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Graphic Design and Illustration Cereal Box Workbook

Pen tool Teacher: Curvature pen tool Student: Shape builder tool Main task: Build the character using the correct tools. Copy your final character below. Challenge: Add colour and a background. Copy your final character below. Pen tool: Curvature pen tool: Shape builder tool: Final character: Final character with colour and background: CW Date: Title: Building a character (more complex) Starter: Name 3 ways you can edit shapes: Type here Main task: Watch the demo and recreate the more complex character shown. Copy your final character below. Challenge: Design your own cereal box character.

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0% found this document useful (0 votes)
37 views51 pages

Graphic Design and Illustration Cereal Box Workbook

Pen tool Teacher: Curvature pen tool Student: Shape builder tool Main task: Build the character using the correct tools. Copy your final character below. Challenge: Add colour and a background. Copy your final character below. Pen tool: Curvature pen tool: Shape builder tool: Final character: Final character with colour and background: CW Date: Title: Building a character (more complex) Starter: Name 3 ways you can edit shapes: Type here Main task: Watch the demo and recreate the more complex character shown. Copy your final character below. Challenge: Design your own cereal box character.

Uploaded by

pateo037.310
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NAME: CLASS:

Year 8
Salvatorian College
Graphic Design and Illustration
Workbook
Summer Term
2022
Knowledge Organiser
Click here to create a new Arrow allows you to select items. Direct selection allows you to edit anchors and refine shapes and lines.

layer, then double click the


layer to rename.
Pen tool allows you to draw using anchor points. Best used for angled Curvature pen tool allows you to curve shapes, lines and draw using
line drawing. curves. Good for organic drawing.

Text tool - Allows you to use text.


Line tool - Allows you to draw lines. (lines are not shapes and cannot be
merged with shapes – use rectangle shapes if you want to join/merge)

Shape builder allows you to merge shapes and subtract


them for icons and graphics.
You must have selected all shapes together to use
= Copy this tool
To merge shapes, join them with the arrow, to
subtract, hold alt.
Gradient tool - Allows you to place a gradient inside a shape.

= Paste Colour picker - Allows you to find the same colour by


hovering over an image.

Vector graphics are digital art that is Magnifying glass - Allows you to zoom in to work detailed.
rendered by a computer using a
mathematical formula.

Raster images are made up of tiny Allows you to choose a new colour for an item
(double click) Allows you to choose a new stroke colour for an item
pixels, making them resolution
(double click)
dependent and best used for creating
photos.
Your microsoft log-in
• Your username followed by
• @students.salvatorian.harrow.sch.uk

• And your password


Your Graphic
Design and
Illustration
Journey
CW Date:

Title:
• Project:

• Brief:

• Who is your client?


Help Kellogg’s design a new cereal.
Kellogg’s are the biggest cereal company in the United kingdom. They want
you to help them design a new cereal.
They’d like you to:
• Create a name.
• Decide the main flavour(s)
• Create a children’s character for the cereal.
• Create a logo.
• Design the packaging.
• The cereal must be child-friendly (Ages 5-14), fun, and use no more than
two main flavours.
CW Date:

Title:
• Project:

• Brief:

• Who is your client?


CW

Specification
• Product:
• Target Market:
• Chosen flavours:
• Chosen colours in the designs:
• Are there any symbols/animals in the design:
• Price:

• Justify why you chose the colours you did:


CW

So, what is Graphic Design?


• What is a graphic designer?

• What does an illustrator do?

• Explain what the difference between a raster and a vector image.

• Why is it important to design using vectors?


CW

Type here
Type here

Type here

Brainstorm names Type here


for your cereal
Type here

Type here
Type here

Type here
HW1 Date:

Design a mood board of various cereal brands and label what you like about them. A mood board should be full of images and
labels.
Voluntary Challenge: Complete a second mood board focusing on cereal characters.
CW Date:

Title: Introduction into Illustrator


Starter: Explain the difference between a vector and a raster.
Type here
Challenge: Explain why it is important to design in vectors?
Type here
• How do you copy and paste using keys?
Type here
• Demonstrate by copying a shape from illustrator to this page.
CW

Title: Introduction into Illustrator


Practical: Draw the following shapes in illustrator and copy them into this slide.
Challenge: Draw your own shape using the line tool.

Task:
CW

Title: Introduction into Illustrator


Practical: Draw the following shapes in illustrator and copy them into this slide.
Challenge: Do the same with other shapes using the command key.

Task:
CW

Title: Introduction into Illustrator


Practical: Use the curvature tool to edit shapes a recreate these. Copy them here.
Challenge: Create a flower design using this.

Task:

Challenge:
CW

Title: Introduction into Illustrator


Practical: Use the curvature tool to edit shapes a recreate these. Copy them here.
Challenge: Create your own flower design using what you have learnt.

