipating expenditure on end-user hardware such as laptops
depends on knowing how many new staff will be hired by the organization next year. Predicting the
need to buy networking hardware depends on knowing if, and when, a critical piece of equipment is
going to spontaneously fail. You can never be completely sure.
• IT often must reallocate funds from other areas of its budget to cover non-project CapEx costs.
Unfortunately, keeping the network running and ensuring employees have access to that network is seen
Non-project Non-project
exclusively as an IT problem, not a business problem. Plan to change this mindset.
OpEx CapEx
Tip #1: Top up new Tip #2: Make an arrangement for who’s paying for operational technology (OT) Tip #3: Evaluate cloud
hire estimations: Talk devices and equipment. OT involves specialized devices such as in-the-field sensors, infrastructure and managed services.
to every business unit scanners, meters, and other networkable equipment. Historically, operational units These can dramatically reduce your
leader about their have handled this themselves, but this has created security problems and they still rely non-project CapEx, particularly on the
concrete hiring plans, on IT for support. Sort the financials out now, including whose budget device and network and data center fronts.
not their aspirations. equipment purchases appear on, as well as what accommodations IT will need to make However, these solutions aren’t
Get a number, increase in its own budget to support them. necessarily less expensive and will
that number by 25% or drive up OpEx, so tread cautiously.
20 FTEs (whichever is
less), and use this new
number to calculate Tip #4: Definitely do an inventory. If you haven’t invested in IT asset management, put it on
your end-user non- your project and budgetary agenda. You can’t manage what you don’t know you have, so asset
Project CapEx discovery should be your first order of business. From there, start gathering asset lifecycle
project CapEx.
information and build in alerting to aid your spend planning.
Tip #5: Think about retirement: What assets are nearing end Tip #6: Create a
of life or the end of their depreciation schedule? What impact is contingency fund:
Non-project Non-project this having on non-project OpEx in terms of maintenance and You need one to deal
OpEx CapEx support? Deciding to retire, replace, or extend an IT operational with surprises and
asset will change your non-project CapEx outlook and will emergencies, so why
affect costs in other areas. wait?
This metric is one of the simplest to calculate. The challenge is in getting your hands on the data in the first
place.
• Most business unit leaders struggle to pin down this number in terms of actuals as they have difficulty
determining what an FTE actually is. Does it include contract staff? Part-time staff? Seasonal workers?
Volunteers and interns? And if the business unit has high turnover, this number can fluctuate significantly.
• Encourage your business peers to produce a rational estimate. Unlike the headcount number you’re seeking
to forecast for non-project capital expenditure for end-user hardware, this FTE number should strive to be
more in the ballpark, as you’re not using it to ensure sufficient funds but comparatively track expenditure
year to year.
• Depending on your industry, employees or FTEs may not be the best measurement. Use what works best for
you. Number of unique users is a common one. Other industry-specific examples include per student, per
bed, per patient, per account, and per resident.
Insurance Anonymous
Doing the IT budget properly comes as a
shock to IT and Finance staff alike.
The hard math is done. Now it’s time to step back and “Ninety percent of your projects
craft your final proposed budget and its key messages. will get started but a good 10%
will never get off the ground
This phase focused on developing your forecasts and proposed budget for next fiscal year. It because of capacity or the
included:
• Developing assumptions and alternative scenarios. These will showcase your
business changes their mind or
understanding of business context as well as what’s most likely to happen (or should other priorities are thrown in.
happen) next year.
• Forecasting your project CapEx costs. If these costs weren’t laid out already in formal, There are always these sorts of
approved project proposals or plans, now you know why it’s the better approach for challenges that come up.”
developing a budget.
