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Topic 1

1. Creativity is the ability to generate new ideas or solutions and involves unique perspectives. It is expressed across various domains like art, science, and problem-solving. 2. The creative process involves four phases - accumulating background knowledge, an incubation period, having an idea experience, and evaluating/implementing ideas. 3. Innovation transforms ideas into tangible outcomes and emphasizes implementation. It can improve efficiency and value.

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Farah Hani
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137 views

Topic 1

1. Creativity is the ability to generate new ideas or solutions and involves unique perspectives. It is expressed across various domains like art, science, and problem-solving. 2. The creative process involves four phases - accumulating background knowledge, an incubation period, having an idea experience, and evaluating/implementing ideas. 3. Innovation transforms ideas into tangible outcomes and emphasizes implementation. It can improve efficiency and value.

Uploaded by

Farah Hani
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE CONCEPT OF

CREATIVITY
CHAPTER1
THE DEFINITION AND ROLE OF
CREATIVITY
Creativity:
• The ability to generate new, original ideas or solutions.
• Involves unique perspectives and unconventional outcomes.
• Expressed across various domains: art, science, problem-solving.
• Creativity is the most important part of being innovative as it initiates the process.

• Creativity is the ability to generate creative idea.

• Creative idea – an idea that has economic and/or social value

• Innovation is the process of innovation of making those ideas into reality.

• Creative idea which in turn becomes an innovation would result in the improved efficiency/effectiveness of the system.

• Creativity is wasted if there is no process in place to take ideas and turn them into something that has market potential.

• 2 important aspects of creativity:

1. Process – to attain a solution to a problem

2. People – resources that determine the solution


THE NATURE OF THE CREATIVE
PROCESS
• Creativity can be developed and improved.
• 4 phases of creativity:
1. Background/knowledge accumulation
2. The incubation process
3. The idea experience
4. Evaluation and implementation
BACKGROUND/KNOWLEDGE
ACCUMULATION
o Investigation & information gathering (extensive reading, conversations,
attending meeting, travel to new places, scan articles, carry small
notebooks etc)
o Important to the entrepreneur who needs a basic understanding of all
aspects of the development of new product, service and business venture.
THE INCUBATION PROCESS

• Occurs while people engage in activities


totally unrelated to the subject or problem
(Sleeping, cutting the grass, painting the house,
exercise, play, meditation, sit back & relax
etc).
THE IDEA EXPERIENCE
• The most exciting phase where the idea or solution is discovered – “eureka
factor”.
• New & innovative ideas often emerge while the person is busy doing something
unrelated to the enterprise (taking a shower, driving, reading newspaper etc).
• Ways to speed up the idea experience:

1. Daydream & fantasize about your project.


2. Practice your hobbies
3. Work in a leisurely environment
4. Put the problem on the back
5. Keep the notebook at bedside
6. Take breaks while working
EVALUATION &
IMPLEMENTATION

• Most difficult step of a creative endeavor


• Need courage & self discipline
• Successful entrepreneurs can identify ideas that are workable.
• Do not give up, often will fail several times before successfully develop their best idea
• In some cases they will take different but workable ideas.
Suggestions:
1. Increase your energy level
2. Educate yourself in business planning process
3. Test your ideas with knowledgeable people
4. Take notice of your intuitive
5. Seek advice from others
INNOVATION

Innovation:
•Transforming ideas into tangible, useful outcomes.
•Emphasizes implementation and application.
•Can improve efficiency, competitiveness, and value.

• Innovation is not a single event or activity, it is a process.

• Innovation is the application of new solutions that meet new requirements, inarticulate needs, or existing market needs.

• This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available
to markets, governments and society.

• Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method,
whereas invention refers more directly to the creation of the idea or method itself.

• Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing
the same thing better.
BARRIERS TO
INNOVATION
• In the 2019-2020 survey, Australian Bureau of Statistics found factors impacting on their
ability to develop or introduce new services and products, processes and methods.
• A total of 17 industries were surveyed about the following factors that hamper innovation:
1. Lack of access to additional funds.
2. Cost of development or introduction / implementation.
3. Lack of skilled persons in the market
4. Lack of access to enabling knowledge.
5. Lack of access to enabling technology.
6. Government regulations and compliance.
7. Adherence to standards.
8. Uncertain demands for news goods or services.
ETHICS IN CREATIVITY AND
INNOVATION
• Definition: Ethical considerations in the realm of creativity and innovation
pertain to the principles and values that guide the development,
implementation, and dissemination of new ideas and solutions.
Importance:
1. Ensuring Fairness and Respect for Original Ideas:
• Encourages more individuals to share and develop their unique ideas without fear.

2. Promoting Transparency and Honesty:


• Facilitates smoother integration of innovations into markets and societies.

3. Protecting Society from Potential Harm:


• Ensures long-term success and acceptance of the innovation, preserving its value and
impact.
CREATIVITY AND INNOVATION IN ISLAMIC
CONTEXT

1. Foundational Principles:
• Tawhid (Oneness of God): All creative capabilities and knowledge ultimately derive from the singular source,
Allah.
• Ijtihad (Independent Reasoning): An Islamic juridical tool that allows for interpretation and innovation in
understanding the Quran and Hadith.
• Ihsan (Excellence): Encourages Muslims to strive for excellence in all endeavors, including creativity and
innovation.

2. Historical Precedence:
• Golden Age of Islam: Period between the 8th and 13th centuries marked by advancements in various sciences,
arts, and philosophy due to creative and innovative thinking.
• Prominent Figures: Al-Khwarizmi (mathematics), Ibn Sina (medicine), Al-Farabi (philosophy).

3. Modern Implications:
• Halal Innovation: Creative solutions that adhere to Islamic principles, like halal-certified products or Islamic
finance innovations.
• Balancing Tradition and Progress: Ensuring that new ideas and solutions align with the teachings and values
of Islam while propelling society forward.
THE MYTHS OF CREATIVITY

Creativity • Anyone with normal intelligence is capable of doing


some degree of creative work. Creativity depends on a
Comes From number of things: experience, including knowledge
and technical skills; talent; an ability to think in new
Creative ways; and the capacity to push through uncreative dry
spells.
Types.

Money Is a • The people who were spending a lot of time


Creativity wondering about their bonuses were doing very little
creative thinking.
Motivator
THE MYTHS OF CREATIVITY

Time Pressure Fuels Creativity


• Finding from research shown that when people were
working under great pressure, their creativity went down
not only on that day but the next two days as well.
Fear Forces Breakthroughs
• Creativity is positively associated with joy and love and
negatively associated with anger, fear, and anxiety. The
entries show that people are happiest when they come up
with a creative idea, but they're more likely to have a
breakthrough if they were happy the day before.
THE MYTHS OF CREATIVITY

Competition Beats Collaboration


• The most creative teams are those that have the confidence to share
and debate ideas. But when people compete for recognition, they stop
sharing information.
A Streamlined Organization Is a Creative
Organization
• Anticipation of the downsizing was even worse than the downsizing
itself -- people's fear of the unknown led them to basically disengage
from the work. More troubling was the fact that even five months
after the downsizing, creativity was still down significantly.
THE MAJOR MYTHS OF
INNOVATION

Myth No. l: Innovation Is Planned and


Predictable.
• In truth, innovation is unpredictable & may be introduced
by anyone.

Myth No. 2: Technical Specification Should be


Thoroughly Prepared.
• Thorough preparation often takes too long. Quite often it
is more important to use try-test-revise approach.
THE MAJOR MYTHS OF
INNOVATION

Myth No. 3:Creativity Relies on Dream and blue-Sky Ideas.


• Accomplished innovators are very practical people and create from the opportunities left by
reality – not daydreams.
Myth No. 4: Big Project will Develop Better Innovations Than Smaller
Ones.
• Larger firms are now encouraging their people to work in smaller groups, where it often is
easier to generatecreative ideas.

Myth No. 5: Technology Is the Driving Force of Innovation and Success.


• Technology is certainly one source for innovation, but it is not the only one. Moreover, it is
the customer or market that is the driving force behind any innovation. Market-driven or
customer-based innovations have the highest probability of success.
END OF TOPIC 1

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