Task:

Challenge:

Plenary - Name the tools you have used today: Type here
HW2 Date:

Research 5 different careers in Graphic Design and explain what each one does. You must include images.
Voluntary Challenge: Research a famous graphic designer and show examples of their work.
CW Date:

Title: Building more complex shapes


Starter: Open illustrator and demonstrate how to build 5 different shapes. Copy them below.

Demonstrate you can add colour to shapes:

Demonstrate you can remove the outline/stroke of a shape:


Challenge: Highlight your shapes
using the arrow tool, right click and
group. This will keep them together if
you want to move them. Copy a
group here:

Demonstrate you can change the opacity of shapes and overlap them:
CW
Layers: Open a new document/delete all current shapes.

Demonstrate you can create a new layer and rename it. (snipping tool)

Demonstrate you can use different layers to overlap other shapes. (layers on top will overlap the
bottom layers)

Click here to create a new layer, then double


click the layer to rename.
CW
Main task: Build a snowperson using just shapes and the curvature tools. You need to consider
your layers. Copy it here.
Challenge: Design a scarf with patterns on (build it separately, group it, then copy it in.)

Click here to create a new layer, then double


click the layer to rename.
HW Date:

Design your own cereal box character using pens and colour pencils. Keep it simple and cartoon like. (Draw it on paper,
then photo/scan it in.)
Challenge: Design a trio of characters, like Rice Krispies.

Name of character:
CW Date:

Title: Building a character (simple)


Task: Watch the demo - You are going to build your teachers’ example character in Illustrator.
Starter: Move the names to the
correct tools Start by copying the image into illustrator. Remember to start with the biggest shapes first, details last.

This is P-nutz. The P stands for


Prince.

Can you build him from


scratch?
Shapes

Select

Curvature

Challenge: Add extra details to the character such as shine, sprinkles, multiple shades.
Step by step on building P-Nutz!
Add details, including Use the line tool
Build the largest Add basic facial
Add extra limbs. teeth/tongue. to make the
base layers. features and “hair” pattern on top.

Sprinkles can be designed,


then copy pasted and
changed in size/rotation.
HW Draw your own character design as a step-by-step story board of Date:
how you will build him on Illustrator. Remember, larger base layers
must be made first, and details last. You can simplify your design at
this stage.
Voluntary Challenge: Practice your design on illustrator.

Base here
CW Date:

Title: Building your own character


Task: Using your designs and your homework, you must now build your own character. On the next slide, copy and past
Starter: Explain what has different stages of your design. This will go towards your assessment.
been changed between
image one and two.

Final Design here

Challenge: Add extra details to the character such as shine, smaller details, and multiple shades.
CW Date:

Stages of building your character


HW5 Date:
Main Colour one Main Colour two

Branding page: Design a branding page for your


cereal. This must include 2 main colours and two
secondary colours for your colour scheme and
your chosen fonts. You must use Adobe
Illustrator (or Photopea.com) to make these
colours and screenshot the information.
Secondary Colour one Secondary Colour two

Example colour: Warm light orange.

Chosen font in this box. Make sure to include the name of the Explain why you made these choices in this box. Use your
font and an example. knowledge of colour theory from Art and Design.

Example font: Aharoni

The brown fox jumps over the fence.


HW6 Date:

Design 4 potential logos for your


brand using colour pencil.

Remember to keep it simple and


consider geometric shapes.

Look at other similar logo designs


before you begin.

Challenge: Survey 11 people to


vote on their favourite design.
CW Date:

Feedback on your design


Design (Your character creation):

Build (How well have you used Adobe


Illustrator):

Client satisfaction (Does it meet the


brief?):

Overall grade:

Comment to improve:
CW Date:

Title: Designing an icon using shape builder.


Task: Demonstrate you can merge shapes together and subtract using the shape builder tool. Create a camera icon.
Starter: Why is it important to
gain feedback from groups of
people before finalizing a
design? Create and merge these two shapes Create and subtract the inner circle. It should
together. be hollow inside.
Challenge: How does this link
to making multiple initial ideas? (Hold alt to subtract the shape)
Type below.

Challenge: Experiment subtracting and merging various shapes.


CW

Title: Designing an icon using shape builder.


Main task: Use this knowledge to recreate this camera
Challenge: Use the shape builder tool to recreate these icons.
icon to the best of your ability. You must use only shapes!

Tip: The green is not hollow… You will have to layer the
green part of the logo over the black and then group them.
CW 1

Plenary: Quiz 2
1. Drag the tool that allows you to select.
2. Drag the tool that allows you to create a 3
chape.
3. Drag the tool that allows you to merge and 4
subtract shapes.
4. Drag the tool that allows you to curve
shapes. 5
5. Drag the tool that allows you to create text.
6. Drag the tool that allows you to zoom.
6
7. A raster image uses pixels, not
mathematical formula. True of false.
8. An illustrator is a designer that only uses 7
computers. True or false.
9. Why is it important to design graphics in a
vector program like Illustrator?
8
10. Who is your client?
9

10
/10
HW Date:

Design and Draw your cereal in a


bowl as a cartoon style image.