• Forecasting your non-project CapEx and OpEx costs. Now you should have more clarity – Theresa Hughes, Executive Counselor,
and transparency concerning where these costs are going and exactly why they need to go Info-Tech Research Group
there. and Former IT Executive
Lay Your Get Into Budget-Starting Develop Your Build Your Create and Deliver Your
Foundation Position Forecasts Proposed Budget Presentation
1.1 Understand what your budget 2.1 Assemble your resources 3.1 Develop assumptions and 4.1 Aggregate your numbers 5.1 Plan your content
is alternative scenarios
2.2 Understand the four views of 4.2 Stress test your forecasts 5.2 Build your presentation
and does
the ITFM Cost Model 3.2 Forecast your project CapEx 4.3 Challenge and perfect your 5.3 Present to stakeholders
1.2 Know your stakeholders
2.3 Review last year’s budget vs. 3.3 Forecast your non-project rationales
5.4 Make final adjustments and
1.3 Pre-sell your budget all year actuals and five-year historical CapEx and OpEx submit your IT budget
trends
2.4 Set your high-level goals
This phase will walk you through the following • Fine tuning the rationales behind your proposals. Create a Transparent and
activities:
This phase involves the following participants: Defensible IT Budget
• Pulling your forecasts together into a
• Head of IT
comprehensive IT budget for next fiscal year.
Triple check your numbers and put the finishing touches on your “We don’t buy servers and licenses
approval-winning rationales. because we want to. We buy them
because we have to. IT doesn’t need
This phase is where your analysis and decision making finally come together into a coherent
budget proposal. Key steps include: those servers out at our data center
• Aggregating your numbers. This step involves pulling together your project CapEx, non- provider, network connections, et
project CapEx, and non-project OpEx forecasts into a comprehensive whole and sanity- cetera. Only a fraction of these costs
checking your expenditure-type ratios.
are to support us in the IT department.
• Stress-testing your forecasts. Do some detailed checks to ensure everything’s accounted
for and you haven’t overlooked any significant information or factors that could affect IT doesn’t have control over these
your forecasted costs. costs because we’re not the
• Challenging and perfecting your rationales. Your ability to present hard evidence and consumers.”
rational explanations in support of your proposed budget is often the difference between a
yes or a no. Look at your proposals from different stakeholder perspectives and ask – Matt Johnson, IT Director Governance and
Business Solutions, Milwaukee County
yourself, “Would I say yes to this if I were them?”
Not all spending serves the same purpose. Some types require deeper “Approval came down to ROI and the
or different justifications than others. ability to show benefits realization for years one, two,
and three through five.”
For the business, there are two main purposes for spend:
– Duane Cooney, Executive Counselor, Info-Tech Research Group,
and Former Healthcare CIO
Source: Kris Blackmon, NetSuite Brainyard. Regardless of its ultimate purpose, all expenditure needs statements of
assumptions, obstacles, and likelihood of goals being realized behind it.
Rationales aren’t only for capital projects – they can and should be applied to all proposed OpEx and CapEx. Business project
rationales tend to drive revenue and the customer experience, demanding ROI calculations. Internal IT-projects and non-project
expenditure are often focused on mitigating and managing risk, requiring cost-benefit analysis.
Healthcare Anonymous
Building a thorough business case can uncover concrete
benefits that no one had imagined.
For more on creating detailed business cases for projects and investments, see Info-Tech’s comprehensive
blueprint, Build a Comprehensive Business Case.
2 hours
1. Based on your analysis in Phase 1, review your organization’s current and
near-term business goals (context, lifecycle position, opportunities), Input Output
governance culture (risk tolerance, control, speed to action), and feasibility
(funding, capabilities, risk) to understand what’s possible, what’s not, and
your general boundaries. • Final drafts of all IT cost • Fully rationalized proposed
2. Review your proposed budget in its current form and flag items that may forecasts, including rationales IT budget for next fiscal year
be difficult or impossible to sell, given the above.
3. Systematically go through each item in you proposed budget and apply the
detailed data and information and high-level rationale checklists on the
previous slide to ensure you have considered it from every angle and have Materials Participants
all the information you need to defend it.
4. Track down any additional information needed to fill gaps and fine-tune
your budget based on any discoveries, including eliminating or adding • IT Cost Forecasting and • Head of IT
elements if needed.
Budgeting Workbook
• IT Financial Lead
• Whiteboard/flip charts
• Other IT Management
Download the IT Cost Forecasting and
Budgeting Workbook
Lay Your Get Into Budget-Starting Develop Your Build Your Create and Deliver Your
Foundation Position Forecasts Proposed Budget Presentation
1.1 Understand what your budget 2.1 Assemble your resources 3.1 Develop assumptions and 4.1 Aggregate your numbers 5.1 Plan your content
is alternative scenarios
2.2 Understand the four views of 4.2 Stress test your forecasts 5.2 Build your presentation
and does
the ITFM Cost Model 3.2 Forecast your project CapEx 4.3 Challenge and perfect your 5.3 Present to stakeholders
1.2 Know your stakeholders
2.3 Review last year’s budget vs. 3.3 Forecast your non-project rationales
5.4 Make final adjustments and
1.3 Pre-sell your budget all year actuals and five-year historical CapEx and OpEx submit your IT budget
trends
2.4 Set your high-level goals
This phase will walk you through the following • Presenting, finalizing, and submitting your budget. Create a Transparent and
activities:
This phase involves the following participants: Defensible IT Budget
• Planning the content you’ll include in your budget
• Head of IT
presentation.
Pull it all together into something you can show your approvers
and stakeholders and win IT budgetary approval. In many organizations, the
numbers can be pulled together
This phase focuses on developing your final proposed budget presentation for delivery to and presented in only a few days.
your various stakeholders. Here you will:
It’s the good work of talking with
• Plan your final content. Decide the narrative you want to tell and select the visualizations
and words you want to include in your presentation (or presentations) depending on the the business, understanding their
makeup of your target audience.
needs, and getting their buy-in
• Build your presentation. Pull together all the key elements in a PowerPoint template in a
way that best tells the IT budget story. that’s the truly time-consuming
• Present to stakeholders. Deliver your IT budgetary message. part of the budgeting process.
• Make final adjustments and submit your budget. Address any questions, make final
changes, and deconstruct your budget into the account categories mandated by your
Finance Department to plug into the budget template they’ve provided.
Deciding what to include or exclude depends 100% on your target audience. What will fulfill their basic information needs as well as
increase their engagement in IT financial issues?
These represent the contextual framework for your proposal and explain why you made the decisions you did.
Stating your assumptions and presenting at least two alternative scenarios helps Target timeframe for presentation: 2 minutes
in the following ways:
Key objectives: Setting context, demonstrating breadth of
1. Identifies the factors you considered when setting budget targets and proposing thought.
specific expenditures, and shows that you know what the important factors are.
Potential content for section:
2. Lays the logical foundation for all the rationales you will be presenting.
• List of assumptions for the budget being presented
3. Demonstrates that you’ve thought broadly about the future of the organization and (primary target scenario).
how IT is best able to support that future organization regardless of its state and
circumstances. • Two or more alternative scenarios.
Your assumptions and alternative scenarios may not appear back-to-back in your
presentation, yet they’re intimately connected in that every unique scenario is based “Things get cut when the business
on adjustments to your core assumptions. These tweaks – and the resulting scenarios doesn’t know what something is,
– reflect the different degrees of probability that a variable is likely to land on a
certain value (i.e. an alternative assumption). doesn’t recognize it, doesn’t understand it. There
needs to be an education.”
Your primary scenario is the one you believe is most likely to happen and is
– Angie Reynolds, Principal Research Director, ITFM Practice,
represented by the complete budget you’re recommending and presenting. Info-Tech Research Group,
Core assumptions Primary target scenario Alternative scenarios Full alternative scenario budgets
Global recession appears imminent. Affects will be felt by the Need to examine how to flexibly activate moderate reductions
State of economy Slowdown
organization indirectly in the mid-term. at short notice.
Sales and supporting IT services will not be touched by Last Fiscal to Next
Primary organizational Revenues are a priority to minimize impact of Last Fiscal Year Next Fiscal Year Last Fiscal to Next Next Fiscal Year
Generate profit potential cuts -- investment may actually accelerate. Will need Metric Fiscal Proposed Rationale
objective slowdown/recession. Actual Values Target Value Fiscal Target Variance Proposed Value
to look elsewhere for cost reduction oppportunities. Variance
Also calculate and list the magnitude of costs incurred or savings realized
in hard financial terms so that the full impact of these events is truly
understood by your stakeholders.