Challenge: Practice drawing it on illustrator.

Draw one of your


cereal in this box.
E.g is it a hoop,
grain, puff etc.

Example
style cereal
bowl.
CW Date:

Title: Using typography.


Task: Write your brand name in at least 10 different fonts and then Use the snipping tool to add them
Starter: Open google and below.
find out the definition for
Typography.
Add a definition in this
box and an image
example.

Challenge: Choose one text and add it onto a shape.


CW Date:

Title: Using typography.


Task: Use the blend tool to create a 3D word. Task: Recreate the Linked In logo by expanding the text and then
using the shape builder.

Challenge: Create a version of your own brand name in this


Challenge: Experiment with this using various fonts, colours and your own brand
style.
name.
CW Date:

Title: Using typography.


Task: Turn a font into an object and edit it using the curvature tool. Extension task: Edit the typography using the
blend/subtract tool.

Challenge: On the following slide, create 2 different edited fonts using the shape builder and curvature tool. Remember you must go to object and expand the text before you can edit it like
a shape.
Challenge: Create two edited fonts of your
own.
HW Date:

Create a mood board of at least 15 icon logos including cereal and social media.
Challenge: Draw 3 of them/or create your own brand as an icon logo for display on phone screens.
CW Date:

Title: Build a creative colourful logo inspired by Ben Eine.


Task: Build a Ben Eine Style letter.
Starter: Designer analysis
Teacher example

Is the image serif or sans-


serif?
Think-Pair-Share: How
would you build this in
Illustrator?

Challenge: Create a word in his style.


CW Date:

Title: Build a creative colourful logo inspired by Ben Eine.


Task: Build a Ben Eine Style letter.
Starter: Designer analysis
Teacher example

Is the image serif or sans-


serif?
Think-Pair-Share: How
would you build this in
Illustrator?

Challenge: Create a word in his style.


Step by step – Ben Eine Style letter.

Duplicate the letter Create the Create your


Create your letter Create your
and create the back geometric organic
with a serif font background shape,
letter to make it pattern using shapes using
and then edit using send it to the back in
look 3D. This must shape tools. the
the curvature tool layers and assemble
be layered behind curvature
by moving the the letter. Then group.
the first letter. pen tool.
anchors.
HW Date:

Design your own name in the style of Ben Eine’s work.


Challenge: Create this in Illustrator
CW Date: Teacher example

Title: Design your own “combination mark” logo


Starter: What makes a Task: Build your own logo
successful logo? Type as using the skills you have learnt
many words into the box as so far.
you can.

You must create either:

1. a combination mark,
2. or a wordmark and
pictorial mark.

You must use your initial ideas Copy your designs large here.
as help.

A pictorial mark is…

A word logo is…

Challenge: create one of each type of logo for your brand.


HW Date:

Design your name in the style of a famous logo. This can be either hand drawn or digital.
Challenge: Create this in Illustrator (lunch time club)
CW Date:

Title: Design your cereal bowl for the front of your box. Use your
homework design.
Task: Build a Ben Eine Style letter.
Teacher example
Starter: THINK-PAIR-
SHARE

What is successful about


this design?

Challenge: Use your bowl to create a poster like the FRIDAYS poster. Create a new slide to add it. This will help improve
your final grade.
Step by Step cereal design

Design your cereal Copy and paste your Assemble your bowl or cereal. Make sure
Use shapes to just like you did with cereal plenty of the cereal bowl is at the front of layers so
build your bowl. your character. times and then that the cereal appear to drop into the
Group it all You might want to change the size and
copy, paste and rotation. This will
bowl.
together once
create variations of make them seem
done. Challenge: colours/shades/shape more real when put
Add a shine. s. in the bowl.
HW Date:

Design the front of your cereal box ready for your final assessment.
Challenge: Create this in Illustrator
CW Date:

Assessment: Design your own cereal box using all of your


branding so far.
You should create a cereal box
design. You should focus on the front
cover first and then the back and
sides after. To achieve a C, you need
at least the front side.
Copy these onto your design at the
You must include:
end.
• Your character.
• Your logo.
The Kellogg's • The Kellogg's brand.
brand.
• A Traffic Light Label.
• A tag line.
• Your illustration of cereal.
A Traffic Light • A suitable selection of colours
Label.
based on your colour scheme.

You can create multiple versions and


choose your best one.
Copy your front design into
this space.
Whole
Cereal box

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