30 minutes
1. Open your copy of the IT Cost Forecasting and Budgeting Workbook.
Input Output
2. From Tabs 1, “Historical Events & Projects, 3 “Historical Analysis”, and 6,
“Vendor Worksheet,” select the visual outputs (graphs and lists) you plan
to include in the retrospective section of your presentation. Consider the • Data and graphs from the • Selected content and visuals
following when determining what to include or exclude: completed IT Cost for the historical/
a) Fundamentals: Elements such as budgeted vs. actual, distribution Forecasting and Budgeting retrospective section of the
across expenditure types, and drivers of variance are mandatory. Workbook IT Budget Executive Presentat
ion
b) Key clarifications: What expectations need to be set or common
misunderstandings cleared up? Strategically insert visuals that
introduce and explain important concepts early. Materials Participants
c) Your time allowance. Plan for a maximum of seven minutes for every
half hour of total presentation time.
• Whiteboard/flip charts • Head of IT
3. Note what you plan to include in your presentation and set aside.
• IT Financial Lead
• Other IT Management
2. It sets the stage for explaining any deviations from historical patterns that you’re • Last year’s actuals vs. next year’s proposed.
about to propose. • Next year’s proposed budget in context of the past
3. It grounds proposed IT expenditure within the context of commitments made in five years’ year-over-year actuals.
previous years. • Last year’s actual expenditure type distribution vs.
Consider this the essential core of your presentation – this is the key message and next year’s proposed budget distribution.
what your audience came to hear. • Major projects to be started next year.
“The companies...that invest the most in IT aren’t necessarily the best performers.
On average, the most successful small and medium companies are more frugal when it comes to
company spend on IT (as long as they do it judiciously).”
– Source: Techvera, 2023
Last year’s total actuals vs. next Proposed budget in context: Year- Last year’s actuals vs. next year’s Last year’s expenditure per FTE
year’s total forecast over-year expenditure proposed by expenditure type vs. next year’s proposed
30 minutes
1. Open your copy of the IT Cost Forecasting and Budgeting Workbook.
Input Output
2. From Tabs 5, “Project CapEx Forecast” and 7, “Proposed Budget
Analysis”, select the visual outputs (graphs and lists) you plan to include
in the transitional section of your presentation. Consider the following • Data and graphs from the • Selected content and visuals
when determining what to include or exclude: completed IT Cost for the past-to-future
a) Shift from CapEx to OpEx: If this has been a point of contention or Forecasting and Budgeting transitional section of the
confusion with your CFO in the past, or if your organization has Workbook IT Budget Executive Presentat
actively committed to greater cloud or outsourcing intensity, you’ll ion
want to show this year-to-year shift in expenditure type.
b) Strategic priorities: Profile major capital projects that reflect Materials Participants
stakeholder priorities. If your audience is already very familiar with
these projects, you may be able to skip detailed profiles and simply
list them. • Whiteboard/flip charts • Head of IT
c) Your time allowance. Plan for a maximum of 10 minutes for every • IT Financial Lead
half hour of total presentation time.
• Other IT Management
3. Note what you plan to include in your presentation and set aside.
This detailed phase of your presentation is important because it allows you to: Target timeframe for presentation: 7 minutes, but this
phase of the presentation may naturally segue into the
1. Highlight specific areas of IT expenditure that often get buried under generalities. final Q&A.
2. View your proposed budget from different perspectives that are most meaningful to Key objectives: Transparency, dialogue, buy-in.
your audience, such as traditional workforce vs. vendor allocations, expenditure by IT
service, business-unit consumption, and the allocation of funds to innovation and Potential content for section:
growth versus daily IT operations.
• Allocation across workforce vs. vendors
3. Get stakeholder attention. For example, laying out exactly how much money will be
spent next year in support of the Sales Department compared to other units will get the • Top vendors by expenditure
VP of Sales’ attention…and everyone else’s, for that matter. This kind of transparency • Allocation across on-premises vs. cloud
is invaluable for enabling meaningful conversations and thoughtful decision-making
about IT spend. • Allocation across core IT services
• Allocation across core business units
“A budget is a quantified version of • Allocation across business focus area
your service-level agreements.”
– Darin Stahl, Distinguished Analysis & Research Fellow,
Info-Tech Research Group,
Proposed budget: Optional: The purpose of this data is to show varying business
units where they stand in terms of consumption. It may be more
Business units by Graph
appropriate to show this graph in a one-on-one meeting or other
expenditure type context.
Proposed budget: Optional: The CEO will care most about this data. If they’re
Business focus by Graph not in the room, then consider bypassing it and discuss it
expenditure type separately with the CFO.
30 minutes
1. Open your copy of the IT Cost Forecasting and Budgeting Workbook.
Input Output
2. From Tab 8, “Proposed Budget Analysis,” select the visual outputs
(graphs) you plan to include in the targeted expenditure sub-category
details section of your presentation. Consider the following when • Data and graphs from the • Selected content and visuals
determining what to include or exclude: completed IT Cost for the expenditure category
a) The presence of important fence-sitters. If there are key individuals Forecasting and Budgeting details section of the
who require more convincing, this is where you show them the reality Workbook IT Budget Executive Presentat
of what it costs to deliver their most business-critical IT services to ion
them.
b) The degree to which you’ve already gone over the numbers Materials Participants
previously with your audience. Again, if you’ve done your pre-selling,
this data may be old news and not worth going over again.
c) Your time allowance. Plan for a maximum of seven minutes for every • Whiteboard/flip charts • Head of IT
half hour of total presentation time.
• IT Financial Lead
3. Note what you plan to include in your presentation and set aside.
• Other IT Management
Leave the details for the speaker’s Speak to everything that represents Identify causes and rationales.
notes. an increase or decrease of more
than 5% or that simply looks odd. This is why your numbers are as they
Remember that this is an executive are. However, if you’re not 100%
presentation. Use tags, pointers, and Being transparent is essential. Don’t sure what all driving factors are, don’t
very brief sentences in the body of hide anything. Acknowledge the make them up. Also, if the line
the presentation itself. Avoid walls of elephant in the room before your between cause and effect isn’t
text. You want your audience to be audience does to quickly stop straight, craft in advance a very
listening to your words, not reading a suspicious or doubtful thoughts. simple way of explaining it that you
slide. can offer whenever needed.
Be neutral and objective in your language. Re-emphasize your core themes to create connections.
You need to park strong feelings at the door. You’re If a single strategic project is driving cost increases across multiple
presenting rational facts and thoroughly vetted cost categories, point it out multiple times if needed to reinforce its
recommendations. The best defense is not to be importance. If an increase in one area is made possible by a significant
defensive, or even offensive for that matter. You don’t offset in another, say so to demonstrate your ongoing commitment to
need to argue, plead, or apologize – let your information efficiencies. If a single event from last year will continue having cost
speak for itself and allow the audience to arrive at their impacts on several IT services next year, spell this out.
own logical conclusions.
4. Conduct an internal review of the final presentation to ensure it includes • Interpretive commentary
based on your analysis
all the elements you need and is error-free.
Note: Refer to your organization’s standards and norms for executive-level
presentations and either adapt the Info-Tech template accordingly or use your Materials Participants
own.
Partner up Use your champions Focus on the CFO Avoid judgment Solicit questions
If something big in your Let your advocates know The CFO is the most Let the numbers speak for You do want dialogue.
budget is an initiative in advance that you’d important stakeholder in themselves. Do point out However, keep your
that’s for a specific appreciate hearing their the room at the end of the highlights and areas of answers short and to the
business unit, let that voice during the day, even more than the interest but hold off on point. What does come up
business unit’s leader be presentation if you CEO in some cases. Their offering emotion-driven in discussion is a good
the face of it and have IT encounter any pushback, interests should take opinions. Let your indication of where you’ll
play the role of supporting or just to reinforce your priority if you’re pressed audience draw their own need to spend more time in
partner. main messages. for time. conclusions. the future.
The only other thing that can boost your chances is if you’re lucky enough to be scheduled to present between 10:00 and 11:00 on a Thursday
morning when people are most agreeable. Beyond that, apply the standard rules of good presentations to optimize your success.
• Re-present: It’s not unusual to have to present your budget one more time after you’ve made your adjustments. In some organizations, the first
presentation is to an internal executive group while the second one is to a governing board. The same rules apply to this second presentation as to your
first one.
• Submit: Slot your final budget into the list of accounts prescribed in the budget template provided by Finance. These templates often don’t align with
IT’s budget categories, but you’ll have to make do.
• An overall summary of
accomplishment.
What’s next?
Use your approved budget as an ongoing IT financial management governance tool and track your
budget process improvement metrics.
Research & • Lay a foundation for meaningful conversations and informed decision making around
IT spend by transparently mapping exactly where IT funds are really going.
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